The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Bukruk/ Thai-European Connection is the first large-scale collaboration between Thailand and Europe in the field of street art.
Organized by The Toot Yung Gallery, Nemo Studio, BKK Arthouse and sponsored by Bangkok Art and Cultural Center or BACC, and numerous European embassies based in Bangkok, the festival includes an art and design exhibition at BACC as well as graffiti artwork in public spaces around the Pathumwan intersection where the artists have created works on site in the beginning of February 2013
Based on the groundbreaking HBO® series, GAME OF THRONES: The Touring Exhibition will give fans the experience of a lifetime with an up-close and personal look into the world of Westeros and Essos. In collaboration with HBO Global Licensing, global events provider GES designed and built the show’s largest public display to date. The exhibition beautifully showcases the sumptuous costumes, authentic props, and majestic settings from all seven seasons of the worldwide hit series GAME OF THRONES in an interactive, immersive experience which leads visitors through several dynamically themed exhibition areas. Sold Out and Encore are partnering with GES to present the exhibition in Barcelona.
GAME OF THRONES actors Tom Wlaschiha, who played Faceless Man Jaqen H'ghar, and Ian Beattie, who played Kingsguard Knight Meryn Trant, were on hand to celebrate the grand opening.
“It is an incredible honor to join my co-star at the opening of GAME OF THRONES: The Touring Exhibition in Barcelona. It has been a trip down memory lane to see all of the props and costumes again. I highly recommend it to fans and newcomers alike,” said Ian Beattie.
To view the multimedia release go to:
https://www.multivu.com/players/English/8194651-game-of-thrones-touring-exhibition-barcelona/
Most people who live in our communities have little or no understanding of the important role that professional city, town, and county managers make in the quality of their lives. To address this issue, Life, Well Run, a national campaign to raise awareness of and appreciation for the role professional local government managers play in leading effective, efficient, and ethical local governments and the value they bring to building great communities has been launched by ICMA, the International City/County Management Association.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62783-icma-life-well-run
In celebration of Adopt a Cat Month, beloved animated cat and international icon Garfield has joined The Shelter Pet Project in several new videos and sharable graphics to show the love and joy that shelter pets bring to their owners’ lives. In the new public service ads (PSAs), characters Garfield and Odie encourage audiences to visit TheShelterPetProject.org to meet cats and dogs available for adoption at local shelters and rescue groups.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537351-ad-council-shelter-pet-project/
The 2014 Chicago Auto Show is now open to the public. Held in the McCormick Place complex, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. Exhibitions include: multiple world and North American introductions; a complete range of domestic and imported passenger cars and trucks; sport utility vehicles; and experimental or concept cars. In total, nearly 1,000 different vehicles will be on display.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65459-kelley-blue-book-chicago-auto-show
A profile of Smile Train, the world’s largest cleft organization, kicks off the 22nd season of The Visionaries, an award-winning public television series, hosted by acclaimed actor Sam Waterston. The Visionaries documentary series highlights the stories of individuals and nonprofit organizations that are working to create positive social change throughout the world. Visionaries has selected Smile Train to be profiled because the organization’s impact represents a unique opportunity to explore the seldom discussed issue of “appearance” in human society.
The Visionaries series takes viewers around the world to experience the lives of extraordinary people tackling some of humanity’s toughest challenges. The series guides viewers on a journey that leads to real solutions with proven outcomes, many of which have the potential to change the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8293751-smile-train-the-visionaries-documentary-pbs-series/
We work with America's best picture lighting manufacturers (like House of ... Our picture lights are lighting art in thousands of homes, hotels and public places.
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
CVS Health (NYSE:CVS), the nation’s largest pharmacy innovation company, today announced Be The First, a five-year $50 million initiative to help deliver the nation’s first tobacco-free generation. Through this initiative, which is funded through CVS Health and the CVS Health Foundation, the company is extending its commitment to help people lead tobacco-free lives. Recognizing that tobacco use is the leading preventable cause of disease and death in the United States and that youth use of some tobacco products is on the rise, Be The First comprises comprehensive education, advocacy, tobacco control and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge.
“We are at a critical moment in our nation’s efforts to end the epidemic of tobacco use that continues to kill more people than any other preventable cause of death, and threatens the health and well-being of our next generation,” said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. “Ensuring our youth stay tobacco-free requires increased education and awareness of healthy behaviors. We’re partnering with experts across the public health community who have established best practices to help prevent tobacco use. And, by establishing more public-private partnerships to implement these strategies more aggressively, we can help increase the number of people leading tobacco-free lives and move us one step closer to delivering the first tobacco-free generation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7775151-cvs-health-be-the-first/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
