Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
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Two-thirds of all CEOs surveyed believe the economy has improved during the past year and half expect further gains during the year ahead. The Vistage CEO Confidence Index was 105.2 in the 1st quarter of 2011, slightly below 106.3 recorded in the prior quarter but well above the 93.7 in last year’s 1st quarter survey. CEO confidence has more than doubled since the recession low of 48.7 two years ago. However, the small decline reflects a renewed uncertainty about the impact of events in Japan and the Middle East on energy costs, consumer spending and inflation. Overall, the majority of CEOs still expect the recovery to continue and their own businesses to continue to grow.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/45000/
For the first time in their lives, hundreds of Tanzanian school children living in the country’s remote northern region will be going home with photographs of themselves when the South African-based Memory Foundation visits the region next year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kef/47545/
Everybody loves popcorn. Especially us. But we take it further than anyone else. You could say we're crazy - seriously crazy - about the stuff! How serious? And just how crazy? Serious enough that we created a company completely devoted to popping the freshest, plumpest, most tender kernels of Indiana's finest corn. And crazy enough that we hired the world's first Popcorn Chef, Ed Doyle, to help us reinvent popcorn. Visit Dale & Thomas on MOLI.com
Academy Award nominee and Golden Globe winner Sigourney Weaver stars in this emotional true story about a 1970s religious suburban housewife and mother who struggles to accept her young son Bobby being gay. What happens to Bobby is tragic and causes Mary to question her faith; ultimately this mom changes her views in ways that she never could have imagined. Premiering Saturday January 24th at 9pm/8c on Lifetime.
Allison Chamberlain thought she was doing everything God required of her-but as her journey continues in the second book of The Reluctant Prophet series, she might have to let go of everything she loves to follow the call. Learn about the book here, http://bit.ly/ptF9vF Learn about this author here, http://www.nancyrue.com/ Christian Fiction
Morgan Stanley Managing Director of Marketing & The Client Experience Craig Pfeiffer, a veteran financial services executive, will deliver the keynote presentation about how large financial institutions are integrating social communications into their marketing and communications platforms across the organization. The conference will be held on November 18, 2010 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
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McDonald’s Director of Social Media Rick Wion will present about how one of the world’s largest brands connect with customers and drive new sales using mobile social strategies. The conference will be held on September 15, 2010 at the Graduate Center of The City University of New York and is sponsored by Business Development Institute and PR Newswire.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mcdonalds-bdi/45946/
With the U.S. Open Snowboarding finals this weekend, Olympic snowboarding champion Hannah Teter teams up with other professional athletes to fight child poverty through Children International, a U.S.-based humanitarian organization.
The two-time medalist was joined by Burton Team Snowboarder Gabi Viteri and Nike 6.0 surfer Monyca Byrne-Wickey recently to visit Children International’s agency in Guadalajara, Mexico, to learn more about the needs of impoverished children there and how Children International’s sponsorship program meets the needs of those children.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46388/
