There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/
In celebration of their long history of making distinctive California wines, Mirassou Winery has partnered with Celebrity Chef Aida Mollenkamp, host of Food Network’s “Ask Aida,” to create “Taste & Toast of California,” an online cookbook pairing Mirassou’s bright, fruit-focused wines with Chef Aida’s mouth-watering recipes inspired by the Golden State.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mirassou/40293/
The Angry Birds® craze continues to sweep the nation — and pets are fed up! Having shared their owners’ attention with the popular game since its release in 2009, cats and dogs are begging to take a bite out of the fun. Now they can play too. The Hartz Mountain Corporation, a leader in the pet products industry, is launching an exclusive line of Angry Birds pet toys featuring many of the wildly popular Angry Birds characters just in time for the holidays.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53233-hartz-angry-birds-holiday-toys-for-pets
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
Dove® gave one real woman the once-in-a-lifetime opportunity to get a taste of what celebrities experience on ABC’s “Dancing with the Stars.” Real woman Kristi Herman was selected from the nearly 1,500 women who entered the Dove® Close-Up Challenge. She received a week of professional dance training and got her skin ready for the spotlight with Dove® VisibleCare™ Body Wash, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Herman will have the ultimate spotlight moment when she shows off her new moves and beautiful skin in a Dove®-sponsored TV spot airing in a commercial break during the season finale of “Dancing with the Stars” Monday, May 23 (8:00 p.m. ET) on ABC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/49743/
Avon Products Inc. today officially announced a breakthrough anti-aging sun care collection — ANEW Solar Advance with RepairShield™ Technology. The research behind this revolutionary line was unveiled at the American Academy of Dermatology’s 69th annual meeting. The ANEW Solar Advance anti-aging sun care line not only provides superior protection against the sun’s damaging rays with photostable broad-spectrum UVA/UVB protection, but is also designed to repair skin cell sun damage.* Patented RepairShield Technology™ is designed to protect skin by stimulating its natural antioxidant defense system to fight free radicals and to repair by activating skin’s natural repair process.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42980/
Calling all gleeks! Does beautiful hair make you want to sing with glee? Lea Michele, Golden Globe-nominated actress of the hit series “Glee,” is partnering with Dove Hair Care™ to inspire women everywhere to keep doing their favorite things to their hair, because reinvented Dove shampoos and conditioners take care of the damage. To celebrate, Lea will be performing an exclusive rendition of the iconic song “My Favorite Things” that will preview on TV and be available at www.dovegleeforall.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dove/43806/
This year parents will be able to personalize their children's vacation adventures more than ever before.
That's because a new-state-of-the-art kids club and the worlds first-ever LEGO® summer camp will be opening in Atlantis, on Paradise Island on the Bahamas, one of the top family resorts in the world, as ranked by Parents, Condé Nast Traveler and Travel+Leisure.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/atlantis/42139/
Summer should be about taking vacations and spending time with friends and family, not taking trips to the bank branch and waiting in line to speak to a teller. That’s why ING DIRECT USA, the nation’s largest direct bank, is encouraging its Customers to put their bank branch in their pocket with the launch of their enhanced mobile application for iPhone® and BlackBerry® devices.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ingdirect/45386/
The video “Overexposed” by Nicholas Chen and Edan Freiberger took the grand prize this year in the Trend Micro Internet Safety for Kids and Families “What’s Your Story” 2010 Video Contest. “Overexposed” humorously and realistically demonstrates the importance of keeping a good reputation online and the consequences of not doing so.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trendmicro/44314/
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54077-dc-entertainment-we-can-be-heroes-giving-campaign-hunger-in-horn-of-africa
