SC Johnson, a Family Company, will introduce its family standard of transparency on November 25 with the release of its new ad entitled “Honesty.” The ad emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjohnson/47414/
When it comes to investing, technical jargon, confusing trading tools and a blizzard of data can leave many investors feeling overwhelmed. In a new television advertising campaign, ING DIRECT USA’s ShareBuilder, one of the nation’s largest online brokerages, emphasizes the extremes that people will go to in decoding the complexity of investing and proposes a simpler way to invest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sharebuilder/48620/
This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/
Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth.
While the American public may commonly connect tobacco use with often fatal diseases such as lung cancer and heart attacks, an estimated 8.6 million people in the United States are living with serious illnesses attributed to smoking. For many, it means suffering on a daily basis, and drastic changes from their pre-disease lifestyles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacyforhealth/47243/
Every 26 seconds in America, a student drops out of high school. State Farm today announced the launch of a campaign to address this startling statistic and engage those who can most directly affect change – young people themselves. The campaign titled “26 Seconds,” will use interests – like music, sports and video – to engage youth. It will provide an online venue for youth to express feelings on the issue and creatively share thoughts and talents – encouraging them and their peers to make graduation a priority so they become more than a statistic. The program’s tagline “BMOR” underscores this call to action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/26seconds/49098/
MultiVu, PR Newswire's multimedia and broadcast public relations company, gears up for summer with its Multimedia Broadcast Co-op Tour calendar for Summer 2011.
Looking for a timely news hook to gain exposure for your product, campaign or brand? Searching for a credible, media savvy spokesperson to tell your story? We have done the planning for you, from Summer Entertaining, Last Minute Summer Travel, College Bound Survival Guide, through all major trade shows, holidays and lifestyle events, we have a tour to fit your needs. And, if you don't see what you're looking for, we can customize one for you. Our tours are open to 4 non-competing brands and will help you get exposure on TV, Online and radio, delivering the highest ROI in the business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/multivu/49741/
Today the Los Angeles County Department of Public Health launched a multimedia public education campaign urging parents and caretakers to get their whole family vaccinated. The campaign, called “Stay Healthy. Vaccinate.,” uses print, television and radio spots, and will provide interactive content and information through Facebook and YouTube. The campaign also features its own website: www.vaccinateLA.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vaccinateLA/49873/
On June 5, CVS/pharmacy kicked-off its 10th annual in-store fundraising campaign -- “Researching a Cure” -- to support the fight against amyotrophic lateral sclerosis (ALS). Funds raised through the campaign benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research. Through the Researching a Cure campaign, CVS/pharmacy has raised more than $23 million in its stores and online at www.cvs.com, to fund new clinical research with the aim of discovering a treatment or cure for ALS. The 2011 campaign will run through June 25.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/50475/
The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) are joining the Ad Council today to unveil a new series of national public service advertisements (PSAs) to raise awareness about childhood lead poisoning. The PSAs are being distributed today to kick off National Lead Poisoning Prevention Week (NLPPW). Additionally, the campaign’s social media presence through Facebook and Twitter will reinforce to parents, caregivers and pregnant women that if their home was built before 1978, they should have their child tested for lead poisoning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52687-ad-council-lead-poisoning-prevention-week-english-psa
CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this seasons’ campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.
Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright
Stiefel, a GSK company, announced today that Hats On For Skin Health, its global campaign with the International League of Dermatological Societies (ILDS), has raised enough funds to produce 15,000 sun-protective hats for albinos living in East Africa and has already distributed more than 2,000 hats. The hats are being distributed from Tanzania, where estimates are that 98 percent of albino children will die before the age of 40 from cancers of the skin – a direct result of the sun’s damaging rays. Worldwide, albinism affects about one in 20,000 people. However the incidence of albinism in Sub-Saharan Africa is significantly higher than in the rest of the world, specifically in Tanzania where the incidence is one in 1,429.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55030-stiefel-gsk-ilds-hats-on-for-skin-health-campaign-east-africa
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
