Philips, the makers of Sonicare power toothbrushes and Zoom whitening, announced today the launch of a new educational campaign called Get It Right!, which encourages people to engage a dental professional in the teeth whitening process to ensure a healthy smile worthy of a great first impression. Smiling is an instinct that starts as early as one month of age and as we grow it becomes one of our most important social assets. “Smiling affects not only how someone feels, but also how others perceive that person,” said psychologist, executive coach and author Ann Demarais, Ph.D. “In fact, research suggests there are a number of benefits to smiling – from a mood enhancer to being more socially appealing.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52322-philips-get-it-right-educational-campaign-teeth-whitening
On 13 September, Alstom announced the launch of its upgraded GT24 gas turbine and the corresponding KA24 combined cycle power plant offering for North America, parts of Latin America, Asia and the Middle East (60Hz market). This important step closely follows the launch in June, of its upgraded GT26 gas turbine and the corresponding combined cycle power plant KA26 for the 50 Hz electricity markets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52004-alstom-launches-upgraded-version-of-gt24-gas-turbine-power-plant-product
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
Every day, sick children fight for life at Children’s Medical Center (www.childrens.com). At their bedsides are some of the world’s best surgeons, determined to do everything in their power to help them.
Beginning Aug. 3, “Children’s Med Dallas,” a five-part TV documentary airing on WFAA Ch. 8, will reveal behind-the-scenes stories of life at the nation’s 7th-largest pediatric hospital.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childrens/51372/
When it comes to their health, nearly 90 percent of Americans lack the literacy skills to understand basic medical information and instruction. Low literacy has been linked to poor health outcomes such as higher rates of hospitalization and less frequent use of preventive services. A few quick minutes with a physician is not sufficient for most of us to understand a complex or chronic medical condition and how we can manage it. But new research indicates that video storytelling can be an effective way to educate people about health conditions - and watching others share their health stories can empower people to take control of their own health.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50819/
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Experience the thrill and adventure of archaeology at The Children’s Museum of Indianapolis’ newest permanent exhibit, National Geographic Treasures of the Earth. The largest children’s museum in the world is much more than a tourist attraction during summer vacations; it provides the perfect opportunity to share experiences that have the power to transform lives year-round.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childrensmuseum/50570/
