As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
The Capital Grille today announced the return of Wagyu & Wine - a gourmet twist on America's classic burger paired with luxurious wine selections from the Antinori family, now in its 26th generation. Starting today, and through November 18th, Wagyu & Wine is available to guests in The Capital Grille lounge.
The exceptional pairing - at $251 - invites guests to experience one of three hand-crafted Wagyu burgers paired with an Antinori family wine hand-selected by The Capital Grille's Advanced Sommelier Brian Phillips. Guests can select from three wines including the Col Solare 2014 (Red Mountain, Washington), a limited production New World Cabernet Sauvignon which pairs well with this year's Caramelized Onion Wagyu Burger featuring Grand Cru Gruyère and Shallot Aioli. Other Antinori Wagyu & Wine selections, typically available exclusively by the bottle, include Old World and New World wines such as the Villa Antinori Chianti Classico DOCG Riserva 2014 (Tuscany), an Old World Sangiovese, and the Antica Napa Valley 2014 (Atlas Peak, Napa Valley), a New World Cabernet Sauvignon.
To view the multimedia release go to:
https://www.multivu.com/players/English/8397351-the-capital-grille-wagyu-and-wine-2018/
Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and at select wine & spirits retailers nationwide.
Known for using the visual language of contemporary symbology, the New York-based McGinness is credited with elevating the status of the icon to fine art. His works have been exhibited in museums around the world.
The new Hennessy V.S Limited Edition is the fifth in a series that has included critically acclaimed artists, KAWS, Futura, Os Gemêos and Shepard Fairey, the collaboration with McGinness is a perfect embodiment of Hennessy’s 250 years of dedication to the art of blending. McGinness acknowledges the strong similarities between his artistic approach and the creation of Hennessy Cognac: “My process of combining elements and compounds to form mixtures parallels Hennessy’s artful blending of eaux-de-vie to create Cognac. The shared approach to our crafts is part science and part art.”
To view the multimedia release please visit:
http://www.multivu.com/players/English/7582851-hennessy-ryan-mcginness-limited-edition/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Scotch is a drink embraced and enjoyed wherever, whenever. It is the world’s favorite whisky, and we bet you didn’t know that it’s the only drink that offers a diverse range of tastes, textures and flavours. Whether neat, on the rocks or in a cocktail, there is no right or wrong way to drink Scotch whisky. As long as you enjoy it (responsibly, of course!) that’s all that matters. It is also the ideal gift for men. If you are confused what to gift your man, don’t hesitate anymore and get him a bottle of Scotch Whisky! A gift which he will not only appreciate but also cherish.
Scotch whisky is found in the hands of arbiters of style around the world, and India is no different. On the occasion of World Whisky Day on 21st May, USL-Diageo, India’s leading premium drinks Company introduced Bangalore to its biggest global campaign ‘#LoveScotch’. Indulging the audience with their favorite Scotch whisky stories were Canadian Super Model and Global #LoveScotch Ambassador Coco Rocha, actors Randeep Hooda, Mandira Bedi, Dino Morea, alongside Businessman Rajiv Mehta and Whisky Connoisseur Magandeep Singh.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891051-stars-with-their-favorite-scotch-whisky/
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Benefits of Lemon for Reducing Belly Fat Drinking lemon provides a plethora of benefits. This includes losing stomach fat. A recent study shows that people who drink lemon juice before bedtime reduce their body fat mass. It also improves their lipid profile.
To make this bedtime drink taste more effective and better, you can combine lemon with a pitcher of water and other fresh fruits.
Also, a little amount of honey can make a huge difference. Benefits of Cucumber for Reducing Belly Fat For a healthy and flavorful bedtime drink, a bottle of fresh cucumber juice is perfect. If the blend is too strong, add enough amount of water. You can also squeeze some lemons and grate ginger to make this drink tastier.
https://www.youtube.com/watch?v=itoDArHkywA
Hennessy, the world’s best-selling Cognac, is proud to announce urban artist JonOne as the designer of the 2017 Hennessy Very Special Limited Edition bottle. The custom-designed bottle, launching across the U.S. in July 2017, will be sold in almost 50 countries worldwide. The Limited Edition release by JonOne, which features a colorful, vibrant design, is the seventh in an ongoing series of collaborations between Hennessy V.S and several internationally renowned artists.
Hennessy sensed a kindred spirit in JonOne. Constantly on the move between his home in Paris, his native Harlem and cutting-edge art scenes all over the world, the street artist-turned-art-world phenomenon has always remained true to himself, pushing boundaries and defying definition. For JonOne, art is a vector for pure emotion. What drives him is being “in the flow” and “sharing dreams.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8120351-hennessy-jonone-very-special-limited-edition-bottle/
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.
“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7975151-ketel-one-vodka
Stella Artois, part of the Anheuser-Busch family of brands, and Water.org today announced a call to action for all beer lovers who plan to watch this year’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean water for those in the developing world. More than 663 million people are impacted by the global water crisis today.
From January 15 until April 15 of this year, every purchase of a Stella Artois 12-pack (both bottles and cans, including Stella Artois Cidre) will help Water.org provide 12 months of clean water for one person in the developing world. For those watching the big game at a bar, the purchase of one pint or bottle of Stella Artois will help provide one month of clean water. And as in years past, in 2018 every purchase of a Limited-Edition Stella Artois Chalice will help provide five years of clean water for one person in the developing world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8254751-stella-artois-water-org-super-bowl-party/
