The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service
Dame Stephanie Shirley, the British Government�s Founding Ambassador for Philanthropy, today launched AmbassadorsForPhilanthropy.com, a global movement which brings together charities, companies, philanthropists and governments for a worldwide effort �to unleash global giving\'s potential�.
Dame Stephanie is a leading philanthropist who has donated millions from her self-made software business. She and her team are devoted to transforming the potential of philanthropy into a dynamic reality by �giving philanthropists a voice�.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ambassadorsforphilanthropy/52163/
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
Ortho Clinical Diagnostics (OCD), in partnership with the National Association of Chronic Disease Directors (NACDD), today unveiled new consumer survey results and a report revealing the state of blood test health literacy in the United States with strategies to support much-needed patient education and empowerment. The first step: ensuring patient access to and understanding of blood test results, a critical component to maintaining health and wellness. The campaign kicks off during National Health Literacy Month, an awareness effort founded in 1999 to promote the importance of understandable health information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52662-ortho-clinical-diagnostics-and-nacdd-blood-test-health-literacy-survey
Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the dropout crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs), created pro bono by advertising agency Publicis New York.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52064-ad-council-boostup-high-school-dropout-prevention-campaign
The Arthritis Foundation is joining a global effort on Oct. 12, World Arthritis Day, to increase awareness of the many forms of arthritis and to call on individuals and policymakers to take action to reduce the burden of arthritis around the world.
Arthritis affects several hundred million people worldwide. In the United States, it’s the nation’s leading cause of disability, affecting one in five adults (50 million). The disease exacts a hefty financial toll, costing the U.S. economy $128 billion annually. As the staggering prevalence of arthritis continues to rise, the Arthritis Foundation is calling on the nation and individuals to “Move to Improve” to reduce the severe health and economic effects of this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52066-ad-council-world-arthritis-day-move-to-improve-october-12
ADP®, a leading provider of human resources outsourcing, payroll services, benefits administration and integrated computing solutions for vehicle dealers, today introduced ADP Vantage HCMSM, the industry’s first complete employee lifecycle solution for large organizations. ADP Vantage HCM is the culmination of an 18-month research and development effort by ADP to create a unified, fully-integrated platform combining the pillars of human capital management: HR, payroll, benefits, talent management and time & attendance. The company unveiled the much anticipated system at the 14th Annual HR Technology® Conference in Las Vegas, Nevada today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52456-adp-unveils-vantage-unified-cloud-based-system-human-capital-management
In their ongoing effort to keep young children safe, the Window Covering Safety Council and the U.S. Consumer Product Safety Commission have teamed up to remind parents and caregivers that October is National Window Covering Safety Month. This campaign focuses on raising awareness of the potential strangulation hazards that window cords can pose to young children and toddlers. Parents and caregivers are urged to use only cordless window coverings in homes with young children.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52086-october-national-window-covering-safety-month-cords-hazard-children
Today's SUVs and pickups pose far less risk to people in cars and minivans than previous generations, a new study from the Insurance Institute for Highway Safety shows. Until recently, SUVs and pickups were more likely than cars or minivans of the same weight to be involved in crashes that killed occupants of other cars or minivans. That's no longer the case for SUVs, and for pickups the higher risk is much less pronounced than it had been.
As part of an ongoing effort to help inspire high school students who do not think that college is in their future, the College Board today announced the launch of YouCanGo!, an interactive web experience designed specifically to engage those students for whom college seems out of reach. YouCanGo! offers a variety of simple and interactive tools that aim to inspire students to think of college as an option that is available to them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52249-college-board-launches-youcango-resource-for-students-considering-college
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
