Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
The Häagen-Dazs brand is helping to change the way ingredients are grown to better support bee populations by working hand-in-hand with its farmer suppliers. The internationally-recognized ice cream brand has installed one of the largest, privately funded pollinator habitats on the farmland of its almond supplier in California’s Central Valley. No stranger to helping the bees, the brand aims to impact additional ingredients used throughout its super-premium ice cream portfolio and positively influence sustainable agriculture practices.
The “Häagen-Dazs Loves Honey Bees” program launched in 2008, and today is expanding from research and educational funding to hands-on initiatives that will rejuvenate pollinator habitats to allow native bees to flourish. Located in Chowchilla, California, the habitat consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland. In order to supply what pollinators need, the Häagen-Dazs brand worked with expert agronomists and the Xerces Society to maximize the impact of the habitat by choosing regional plants that are attractive to pollinators. Looking forward, the team will work to create custom habitats for more of its ingredient suppliers who depend on bees to pollinate their crops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8075051-haagen-dazs-sustainable-agriculture-bees-pollinator-habitats/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
In its annual report on the EU budget published today, the European Court of Auditors (ECA) warns that the budget system is too focused on just getting funds spent and needs to place more emphasis on achieving results. As independent auditor, the ECA signed off the 2013 accounts of the European Union, but stresses that the management of EU spending is not yet good enough overall - either at EU level or in the Member States.
Throughout the 2007 to 2013 spending period, say the EU Auditors, the priority was given to spending the money - ‘use it or lose it’ - rather than to achieving good results. For instance, the choice of projects to receive EU funds focused first on disbursing the EU money available, secondly on complying with the rules, and only then - and to a limited extent - on results and impact.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762585-EU-must-focus-on-better-results/
Phenogen Sciences, Inc. today announced the availability of BREVAGenplus, an easy-to-use predictive risk test for the millions of women at risk of developing sporadic, or non-hereditary, breast cancer. The test is an enhancement of the company’s first generation product, BREVAGen®. BREVAGenplus assesses both clinical risk factors and genetic markers known to be associated with sporadic, or non-hereditary, breast cancer to determine a woman’s five-year and lifetime risk of developing the disease. The test is designed to facilitate better informed decisions about breast cancer screening and preventive treatment plans for Caucasian, Hispanic and African-American women, age 35 years or above, who have not had breast cancer, lobular carcinoma in situ (LCIS) or ductal carcinoma in situ (DCIS), and have one or more risk factors for developing breast cancer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7337351-phenogen-sciences-introduces-brevagenplus-breast-cancer-risk-assessment-test/
Brooklyn-based Victoria Fine Foods, the top-selling slow kettle cooked pasta sauce manufacturer in the U.S., announces today that it will expand distribution this month in more than 400 cities across Florida and California. In total, nearly 2,500 stores across Florida and southern California will stock the company’s premium line of kettle-cooked pasta sauces by the end of the month. Suggested retail price for Victoria’s premium line of pasta sauces range from $7.99 - $8.99 per 24-ounce jar.
Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.
To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630151-victoria-fine-foods-expansion/
Tektronix, a leading worldwide provider of measurement solutions, today introduced the TBS2000, a next generation basic oscilloscope featuring the longest record length and largest display in its class for faster signal evaluation and troubleshooting. This latest addition to the Tektronix portfolio puts expanded capabilities, including the ability to use a wide range of Tektronix probes, into the hands of budget-constrained design engineers and educators.
“Building on the success of the TDS2000 Series, the most widely used oscilloscope in the world, the new TBS2000 gives our customers a level of design insight previously not available in this class of instrument,” said Jeff Yost, director, Basic Oscilloscopes, Tektronix. “The new instrument also sets a new standard for usability with features like a large display for easy signal visualization and a comprehensive set of automatic waveform measurements that are coupled with graphical explanations to help engineers better understand their measurements.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7724651-tektronix-tbs2000-series-oscilloscope/
Oura Health, the Finnish health technology company behind the Oura ring, has moved its total private funding to 12.5M€ after the closure of a round led by US-based Bold Capital Partners and Finland’s Tesi. The funding will be used to scale US market operations and push the Oura platform forward.
