Buxton, the industry leader in customer analytics, is pleased to announce the launch of the Buxton Analytics Platform. The new cross-functional, mobile-friendly platform provides users with the combination of analytics tools relevant to their professional roles and unites organizations with a centralized view of their customers. Included in the platform is an upgrade to the company’s proprietary real estate tool, SCOUT.
“This cutting-edge platform is the future of the customer analytics industry,” said Tom Buxton, founder and CEO of Buxton. “With applications tailored to the needs of executives, analysts, real estate and marketing professionals, the platform truly unites organizations with a central view of their most important asset: customers. Buxton’s continued investment in new applications for the platform will fuel a constant stream of innovative analytics products designed to provide our clients with the answers they need to grow their organizations.”
The customizable platform is home to a growing collection of integrated, user friendly applications. SCOUT, Buxton’s industry-leading analytical mapping and management tool, is the banner application and now boasts an enhanced interface and functionality.
To view the multimedia release go to:
http://www.multivu.com/players/English/7649451-buxton-analytics-platform-launches/
SEPHORA, the leader in global prestige beauty retail announces the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.
“Our two new bots for Messenger offer enhanced ways for our clients to engage with Sephora by streamlining how they access relevant service and product information on their mobile devices,” said Mary Beth Laughton, SVP of Digital for Sephora. “We’re excited to leverage the Messenger platform to create quick and natural conversational interactions that are client-led. This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926152-sephora-messenger-beauty-tools/
Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
To view the multimedia release go to:
https://www.multivu.com/players/English/7926154-sephora-virtual-artist-cheek-try-on-color-match/
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the famous Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
To view the multimedia release go to:
http://www.multivu.com/players/English/7742051-tourism-australia/
Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
To view the multimedia release go to:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.”
The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889151-roche-aacc-2016/
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With a rich mix of cultures and a world-class educational setting, the town of Ann Arbor, Michigan, is the location of the HGTV Urban Oasis® 2016. Fans can now take a virtual tour of the renovated 1920s bungalow and then enter for a chance to win the fully furnished home during the upcoming sweepstakes period.
Located in the unique Water Hill area close to the prestigious University of Michigan campus, the charming home features an all-new interior and exterior with touches that make it a hot property for sustainable urban living at its best in this trendy neighborhood.
“HGTV recognized Ann Arbor as a small, friendly town with big-city sophistication and selected the location based on its proximity to the city’s most popular restaurants, shops and art galleries, close to schools, community parks and year-round activities,” said Ron Feinbaum, General Manager of HGTV Home Promotions.
To view the multimedia release go to:
http://www.multivu.com/players/English/7873151-hgtv-urban-oasis-2016/
While January 1 is the traditional day millions announce their New Year’s Resolutions, research shows only 8% of Americans achieve success. For the fifth year, Life Time, is aiming to help people rethink resolutions and instead make a true, internal commitment to themselves to living a healthy way of life by participating in the Commitment Day 5K Fun Run and Walk. Held at more than 40 Life Time destinations across the U.S. and Canada, Commitment Day empowers individuals, families and communities to start the year on the right foot by marking their pledge with action toward a year of better health. New for 2017, a Virtual 5K is available for anyone in North America to join in. All participants will receive a race bib and commemorative Commitment Day tee shirt. Registration, locations and pricing details are available at www.CommitmentDay.com.
Commitment Weekend kicks off on Friday, Dec. 30 and continues through Monday, Jan. 2, when Life Time will open its doors to everyone – whether a member or not. During each of the four days, Life Time’s 122 destinations will feature a variety of health and fitness experiences and activities for all ages. In addition to the 5K Fun Run and Walk on Jan. 1, people can take part in unique-to-Life Time group fitness, indoor cycle and yoga classes such as Strike, Amp Cycle and Warrior Sculpt, as well as Alpha Training. Life Time’s indoor aquatic centers, basketball courts, rock walls and tennis, racquetball and squash courts will all be open with club-specific programming to help men, women and kids make their commitment even easier by doing activities they love or trying new things that will inspire them in the coming year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7991951-life-time-commitment-day-virtual-5k-fun-run-walk/
“Experience Day of Beautiful China” global tour event, hosted by China Intercontinental Communication Center, jointly guided by the State Council Information Office of the People’s Republic of China, China National Tourism Administration and Chinese Consulate General in New York, has begun in the Thomson Reuters building in Times Square, NYC on Sep 14th, 2015.
As the partner of the event, Thomson Reuters gave strong support. Riordan William, Thomson Reuters’ director of global Internet, said: I deem it an honor that you came to Reuters to organize the event. I have been to China, and it is a very attractive country. And I’m so glad to see the combination of advanced technology and culture. We’re looking forward to more cooperation with China.
The Deputy Director of the China Intercontinental Communication Center Jing Shuiqing said in his speech: “Experience Day of Beautiful China” event is our first 3D virtual technology applied to the field of tourism and cultural dissemination. We hope to share the beautiful China by new technology and new means, thus achieving cross-cultural, cross-regional, cross-media communication, and creating a new model of cooperation of tourism and cultural exchanges between China and the US.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629251-beautiful-china-tour-event/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces a massive leap in the field of breakfast superiority with the hiring of actor/comedian Rob Riggle as the Holiday Inn Express® brand’s very first Creative Director and Breakfast Excellence Honcho. In this newly created and very important role, Riggle will be responsible for delivering comedic genius and driving Express Start™ breakfast enthusiasm for the brand through a variety of unique programs and content rolling out over the summer and fall of 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7568451-hiexpress-rob-riggle-pancake-machine/
