An inaugural national research report released today from The Children’s Hospital of Philadelphia (CHOP) and State Farm Insurance Companies® shows that the impact of teen driver crashes extends far beyond teen drivers’ families and friends. In 2008, more than half a million (681,000) people were involved in crashes where a teen driver was behind the wheel. More than 40,000 were injured, and nearly 30 percent of those who died in these crashes were not in cars driven by teens.
To view Multimedia News Release, go to http://www.multivu.com/players/English/47737-Miles-to-Go-Teen-Driver-Safety/
Drivers of vehicles that perform well in the Insurance Institute for Highway Safety's side-impact crash test are much less likely to die in a real-world left-side crash than drivers of vehicles that do poorly, a new analysis finds. The study includes only passenger vehicles with side airbags, demonstrating that airbags, while crucial, are far from the whole story in side crash protection.
After controlling for driver age and gender and vehicle type and weight, a driver of a vehicle rated good for driver protection in a side impact is 70 percent less likely to die in a left-side crash compared with a driver of a vehicle rated poor. A driver of a vehicle rated acceptable is 64 percent less likely to die, and a driver of a vehicle rated marginal is 49 percent less likely to die.
NASCAR driver Carl Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT, debuting November 2010. Evoking the casual yet confident attitude the champion driver exudes, Turn 4XT is a masculine scent that embodies the rush that comes with risking it all for the win. When approaching Turn 4, the final curve on the track leading to the finish line, Edwards exudes strength, determination and dedication, three qualities that Avon values highly as a company and for their alliances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42978/
Melexis extends its family of smart LIN slave IC's with a new Generation of reconfigurable LIN switch slave. MLX80104 can be used to interface with any door, roof, seat, steering wheel, dashboard, HVAC, light control or similar switch module as well as for other application require an easy access via LIN. The integration of LIN physical layer, voltage regulator and integrated application IO’s results in a reduction in component cost. The integration of LIN controller and approved LIN driver make switch modules speak LIN in no time.
To view Multimedia News Release, go http://multivu.prnewswire.com/mnr/prne/melexis/46290/
This Sunday, October 10, NASCAR driver Carl Edwards and his crew will unveil a special new Aflac Duck Wingman Bead of Courage to show kids with serious illnesses like cancer that they are not alone in their fight against the disease. The new bead is part of the Aflac Duck’s 10th birthday celebration, as the Aflac Duck shares his birthday wish for people across the nation to help give kids facing cancer renewed strength and a reason to smile.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45857-Aflac-Bead-of-Courage/
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere Driver Dan’s Story Train exclusively in the U.S. on Monday, November 1 at 6:30 p.m. ET with the voice of Pat Monahan, lead singer for the multiplatinum band Train, as lead character Driver Dan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42014/
Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages announced today that it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sierramist/46243/
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
