Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today, Ricola, one of the most innovative manufacturers of herb cough drops in the world, announced that it has partnered with multi-award-winning, platinum selling recording artist Pentatonix to help ensure they are always prepared to put their best voice forward.
Known for their breathtaking harmonies, unique arrangements and remarkable vocal percussion, the members of Pentatonix push their voices and throats to the max every day.
“We connect with our fans through our natural voices,” says the group. “That’s why we always have Ricola herb drops around to stay in pitch perfect shape on and off the stage.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7882251-ricola-pentatonix-partnership/
Anyone who has seen the blockbuster movies The Thomas Crown Affair or Bullitt will want to read The Pursuit of Happiness, a new novel by the same writer, Alan Trustman. The highest paid screenwriter in Hollywood at one time, Trustman now turns his pen to fiction, which reads and moves with the same crime thriller speed as his movies.
From the opening chapter we are rocketed into the world of a Boston bad boy who is recruited to work for the government.
“All of the material in The Pursuit of Happiness is true,” says Trustman. “Not a lot of people know that Boston was the contract killing capitol of the country throughout the 1940s – 1970s. Maybe later. I did a lot of research on the Boston gang wars.”
Media Contact: For a review copy of Silver Dollar or to arrange an interview with Alan Trustman, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com Thriller
Summer is here, and that means it’s the perfect time to fire up the barbecue and turn outdoor patios and decks into nightly dining rooms. But with all the choices summer brings, finding the perfect and unique grill-able dish and beverage pairing can be overwhelming.
It’s all about remembering the rules of the game, says three-time James Beard winning Seattle Chef and Restaurant Owner Tom Douglas.
“Grilling is a sport,” he said. “It’s all about remembering your rules, creating dishes that are guaranteed to please and being the best grill-master in your neighborhood.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409451-tom-douglas-summer-grilling/
For two decades, Chateau Ste. Michelle’s Artist Series wines have celebrated the inspired collaboration between artisan winemaking and fine art. To commemorate the 20th vintage, Chateau Ste. Michelle is partnering with Dale Chihuly, the first artist to present artwork on the Artist Series label with the 1993 vintage. The 2012 Artist Series featuring Chihuly will release nationally in August with a suggested retail price of $65.
The Artist Series red blend is a unique, collector’s wine that represents the highest quality and pedigree from Chateau Ste. Michelle. Each Artist Series vintage features the work of renowned artists on the label, from blown glass to bronze sculptures to paint on canvas.
“I’m honored to have my artwork on the 20th vintage Artist Series label,” says Chihuly. “This piece is one-of-a-kind and very special to me. I couldn’t think of a better use than portraying it on this significant wine project.”
For the 20th vintage label, Chihuly selected his Cast Silver Venetian. This unique sculpture was created by Chihuly, and then cast in sterling silver at the Walla Walla Foundry in Washington State. Inspired by Italian Art Deco, Chihuly started his Venetian series in 1988 with Italian glassblower Lino Tagliapietra. Chihuly is known for his artwork and ambitious architectural installations around the world in museums, historic cities and gardens.
To view the multimedia release visit:
http://www.multivu.com/players/English/7409453-ste-michelle-artist-dale-chihuly/
Since 1941, Dickey’s Barbecue Pit has served authentic, slow-smoked Texas-style barbecue across the nation. Many things have changed at Dickey’s over the past 77 years, but one thing has stayed the same, Dickey’s Legit. Texas. Barbecue.™
“At Dickey’s Barbecue Pit, we handcraft our meals to ensure we are offering our guests the highest quality product," says Trevor Wilson, Vice President of Marketing at Dickey’s Barbecue Restaurant’s, Inc. “Legit. Texas. Barbecue.™ encompasses the dedication each Dickey’s owner across the world has to crafting delicious, Texas-style barbecue.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7992457-dickeys-legit-texas-barbecue/
This Father’s Day, help Dad take his kitchen skills to the next level with top-of-the-line gear from KitchenAid. Whether entertaining guests or cooking for the family, the new KitchenAid Pro Line Blender, Professional Grade Cutlery and Precision Press Coffee maker are gifts that will keep him at the top of his game all year long.
“Even the most skilled home cooks can benefit from extra power and precision,” says Beth Robinson, senior brand experience manager for KitchenAid. “The sleek design and high performance features of our countertop appliances and cutlery make them go-to gifts for dads looking to expand their toolkit and elevate their techniques.”
