Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
The interesting part can be found inside! Actually, this is not entirely true anymore, because packaging has reached a high-tech level for some time now. Now it can even speak. But apart from that the wrapping-industry has been developing in many directions: packaging has to be ecological, well legible, act as advertising space and of course, if nothing else, also be nice-looking. In any case, the trade fair interpack in Düsseldorf is the place to be when it comes to packaging.
The American Lung Association has released a television advertisement today in an effort to thwart Congressional attempts to weaken the Clean Air Act. This effort is part of the Lung Association’s Healthy Air Campaign to preserve the Environmental Protection Agency’s (EPA) authority to implement and enforce this forty-year-old, landmark public health law. The provocative new ad focuses on the devastating effects of air pollution and its impact on the health of children, while bringing a sense of urgency to the debate over cleaner air.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/defendcleanair/48959/
Health insurance reform passed Congress, but health insurance doesn't equal health care. One in five children in the U.S. live in poverty and millions of children don't have access to regular check-ups and timely health care visits when sick. Through a new social media-driven campaign, the Children’s Health Fund (CHF) and Clorox are working to change this and connect kids to ongoing health care with the click of a mouse.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/clorox/43532/
Valdoxan®/Thymanax® (agomelatine) is more efficacious than both conventional selective serotonin reuptake inhibitor (SSRI) and serotonin noradrenaline reuptake inhibitor (SNRI) antidepressants, according to new data presented today at the 23rd European College of Neuropsychopharmacology (ECNP) Congress.
To view Multimedia News Release, go to http://maultivu.prnewswire.com/mnr/prne/valdoxan/44196/
Traditional Chinese folk dance and song have been passed down generation to generation for thousands of years. A unique opportunity to experience some of these cultural traditions was shared with audiences in Austin, Texas with Treasures of the Yunnan Province. This special one-time cultural exchange performance featuring dancers, singers, magicians and acrobats from the People’s Republic of China, occurred on January 12, 2011 at the historic Paramount Theatre in downtown Austin at 713 Congress Avenue.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/austinchamber/48079/
TEFAF Maastricht is the finest art and antiques fair in the world. From 18-27 March 2011 more than 30,000 works of art spanning 7,000 years will go on sale at the MECC (Maastricht Exhibition and Congress Centre) in the city of Maastricht in the southern Netherlands. The European Fine Art Fair (TEFAF) attracts major collectors and museum curators from all over the globe. Last year more than 170 private jets flew into the local airport during the Fair with 82 arriving for the glamorous opening night party at which some 12,500 glasses of champagne were served.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tefaf/47573/
According to a new report, How Can We Avoid a Stroke Crisis in the Asia-Pacific Region?, urgent coordinated action is needed to avoid millions of preventable strokes, which leave many patients who have atrial fibrillation (AF) both mentally and physically disabled, or dead, every year.
The report, launched today during the 18th Asian Pacific Congress of Cardiology (APCC) by Action for Stroke Prevention, a group of health experts from across the globe, proposes urgent measures to prevent stroke in Asia-Pacific patients with AF, the most common, sustained abnormal heart rhythm and a major cause of stroke. The report’s recommendations are endorsed by 32 leading Asia-Pacific and other global medical societies and patient organizations, reinforcing and recognizing the need for a call to action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/strikeoutstroke/48909/
Today, Target Corp.® (NYSE:TGT) announced 42 new schools from across the country that will receive a new library as part of the 2011 Target School Library Makeover program. Education experts and advocates such as Alma Powell of the America’s Promise Alliance and Sir Ken Robinson, along with elected officials including Congressman John Kline, Chairman of the Education and the Workforce Committee and Congressman Gene Green (TX-29), were invited to celebrate this announcement with the principals at the Library of Congress. Additionally, principals from among the 42 elementary schools participated in a Principal Summit, led by Ralph Smith of The Annie E. Casey Foundation. The summit was designed to inspire school leaders, provide best practices for cultivating reading skills by using their new libraries, and explore how educators approach literacy strategies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/50372/
According to Congress’ “Don’t Let the Bed Bugs Bite” Act of 2009, bed bug populations have grown by 500 percent in the United States in recent years, primarily due to increased travel and antique merchandise. Bed bugs are creepy, crawly and hard to kill – an emotional topic that literally and figuratively keeps people up at night. Becoming educated on the bug, its habits, detecting, treating and preventing an infestation is an effective first step to control. Luckily, there is a solution: Ortho Home Defense Max BEDBUG Killer. Take back your bed and keep the critters from turning bedtime into bite time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/47692-Ortho-Home-Defense-Max-BEDBUG-Killer/
Raising public awareness of peripheral neuropathic pain (PNP), The Pain Within is a touring exhibition of major European cities which launched today at the 7th congress of the European Federation of IASP Chapters (EFIC) in Hamburg. Top photographer Alex Telfer has worked with patients to capture their experiences in both portraits and visual metaphors for the exhibition, which is sponsored by Astellas Pharma Europe Ltd. It will then tour in other countries in Europe.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/astellastrade/52120/
Boston Scientific Corporation (NYSE: BSX) announces positive clinical data from the Research in Severe Asthma (RISA) Trial, demonstrating the long-term safety of bronchial thermoplasty (BT) in patients treated with the Company’s AlairTM Bronchial Thermoplasty System. Follow-up data demonstrate that stable lung function is maintained and late clinical complications are absent over a five-year period in patients with severe refractory asthma treated with BT. Results were presented today at the annual European Respiratory Society (ERS) Congress in Amsterdam by Michel Laviolette, M.D., Professor of Medicine, Institut universitaire de cardiologie et de pneumologie at Université Laval in Québec City, Canada.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bostonscientific/52128/
