During the first week in December 1933, the last three of the 36 required states voted to ratify the 21st Amendment to the U.S. Constitution, ending Prohibition and paving the way for the modern three-tier beverage alcohol system. Eighty-one years later, the U.S. beverage alcohol industry offers unparalleled consumer selection, guarantees product safety and integrity and generates billions in tax revenue for federal, state and local governments.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7380851-wine-and-spirits-wholesalers-of-america-wswa-21st-amendment/
Flying takes a heavy toll on Americans’ performance: according to results released today from a 1Above survey conducted online in May by Harris Poll among over 2,000 U.S. adults, 81% of U.S. fliers (Americans who’ve ever flown) whose most recent flight was an hour or longer say they need one full day or more to recover after a flight. Yet results show poor hydration and flying habits abound - factors that greatly exacerbate jet lag symptoms and health risks long after each flight. 1Above, the New Zealand brand behind the flight drink designed to help people combat jet leg and arrive ready, is releasing these findings as they launch in North America this week.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7540851-1above-flight-drink-survey/
The countdown to Super Bowl 50 has begun! As fans nationwide finalize their Super Bowl Sunday plans and snacks starting lineup, it’s hard to choose which delicious dishes make the final cut! Will it be helmet shaped cookies? Or football fields made from guacamole and sour cream? Once you have your half-time snacks lined up, it’s also important to not fumble when it comes to the perfect beverage.
This year, why not try a new spin on an old favorite with some Fizzology, an innovative approach that reimagines the way you can enjoy soda through non-alcoholic mixology. Fizzology combines unexpected flavors and ingredients that excite your taste buds – imagine sprinkles and shredded coconut topping your favorite Pepsi soda. It’s a great way to be creative and playful in how you experience and enjoy drinking a soda – especially when you’re watching Super Bowl 50!
Whether you are celebrating at home or in the stadium, you can elevate your Super Bowl 50 experience by bringing some fizzology to the party. At the NFL Experience in San Francisco visit F!ZZ, a playful celebration of bubbles with unexpected ingredient combinations -- including flavor shots, bursts, garnishes and foams -- creating a fun, adventurous way for consumers to deconstruct and reconstruct soda.
To view the multimedia release go to:
http://www.multivu.com/players/English/7743251-pepsi-fizz-drinks-super-bowl-50/
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
At a well-attended gathering of the Chinese business and media community at Melia White House in Central London, Mr Ming Xie, Chairman of Luzhou, released the spirit of China into the ether of the United Kingdom, with an enthusiastic dedication and introductory speech.
‘Wherever you’ll find Chinese, you’ll find Luzhou Laojiao’ he declared,’ Lujo is synonymous with China, wherever you are’.
Luzhou Laojiao (LZLJ) or Lujo (as we know it in UK), the iconic Chinese liquor, was finally unleashed, to excited revellers, among videos, classical music and generous toasts.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400514-ming-xie-luzhou-chinese-spirit-london
KitchenAid is expanding its popular line of black stainless major appliances to include a number of new built-in and freestanding ranges and refrigerators. Originally launched in 2015 as the industry’s first appliances with a black stainless steel finish, the collection will feature a total of 54 appliance models by the end of the summer, including refrigerators, wall ovens, ventilation hoods, dishwashers, under counter beverage centers and more. With the upcoming additions, KitchenAid will have one of the most complete offerings of black stainless appliances in the industry.
“The feedback we’ve received on our black stainless finish from consumers, the design community and even professional chefs when we first introduced it has been overwhelmingly positive,” says Beth Robinson, senior manager of brand experience for KitchenAid. “We’ve made it a top priority to expand our black stainless appliance portfolio to include even more options so that virtually any consumer can have a black stainless suite, regardless of their kitchen layout.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013853-kitchenaid-expands-black-stainless-appliances-collection/
FIJI® Water, the number one premium bottled water brand in the United States, announced today its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446551-fiji-untouched-first-tv-ad/
The Martell House unveiled yesterday a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7757351-martell-la-french-touch-etienne-de-crecy/
MilkSplash™, the zero–calorie milk flavoring, is the perfect solution for parents who want their kids to drink more milk and make healthier beverage choices this summer. A gentle squeeze and simple stir can turn nutritious white milk into a delicious treat kids will love.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7141851-milksplash-from-s-and-d-beverage-innovations-makes-drinking-milk-awesome
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
