Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Volvo Cars has chosen the North American International Auto Show (NAIAS) in Detroit to launch its new signature premium sedan, the S90, underscoring its long term commitment to the U.S. market and providing a clear sign of its confidence in continued sales growth in the coming year.
Volvo sales in the U.S. increased 24.3 per cent in 2015, with an especially strong performance at the end of the year with sales rising 87 per cent in October, 90 per cent in November and 89.9 per cent in December, driven by continued strong sales of the XC60 crossover and the new XC90 SUV.
“There are strong indications that Volvo is back on track in the U.S.,” said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. “We expect this strong sales momentum to continue in 2016, helped by the new S90.”
The launch of the S90 highlights the ambition of the Swedish car maker, following an $11bn investment and the recent breaking of ground in Charleston, South Carolina, where Volvo Cars will build its first American production facility, employing around 2,000 workers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7709951-kbb-naias-2016-detroit/
Most people who live in our communities have little or no understanding of the important role that professional city, town, and county managers make in the quality of their lives. To address this issue, Life, Well Run, a national campaign to raise awareness of and appreciation for the role professional local government managers play in leading effective, efficient, and ethical local governments and the value they bring to building great communities has been launched by ICMA, the International City/County Management Association.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62783-icma-life-well-run
“Experience Day of Beautiful China” global tour event, hosted by China Intercontinental Communication Center, jointly guided by the State Council Information Office of the People’s Republic of China, China National Tourism Administration and Chinese Consulate General in New York, has begun in the Thomson Reuters building in Times Square, NYC on Sep 14th, 2015.
As the partner of the event, Thomson Reuters gave strong support. Riordan William, Thomson Reuters’ director of global Internet, said: I deem it an honor that you came to Reuters to organize the event. I have been to China, and it is a very attractive country. And I’m so glad to see the combination of advanced technology and culture. We’re looking forward to more cooperation with China.
The Deputy Director of the China Intercontinental Communication Center Jing Shuiqing said in his speech: “Experience Day of Beautiful China” event is our first 3D virtual technology applied to the field of tourism and cultural dissemination. We hope to share the beautiful China by new technology and new means, thus achieving cross-cultural, cross-regional, cross-media communication, and creating a new model of cooperation of tourism and cultural exchanges between China and the US.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629251-beautiful-china-tour-event/
The 29-day 15th West Lake International Expo Hangzhou, China, which is co-organized by the China National Tourism Administration, General Administration of Sport of China and Zhejiang Provincial Government and hosted by Hangzhou Municipal Government, will kick off on October 12.
This year’s West Lake Expo will focus on promoting economic and technological developments. Building on the success of the Economic Cooperation Conference last year, the expo further expands its depth and breadth by integrating economic and technology-related resources and events with focus on a series of themed programs.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62841-15th-west-lake-international-expo-hangzhou-china
Syneron Medical Ltd. (NASDAQ:ELOS), a leading global aesthetic device company, announced today the international launch of the new PicoWay™ picosecond device at the 23rd European Academy of Dermatology and Venereology (EADV) Congress in Amsterdam, The Netherlands, October 8-12, 2014. PicoWay is a state-of-the-art dual wavelength device, with 532nm and 1064nm wavelengths, which utilizes proprietary PicoWay technology to generate picosecond pulses for the treatment of pigmented lesions and tattoos, including recalcitrant tattoos. The staged launch of PicoWay begins in the international market during October 2014 and will continue in the United States in the first half of 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762556-syneron-launch-picoway-picosecond/
Last night, MSC Seaside, the ship that follows the sun, was named in a glittering ceremony by international screen legend and Godmother for all MSC Cruises’ ships, Sophia Loren. MSC Seaside, already recognized as one of the more innovative cruise ships in the industry, is the second ship to be launched in the past six months by the leading European cruise line as part of its industry-unprecedented 12 new mega-ships that MSC Cruises, the Switzerland-founded and based world’s largest privately owned cruise line, will bring into service between 2017 and 2026.
To view the multimedia release go to:
https://www.multivu.com/players/English/8089551-msc-cruises-launches-msc-seaside/
Today, Royal Caribbean International recognizes an important milestone in its 45-year company history as it welcomes its 50 millionth guest onboard its fleet of 21 ships. The momentous occasion kicks off a year-long celebration honoring the cruise line’s guests, business partners, employees and crew.
“For more than 45 years, Royal Caribbean’s guiding principle has been to deliver the WOW to our guests, providing them with experiences, services and amenities that can only be found on Royal Caribbean,” said Adam Goldstein, President and CEO, Royal Caribbean International. “The men and women on our ships who deliver these WOW moments are what inspire our loyal guests to return to sail with us again and again.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/55592-royal-caribbean-celebrate-50-million-guests-countless-wows
In celebration of its 58th anniversary, IHOP® Restaurants and its franchisees will offer guests a short stack of its world-famous Original Buttermilk Pancakes for only 58 cents on July 12 from 7 a.m. to 7 p.m. at participating restaurants*. The promotional anniversary price is actually four cents less than what the pancakes cost in 1958 when brothers Al and Jerry Lapin and partners opened the first International House of Pancakes in Toluca Lake, Calif., a suburb of Los Angeles.
Known for culinary innovation, the traditions that began with the original IHOP Restaurant continue today as the brand and its franchisees welcome in guests, their families and their friends to enjoy signature breakfast foods and more, customizable by order and available any time of the day, every day. Today, the undisputed breakfast leader celebrates almost six decades of being a part of communities around the world, with close to 1,700 restaurants in total and a presence in every U.S. state, the District of Columbia, Mexico, the Philippines, the United Arab Emirates and many other global locations.
To view the multimedia release go to:
http://www.multivu.com/players/English/74280516-ihop-58-cent-pancakes-anniversary/
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