The Oura ring and app guides wearers towards better sleep, recovery and readiness to perform by analyzing the body’s sleep, activity levels, daily rhythms and physiological responses.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8362451-oura-health-strengthens-position-us-market/
Clayton Homes has been preparing for its huge sale beginning in September, and now they are giving potential homebuyers a great way to save big on the purchase of a new home with its Go Big & Go Home campaign offered in local Home Centers across the country.
The program, which runs through the rest of 2015, offers those looking to purchase a Clayton Home an extra push towards finally buying the home of their dreams by providing a large sales incentive. This offer is available until the end of the year and will help make homeownership with Clayton Homes even more affordable.
“We want to end the year on a high note by encouraging people to fulfill their dream of owning their own home with this amazing deal,” Clayton Homes CEO Kevin Clayton said. “We realize that homeownership is a huge decision, but with an offer this gigantic there will never be a better time to buy and finally move into the home of your dreams!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7642551-clayton-homes-go-big-go-home/
When Amway™ asked for help in raising awareness about global childhood malnutrition through its Nutrilite™ Power of 5 Campaign, more than 260,000 people across the globe raised their hand to do just that. And they broke a GUINNESS WORLD RECORDS™ title in the process.
As a global leader in nutrition research, development and innovation, Amway paired its expertise from Nutrilite™, the world’s number one selling vitamins and dietary supplements brand*, with its passion for helping people live better lives. Amway™ last year launched the Nutrilite™ Power of 5 Campaign to expand the distribution of the Nutrilite™ Little Bits™ supplement. At the time, the micronutrient powder with 15 essential vitamins and minerals for children was being distributed in two countries through established programs run by Non-Governmental Organizations. It has since expanded to nine countries and there are plans for more.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7214653-amway-guinness-world-record/
XCMG, the world’s fifth largest construction equipment company, unveils the XE15R hydraulic intelligent excavator, its first fully remote-controlled excavator, signaling a new phase in XCMG’s intelligentization of its excavator series.
Without a cab, XE15R is the company’s smallest excavator at 1.35m in height and 1.08m in width. Nicknamed “Little Swan”, the machine is agile and flexible in challenging working conditions.
The newly developed XE15R features a wireless control function with a 100-meter range, and integrates mechanic, electronic and hydraulic control technology with a CAN bus interface design. Unmanned driving reduces labor intensity, particularly useful in severe operating environments, such as toxic conditions or extreme temperatures.
As an intelligent excavator, XE15R also features a self-learning function. It can save operating maneuvers and then replay them automatically on request, a breakthrough that further ensures security, agility and reliability in operation.
“Intelligentization is an inevitable choice as XCMG follows the path of new industrialization, and XE15R shows that we do what we say. Its design embodies our pursuit of efficiency and user friendliness.” said Wang Min, president of XCMG. The launching of XE15R expands XCMG’s product line, and improves its customers’ construction quality, providing them with a more human-friendly working environment and better project solutions.
To view the multimedia release please visit
http://www.multivu.com/players/English/7605551-xcmg-xe15r-remote-controlled-excavator/
Wacom® today announces new Bamboo stylus products at IFA Berlin 2015. Leading the charge is the fine tip smart stylus for iPad: Bamboo®Fineline 2, a high-precision digital pen allowing creative thinkers to capture and shape their ideas.
“Our customer’s feedback drove the updates for our existing pen products,” Mike Gay, senior vice president of the consumer business unit at Wacom stated. “Wacom refined its pressure sensitive pen for the iPad to recreate the feel of writing with pen on paper. Bamboo Fineline 2 is the perfect complement to our Bamboo Paper app, allowing users to easily save, edit and share their work. Combined with the Wacom Cloud, this complete solution enables our customers to make their ideas a reality using their iPad.”
Bamboo Fineline 2’s improved industrial design provides a better writing experience and improved comfort. The battery for the Bamboo Fineline 2 lasts approximately 20 hours and is easily recharged via USB cable.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613151-wacom-making-ideas-bamboo-fineline/
