Sydney Festival opened its 2012 program with Australia’s largest free outdoor cultural event, Festival First Night, attracting hundreds of thousands of people into the city centre for eight hours of music, theatre, dance and visual arts. Headlining the event was internationally-acclaimed music superstar Manu Chao, who had 60,000 people dancing to his unique blend of Latin reggae. Audiences thrilled to a mix of Australian and international entertainment including a 1950s swing dance, painted caravans, Australian singer-songwriter Meagan Washington, Indigenous singer Gurrumul and dapper Jamaican gents, The Jolly Boys. Keeping things at a lively pace were street performances by Tuba Skinny, Lewis Floyd Henry and Norman J and his Good Times Bus. Casper Babypants, Holly Throsby and Erth’s mythical puppet creatures kept the kids laughing and dancing throughout the afternoon.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53512-sydney-festival-2012/
The TCO Certified usability and eco-label for ICT products today awarded the prestigious TCO Certified Edge designation to the new Samsung Notebook Series 9 for outstanding achievement in outdoor readability. A first in notebook design, the Samsung Notebook Series 9 delivers superior brightness, which is essential for outdoor readability, while not compromising any key performance or environmental features. The TCO Certified Edge is awarded exclusively to leading-edge ICT products that push the boundaries of environmental and user-centered design.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/47594/
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
The Take Me Fishing™ campaign knows that unforgettable memories are rarely made in front of the TV or while playing the latest video game simulating “real-life.” That’s one reason why during National Fishing and Boating Week — June 4 – 12 — Take Me Fishing™ is urging kids, families and outdoor adventurers to celebrate summer the “old-fashioned way” — by getting outside and making some real memories on the water. To sweeten the pot, they’re even offering up a trip for four in the 'Memories on the Water' video contest on Facebook!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/takemefishing/50151/
KÀ by Cirque du Soleil in Las Vegas made its first appearance at Comic-Con on opening night, Thursday, July 21st, with a dramatic showdown on the outside walls of PETCO Park in San Diego. The outdoor performance took place directly across the street from the San Diego Convention Center and included a display of dazzling 3-D projections. Created especially for Comic-Con, the performance tells the adventurous tale of KÀ by turning the stadium façade into an interactive performance space featuring 3-D projections and live acrobatics.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirquedusoleil/50607/
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Popular outdoor retailer, Bass Pro Shops presents their third annual “Santa’s Wonderland—A Classic Christmas”—an event that has already become a family Christmas tradition. This year, the magic returns with Santa’s arrival, Saturday, November 6th at 5pm. Families can enjoy the wonder of Christmas inside every Bass Pro Shops store with “Santa’s Wonderland“—an over 3,500-square foot Christmas village chocked full of fun games, activities and crafts for the whole family –from November 6th through December 24th.
To view Mulmedia News Release, go to http://multivu.prnewswire.com/mnr/bassproshops/46580/
The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
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