Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept that immerses them in more than 800 candy and chocolate offerings, including iconic brands they love: Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers, Twizzlers and more.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7236351-hershey-s-chocolate-world-las-vegas-flagship-store-unwrapped
NI (Nasdaq: NATI) today announced VirtualBench, an all-in-one instrument that integrates a mixed-signal oscilloscope, function generator, digital multimeter, programmable DC power supply and digital I/O. Users interact with VirtualBench through software applications that run on PCs or iPads. The device provides the most common functionality affordably and opens up new possibilities for how engineers can use benchtop instruments.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7230751-ni-reshapes-instrumentation-with-software-based-device-virtualbench
Vanderbilt Mortgage and Finance, Inc., a Berkshire Hathaway company, was on hand last month as Blazing Hope Ranch, a nonprofit organization in Dayton, Tenn., that aids survivors of human trafficking, commemorated its new H.O.P.E. Haven facilities at a recent dedication ceremony.
H.O.P.E. -- Healing, Opportunity, Protection and Education -- Haven will serve as transitional living quarters for the survivors in the Blazing Hope Ranch program. In 2016 Vanderbilt Mortgage donated two modular homes previously used for company housing to Blazing Hope Ranch that currently make up H.O.P.E. Haven. The four bedroom, two bathroom homes will be used to house female survivors and live-in mentors while they go through the organization’s program.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011656-vanderbilt-mortgage-blazing-hope-ranch-opens-haven-houses/
Carhartt, America’s premium work wear brand since 1889, is launching its national fall integrated advertising campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. Beginning today, the multi-week campaign will tout “Trust your gear. Not your weatherman” across multiple broadcast and digital mediums through December.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7104351-carhartt-rain-defender-durable-water-repellent-coat/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
For Tortoise, winter is good for one thing: a nice long nap. Can friends open his eyes to a season full of surprises? Every year, Tortoise hibernates through winter. He assumes he isn’t missing much. However, his friends are determined to prove otherwise! Will Tortoise sleep through another winter, or will his friends convince him to stay awake and experience the frosty fun? In the follow-up to her bestselling Too Many Carrots, Katy Hudson delivers a charming picture book, featuring the fun of winter and the heartwarming benefits of friendship. Find out more at http://www.capstonepub.com/consumer/products/loud-winter-s-nap-1/ Children’s book
Today Barclaycard US, the payments business of Barclays in the United States, announced the launch of the #IHAVEARRIVED Travel Community contest, hosted by Barclaycard Arrival™ MasterCard®. Travel enthusiasts and Barclaycard Arrival cardmembers are invited to join the Barclaycard Travel Community to share their #IHAVEARRIVED travel moment. Barclaycard Arrival cardmembers who enter, have the opportunity to win an exclusive grand prize trip for two to the 58th Annual GRAMMY Awards® in February 2016. Community members who are not Barclaycard Arrival cardmembers have an opportunity to choose between two grand prize options: a West Coast VIP trip for two to Napa Valley, California or an East Coast VIP trip for two to New York City.
“Since launching in 2013, Barclaycard Arrival continues to be recognized by industry experts as the go-to travel card,” said Maurice Ragland, vice president of branded cards. “We make it easy for cardmembers to have once-in-a-lifetime adventures by offering the industry’s best travel rewards program. What better way to showcase these moments than through the #IHAVEARRIVED campaign.”
Travel enthusiasts across the country are encouraged to share memorable travel stories from October 28 through November 22 in the Barclaycard Travel Community. Entries must include a short description and photo of the travel experience. Entries will be judged on originality, creativity, writing and photography.
To view the multimedia release go to:
http://www.multivu.com/players/English/7671251-barclaycard-ihavearrived-launch/
FORMULA X takes Xpressive color to a new level with the introduction of #ColorCurators, a first-of-its-kind collaboration where 10 polished powerhouses in beauty, fashion, and wellness join FORMULA X to xpress their signature style through limited-edition nail colors. Each month, one Color Curator will reveal three new shades—each inspired by their own passions, lifestyle, and personal expression.
Polish your style with the premiere #ColorCurators collection: Song of Style Edition, featuring fashion it girl Aimee Song. Inspired by her love for everyday basics, these new neutrals are the perfect accent to any outfit. Kick off the new year in the ultimate pastel pink that complements all skin tones, start fresh with a subtle pop of versatile mint green, or stay simple yet elegant in an elongating nude.
To view the multimedia release go to:
http://www.multivu.com/players/English/7717851-sephora-formula-x-colorcurators-2016/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Africa and Arab States
Prof. Khalid Mohammed AlGhamdi from Saudi Arabia
Charity Society known as Faal to empower and support vitiligo patients in Saudi Arabia
Vitiligo is a long-term skin condition that causes pale, white patches on the skin due to a lack of melanin. This project aimed to increase awareness via TV broadcasts, schools visits and to provide psychological and social support to patients with vitiligo through training courses and different education programs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
The latest edition of the Boeing Store Custom Hangar catalog – featuring a collection of furniture and artwork derived from genuine aircraft parts -- is now available. Offerings include a bench made from a 727-200 jetliner wing slat; a B-17 Flying Fortress propeller blade; and a sleek bar made from the engine of a DC-9/MD-80 airliner.
Buyers and craftspeople for the Custom Hangar climb through aviation boneyards and storage facilities in search of rare artifacts that they refurbish and finish by hand. Each piece is placed in a museum-quality mounting fabricated using authentic materials such as aviation-grade aluminum, steel, and titanium.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903151-boeing-store-custom-hangar-catalog/
