Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
CareFusion today launched the Pyxis® Enterprise System (ES) platform, a new generation of its industry-leading automated dispensing systems that will enable hospital customers to simplify and standardize the medication management process, both within a single facility and across an entire health system.
The new CareFusion Pyxis hardware and software brings key benefits to pharmacy, nursing and information technology (IT) departments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53365-carefusion-unveils-pyxis-automated-medication-dispensing-system
Boston Scientific Corporation (NYSE:BSX) announces U.S. Food and Drug Administration (FDA) approval for the PROMUS Element™ Plus Everolimus-Eluting Platinum Chromium Coronary Stent System, the Company’s next-generation drug-eluting stent (DES) technology. The PROMUS Element Stent, designed to provide physicians improved DES performance in treating patients with coronary artery disease, is built on an innovative platinum chromium (PtCr) platform with the market-leading everolimus drug. The Company plans to begin marketing the product in the U.S. immediately.
To view Multimedia News Release, go to http://www.multivu.com/mnr/43510-boston-scientific-fda-promus-element-plus-platinum-chromium-stent-system
Imagine upgrading from ARM9™-based product designs to add 3D interactive touch screens, higher resolution displays, faster performance and multiple, flexible integrated connectivity options for a more robust offering — all while keeping design costs and power levels low. Visualize taking these new products to market in six months with an inexpensive development platform and free, complete software development kit. Texas Instruments Incorporated (NYSE: TXN) (TI) now makes this design vision a reality with its new Sitara™ AM335x ARM® Cortex™-A8 microprocessors .
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/texasinstruments/51795/
Based on its recent analysis of the biometrics market, Frost & Sullivan recognizes M2SYS with the 2011 North American Frost & Sullivan Award for New Product Innovation for its unique Hybrid Biometric Platform™, - the first scalable, multi-modal biometrics system that supports fingerprint, finger vein, palm vein, and iris recognition from a single server.
The biometric recognition domain lacks enterprise-ready, customizable, device-independent systems that allow organizations of any size to avoid being limited to one biometric modality or a single biometric device. M2SYS takes a giant leap with its innovative solution that works reliably and with a high success rate for all users.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/52531/
ADP®, a leading provider of human resources outsourcing, payroll services, benefits administration and integrated computing solutions for vehicle dealers, today introduced ADP Vantage HCMSM, the industry’s first complete employee lifecycle solution for large organizations. ADP Vantage HCM is the culmination of an 18-month research and development effort by ADP to create a unified, fully-integrated platform combining the pillars of human capital management: HR, payroll, benefits, talent management and time & attendance. The company unveiled the much anticipated system at the 14th Annual HR Technology® Conference in Las Vegas, Nevada today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52456-adp-unveils-vantage-unified-cloud-based-system-human-capital-management
The U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) today released a new multimedia platform illustrating the importance of intellectual property (IP) in job creation and expanding economic growth. The Innovation Lifecycle captures more than 30 voices from America’s most innovative and creative sectors—illustrating the challenges, dedication, and skilled individuals behind the process of bringing an idea to the market. Viewers will be asked to chart their own course through The Innovation Lifecycle, with options to view informative facts, videos of various sectors and stages, join the conversation on social media channels, and engage with key stakeholders.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52335-u-s-chamber-of-commerce-launches-the-innovation-lifecycle
In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
Designed to help developers obtain safety certifications, Texas Instruments Incorporated (TI) (NYSE: TXN) today announced its new Hercules safety microcontroller platform for medical, industrial and transportation applications. The platform consists of three ARM Cortex-based microcontroller families that deliver scalable performance, connectivity, memory and safety features for applications that require a high level of reliability. Unlike many microcontrollers that rely heavily on software for safety capabilities, Hercules microcontrollers implement safeguards in hardware to maximize performance and reduce software overhead. Coupled with robust tools, software and safety documentation, this functionality gives developers the headroom to differentiate their end products and speed time to market. For more information, visit www.ti.com/hercules-pr-lp.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/texasinstruments/39162/
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
