At a well-attended gathering of the Chinese business and media community at Melia White House in Central London, Mr Ming Xie, Chairman of Luzhou, released the spirit of China into the ether of the United Kingdom, with an enthusiastic dedication and introductory speech.
‘Wherever you’ll find Chinese, you’ll find Luzhou Laojiao’ he declared,’ Lujo is synonymous with China, wherever you are’.
Luzhou Laojiao (LZLJ) or Lujo (as we know it in UK), the iconic Chinese liquor, was finally unleashed, to excited revellers, among videos, classical music and generous toasts.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400514-ming-xie-luzhou-chinese-spirit-london
DEWAR’S®, the world’s most awarded blended Scotch whisky, today announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400513-dewars-new-packaging-and-bottle-design
This year Glen Grant is releasing an exceptionally rare edition, the Glen Grant 50 Year Old – a fitting tribute to the innovation and whisky craftsmanship woven into the legend of Glen Grant.
On 28 October 1963 a rather special cask was hand filled by a young man who, at the time, was unaware that this liquid gold would ultimately shape his destiny. It would slowly mature for 50 years until 25 November 2013, when it reached its zenith – a robust, full-bodied and perfectly balanced single malt of distinction.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65033-campari-glen-grant-50
Market-leading food company Engro Foods in Pakistan recently relaunched its flagship milk brand Olper’s in Ecolean’s lightweight packaging. The unique shape and large printing surface of Ecolean’s 250 ml Aseptic package will make Olper’s brand stand out on store shelves in a category dominated by traditional carton packaging.
Earlier this year, market leader Engro Foods rebranded Olper’s to further differentiate it from other brands in conventional packaging. Ecolean’s lightweight package offers easy tear-off, pouring and handling, making the new Olper’s 250 ml an obvious choice for all modern consumers. Furthermore, the package can be used in microwave ovens, which is perfect in a country with a strong tea drinking tradition.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64162-olpers-milk-launched-in-ecolean-package
GREY GOOSE vodka today launched FLY BEYOND to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63693-grey-goose-vodka-fly-beyond-campaign-story-of-creator-francois-thibault
Seattle’s Best Coffee, together with innovative food manufacturer Inventure Foods, Inc. (NASDAQ:SNAK)—the company responsible for bringing the “at home” frozen smoothie category to life in grocery store freezers three years ago—today unveiled Seattle’s Best Coffee® Frozen Coffee Blends, available in grocery, club and mass merchandise stores nationwide. Part of Starbucks corporation (NASDAQ: SBUX), Seattle’s Best brings great coffee to new and unexpected places. The blended coffee drink category continues to grow, with U.S. sales surging to $4.3 billion last year[1].
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62097-seattle-s-best-coffee-frozen-coffee-blends-at-home-frozen-smoothie
The Healthy Weight Commitment Foundation (HWCF) today announced that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the United States. This announcement comes three years after a 2010 commitment by the HWCF, and its 16 food and beverage corporate partners, to the First Lady’s Partnership for a Healthier America (PHA) to reduce calories by 1.5 trillion by 2015.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61875-healthy-weight-commitment-foundation-reduces-calories-in-u-s-marketplace
Brett Hoebel is one of the most sought-after lifestyle fitness experts in the country, you might remember him as one of the “secret” trainers on the long-running show, “The Biggest Loser®.” Since leaving the show, his integrative and holistic leading-edge fitness program has made Brett one of the most popular celebrity trainers in the nation. He is sharing his health and wellness strategies for people trying to get in shape in the New Year, or how to “fit” a workout regimen into your busy life that you will maintain year round.
There are so many healthy food and beverage options now to help family members of all ages manage their eating habits. Just like most parents, I'm not a fan of putting kids on a restrictive “diet,” but simple food-swaps can make a big impact, without the kids even knowing it. For instance, one suggested swap for the younger family members is Juicy Juice Fruitifuls. It has 35% less sugar than regular juice, a full serving of fruit and a taste kid's love. In fact, replacing a regular juice box with Fruitifuls every day can reduce annual sugar intake by 13 cups.
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur.
“St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards,” said Facundo L. Bacardi, Chairman of Bacardi Limited.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59742-bacardi-st-germain-elderflower-liqueur-bartender-rob-cooper
In Texas, football and those Friday night lights are true to people’s hearts – but the importance of hydration may not always be top of mind. Representatives from Nestlé® Pure Life® recently visited a local Texas youth and football cheer practice to help inspire the coaches and parents to make healthy choices for their families and join the Nestlé Pure Life Hydration Movement. To encourage the kids to drink water and stay hydrated during practice, Nestlé Pure Life donated more than 12,000 bottles of water to the League.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59066-nestle-pure-life-donates-water-to-encourage-healthy-hydration
In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53410-bacardi-rum-150-anniversary-cuba-libre-cocktail-gold-coke-112-cola