Pro Line Series Blender
What better way to celebrate dad than with a tool that boasts the most power? The new KitchenAid Pro Line Series Blender, most powerful home blender on the market, is available in two models exclusively at Williams-Sonoma. Both models feature a powerful 3.5 Peak HP motor, a self-cleaning cycle and 10-year limited warranty. The upgraded models provide the added convenience of dual-wall Thermal Control jar that allows the blender to heat blended ingredients in as little as five minutes while staying cool to the touch and retaining the temperature of hot soups and sauces. The upgraded model also comes with three pre-set Adapti-Blend™ programs for Soups, Smoothies and Juice. As an added bonus, these new additions are a perfect way to help and inspire Dads to prepare healthier, more nutritious meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766756-kitchenaid-fathers-day-2016/
Ringing out, as it has for centuries, the mission bell beckons across the hillsides calling out to the devoted. Here, where lush hillsides meet the Pacific Ocean, we pursue a singular canon—to make great wine. Canon 13 Pinot Noir and Chardonnay from the Santa Lucia Highlands, our answer to the mission bell, launch nationwide in July to on-premise retailers.
“The Santa Lucia Highlands are as unique as the people who settled them,” says Canon 13 winemaker Tom Klassen. “Sitting high on a bench overlooking a fertile valley, the vines grow deep in the alluvial soils that cling to the hillsides. Our fruit is protected by the maritime breezes that bring with them a gentle fog, ensuring the grapes ripen evenly and provide our wines with supple texture and fragrant aromatics found nowhere else.”
Canon 13 is inspired by our geographic birthplace at the Soledad Mission, the 13th mission located along the El Camino Real, the historic 600-mile stretch of road connecting dozens of missions and pueblos beginning in the late 1700s. The steep Santa Lucia Highlands are located along California’s central coast, near the cool waters of Monterey Bay on the flanks of the Santa Lucia Range. The region is graced by warm days, cool nights, rich soil and an evening fog that nurtures the delicate Chardonnay and Pinot Noir grapes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7409459-canon-13-wines-launch/
According to the 2016 Franchise Business Economic Outlook report, employment growth in the franchise sector will continue to outpace the growth of employment in all businesses economy-wide, as it has in each of the last six years. The franchise industry is set to grow by 1.7 percent in 2016 which added over 13,000 new franchise businesses, generating over $900 billion in economic output and 278,000 new jobs in 2015.
Kumon, the world’s largest education franchise, continues to flourish as it surpassed company milestones in 2015 with nearly 300,000 students enrolled in its math and reading programs nationwide.
“Many of our 1,500 franchise owners opened Kumon centers after experiencing first-hand how Kumon gave their own children an academic advantage that put them ahead of their peers,” says Larry Lambert, vice president of franchise recruitment at Kumon North America. “Kumon is helping thousands of aspiring small business owners transform their lives with a career that rewards them and changes the lives of youth every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7720256-kumon-franchise/
This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.
“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”
Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).
To view the multimedia release go to:
http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/
For Spring-Summer 2016, Maison Roger Vivier has entrusted one of its icons line to celebrity Stylist Camille Seydoux: Prismick. A friend of the house, this young woman has dreamed up a version all of her own: a capsule collection entirely in denim.
Six pieces make up this perfect wardrobe: platform sandals, ankle boots, a shoulder bag, a bucket bag, a backpack and a sneaker. Camille melds her creativity with the Roger Vivier legacy. She says:
"We decided that my collection would be dedicated to the Prismick line created in 2012, which is one of my favourites. I began by attentively exploring my own Prismick bag, which is in a melting fade of black and grey. I wanted to work on the idea of facets that make up grades of shading. I looked through the Maison's archives and then I thought of denim. It's a fabric that naturally burnishes. Denim is both classic and modern, and significant detail, is very resistant."
Camille grew up in fashion's inner circle. She opened her own art gallery at the age of 25. Today, she is revolutionising the role of stylist by working hand-in-hand with couture house studios to design bespoke dresses for actresses. For Roger Vivier, she brought her own touch of impertinence: "Denim can be worn with everything and can tone down an outfit. This capsule collection shakes up the look. "
To view the multimedia release go to:
http://www.multivu.com/players/uk/7776151-prismick-denim-camille-seydoux-roger-vivier/
A whopping 80 percent of enterprises are investing today in AI, but one in three business leaders believe their company will need to invest more over the next 36 months to keep pace with competitors. At the same time, enterprises are anticipating significant barriers to adoption and are looking to strategize against those issues by creating a new C-suite position, the Chief AI Officer (CAIO), to streamline and coordinate AI adoption. These results come from a survey of 260 large organizations that operate globally, conducted by leading technology industry market research firm Vanson Bourne on behalf of Teradata (NYSE: TDC), the leading data and analytics company.
“There is an important trend emerging evident in this report — enterprises today see AI as a strategic priority that will help them outpace the competition in their respective industries,” says Atif Kureishy, Vice President, Emerging Practices at Think Big Analytics, a Teradata company. “But to leverage the full potential of this technology and gain maximum ROI, these businesses will need to revamp their core strategies so AI has an embedded role from the data center to the boardroom.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8075951-teradata-state-of-artificial-intelligence-ai-for-enterprises/
