The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Faithless -- Feelin Good -- Fiat and Faithless have teamed up again to bring another offering from the Punto Evo Music Rooms pairing. This time 'Feelin Good', a dark, slick, underground club anthem is the offering and it won't disappoint. Watch this space as the Fiat & Faithless collaboration goes from strength to strength. Enjoy.
Camping has always been quite adventurous: In nature, on the highway or wherever. This seems to no longer suffice, the vehicles also are expected to be adventurous - yes they also have to be practical and functional - but now almost every camper, each tent and every caravan has to have that small, individual extra. At the CARAVAN SALON in Duesseldorf you will find a variety of adventurous vehicles to chose from.
SpeechTrans TM is a Speech to Speech translator with bi-directional speech recognition and translation, there is no limit to what you can say. Never be at a loss for words on your next trip abroad. With voice recognition provided by Nuance, the best in its class, you will be amazed at how easy it is to speak new languages within seconds! No need to spend countless hours on Rossetta stone when you have SpeechTrans TM and can speak instantly, clearly and accurately.
On the one-year anniversary of the earthquake that devastated Haiti, Tide Loads of Hope is releasing a short documentary film that shares stories of Hope, providing a glimpse into the lives of residents and relief workers in Haiti who have tirelessly worked to help rebuild the lives of those who lost so much.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tide/48047/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merck/50638/
What if the person you love is suddenly, tragically, taken from you? And, after years of living with that memory, the events that led to their death start all over again, with someone new. Would you have the courage to embrace love, knowing that your world might be torn apart, and once again you were powerless to stop it? Learn about the book and this author here, http://bit.ly/k5UfKg Contemporary Romance
Starting in November, fans of BC and Goody's Headache Powders and country music superstar Trace Adkins and racing legend Richard Petty, will have another opportunity to help honor and empower wounded service members as well as children with chronic medical conditions. Utilizing the power of Facebook, fans can go to BC and Goody's Facebook pages to help raise funds for Wounded Warrior Project (WWP) and Victory Junction. For every BC or Goody's page
Lapponia Jewelry is undergoing a global renaissance. Today’s strong women want to express themselves with our beautiful designs. Lapponia Jewelry is inspired by the rugged nature of northern Finland. This close bond with the nature of the north is brought to life in our new brand experience, the Art of Expression video, and our overall marketing strategy, The Silent Language of Nature.
The Lapponia brand video combines stunning images of northern nature with another source of Finnish pride, the internationally renowned musical talent of the band Apocalyptica and their song Sacra. The video tells the story of Lapponia’s origins, presenting the artists’ source of inspiration for those who have never had the opportunity to experience the exotic beauty of northern Finland.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52795-lapponia
Looking for a way to help out in the community this winter? Join Project EverGreen’s SnowCare for Troops, a non-profit program entering its second year that matches volunteers with military families to provide free snow removal services. SnowCare for Troops is underwritten by THE BOSS Snowplow.
Following a successful launch last year, Project EverGreen hopes to double participation in SnowCare for Troops during the 2011-12 snow season. Nearly 1,000 volunteers have already joined to clear snow from driveways and sidewalks for military families with a spouse or family member serving in the armed forces.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53111-project-evergreens-snowcare-for-troops-by-the-boss-snowplow
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
On her 17th birthday, everything will change for Violet Eden. The boy she loves will betray her. Her enemy will save her. She will have to decide just how much she is willing to sacrifice. Learn more about this book here, http://bit.ly/p8li3j and its author here, http://bit.ly/qQKeWz Embrace us here, http://on.fb.me/yeeVPX YA
