On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Chuck Berry and Peter Sellars were both honoured today as the Laureates of the 2014 Polar Music Prize, the world’s most prestigious music accolade. Dave Edmunds, legendary British artist, collected the Award on Chuck Berry’s behalf from His Majesty King Carl XVI of Sweden. The ceremony took place at Stockholm’s Concert Hall and was attended by members of the Swedish Royal Family.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762510-chuck-berry-peter-sellars-music-prize/
Your reservation is confirmed! On Tuesday, October 7, Travel Channel premieres two original series featuring two hotel experts, on one new night. “Resort Rescue,” a new 13 episode one-hour original series, features New Zealand-born hospitality expert Shane Green. Using strategically placed hidden cameras, Green travels across the country on a mission to help ailing hotel and resort owners figure out what’s going wrong inside their establishments, and how to turn things around. Now on a new night, “hotel fixer” Anthony Melchiorri returns for a fifth season of the popular series “Hotel Impossible.” Melchiorri is as relentless as ever as he travels around the world helping struggling hotels get back on their feet and on the path to success.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7038058-travel-channel-resort-rescue-hotel-impossible-shane-green-anthony-melchiorri/
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7276259-volvo-XC90-world-premiere/
Fifty percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster, according to a 2014 national survey conducted by the Department of Homeland Security’s Federal Emergency Management Agency (FEMA). FEMA and the Ad Council launched a new series of public service advertisements (PSAs) today as an extension of their national Ready campaign to encourage parents to develop an emergency preparedness plan. The new PSAs are unveiled in time for the 11th annual National Preparedness Month (NPM), which begins on September 1.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302551-fema-and-ad-council-release-psas-for-ready-campaign-national-preparedness-month/
Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, today announced thrilling new offerings for each of its 18 parks for 2015. The upcoming season will include unique, one-of-a-kind attractions, sophisticated new interactive dark rides and, in signature Six Flags fashion, a selection of world-record-breaking rides from coast to coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7309451-six-flags-highlights-new-rides-coasters-attractions-and-season-passes-for-all-18-parks-for-2015/
NIRA Dynamics AB has now developed algorithms that can estimate the friction value between the road and the tires.
Experienced drivers perceive the road with nearly all senses: they see, feel and even hear the road. They use all this information to estimate the grip of the road and, based on their judgement, adapt their driving speed to the conditions.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762511-nira-dynamics-cars-tires-road/
The first salon-quality manicure that combines pure nail color with high techno gel... exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296951-sally-hansen-introduces-miracle-gel-manicure-system-without-the-light/
For the 25th year in a row, OhioHealth honored its long-term associates with a special day of shopping, recognition and celebration late this summer. It is one of the healthcare industry’s most unusual employee recognition programs.
“The Shopping Trip is not just a day of fun, food and shopping. It is a day of emotion, joy and celebration,” said Johnni Beckel, senior vice president and Chief Human Resources Officer. “When you see the honorees walking down the red carpet as hundreds of directors, vice presidents and presidents applaud their years of dedicated service to OhioHealth, it is really moving. They love it.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7073051-ohiohealth-shopping-trip-to-easton-for-long-term-associates/
For many sports fans, it’s “that” time of the year. College and professional football season equate to prime time tailgating season. Fans seem to be tailgating more than ever as Tailgater Magazine estimates that 50 million people tailgate annually in North America.
Each year, tailgaters seem to try to compete for the biggest and best tailgates. Besides radios, blenders, and hot plates, it’s not uncommon to find big screen TVs, gaming systems, stereos, and of course, cell phone chargers at a typical tailgate this fall. All of this electronic equipment requires portable power to keep it running. Briggs & Stratton’s PowerSmart Series™ P3000 inverter generator takes tailgating to a whole new level for sports fans that require a quiet, lightweight, and fuel efficient portable generator to power all of their big game tailgating essentials.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303151-briggs-and-stratton-powersmart-series-p3000-inverter-generator/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
CVS Caremark Corporation (NYSE: CVS) announced today that it is changing its corporate name to CVS Health to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future of health.
As a further demonstration of its commitment to health, CVS Health also announced the end of tobacco sales at CVS/pharmacy as of September 3, nearly a month ahead of the previously targeted date of October 1. In February, the company announced that it would end the sale of cigarettes and tobacco products at its CVS/pharmacy stores, making CVS/pharmacy the first and only national pharmacy chain to take this step in support of the health and well-being of its patients and customers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308951-cvs-caremark-announces-corporate-name-change-to-cvs-health/
