Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter.
“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”
Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night.
To view the multimedia release go to:
http://www.multivu.com/players/English/7566751-colgate-optic-white-cma-awards/
The Smithsonian's National Museum of American History will open a unique hands-on learning space, the Patrick F. Taylor Foundation Object Project, July 1. Made possible by philanthropist Phyllis Taylor, the 4,000-square-foot space in the museum's new Innovation Wing will focus on “everyday things that changed everything.”
Anchored by an array of individual cases–some overhead, others with visitor-activated sound, light and motion effects–“Object Project” will invite visitors to interact with approximately 250 objects within the 9-by-40-foot sculpture that forms the learning space. The space is divided into four sections: Bicycles, Refrigerators, Ready-to-Wear Clothes and Household Hits, which includes a customized interactive version of “The Price Is Right” game show format licensed from FremantleMedia North America Inc.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7433931-national-museum-of-american-history/
Outdated beachfront properties are transformed into hot commodities in HGTV’s newest renovation competition series, Beach Flip. Premiering on Sunday, July 5, at 9 p.m. ET/PT, HGTV and DIY Network stars Nicole Curtis (Rehab Addict), Josh Temple (House Crashers) and David Bromstad (My Lottery Dream Home) act as hosts, judges and mentors to four rival teams as they compete to renovate rundown waterfront bungalows with outdated décor, loud wall colors and awkward layouts into spectacular properties in just eight weeks. The team with the highest increase in property value as determined by the region’s top appraisers wins the $50,000 grand prize and a spread in HGTV Magazine.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514351-hgtv-beach-flip/
Watch the video of Golden Chariot train tour and get a peek into the luxury of the train. Also get a feel of the tour and off-train excursions.
http://www.the-golden-chariot.com/video.html
TInsley Mortime\'s debut novel gives readers a sneak peek into the lavish life of a southern girl, working in fashion PR in New York City.
The main character, Minty Davenport moves to the big city upon graduating from college and is immersed in a totally different world. Tinsley was born in Virginia and can relate, “I’m from the south, moved to the city… so it parallels my life in a way…it was fun to do,” she said.
Secret Millionaire Jeff Usner -
http://www.jeffusner.com We are very proud to announce that Jeff Usner
will appear on ABC's Secret Millionaire. Jeff Usner has been chosen to be featured on the TV Show, 'Secret Millionaire' on ABC, airing Sunday July 15th. Jeff Usner has been picked to be on the hit show SECRET MILLIONAIRE on ABC. Watch Secret Millionaire, Sunday July 15th at 8/7c on ABC
LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51740/
The fourth annual HGTV Green Home Giveaway opens for entries on Thursday, April 14, at 9 a.m. ET and runs through Thursday, June 2, at 5 p.m. ET. One lucky, randomly-selected winner of the home can look forward to living in a modern prairie-style, single-family home located in the Stapleton community of Denver, an eco-progressive community created on the site of the city’s former airport. Uniquely styled and environmentally friendly, the 2,400-square-foot, custom-built home is part of a grand prize package that includes $100,000 and a 2011 GMC® Terrain®. Viewers who want an insider’s peek at the fully-furnished home can tune in to watch the HGTV Green Home 2011 special premiering on Saturday, April 16, at 8 p.m. ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48072-HGTV-Green-Home/
