SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
Bird enthusiasts and aficionados seek to attract the unique birds of their region to their own backyards. The experts at Scotts know wild bird species living in, and migrating to different geographic regions have very specific nutritional needs. Based on this research, Scotts ornithologists and avian nutritionists developed Scotts® Songbird Selections® Regional Bird Blends.
To view Multimedia News Release, go to http://www.multivu.com/players/English/41660-Scotts-Songbird-Selections-Wild-Bird-Food/
The Crespo family of Detroit, Mich. was named winner of the third annual National Family PLUS Cook-off, which was hosted at Bradford’s on Bishop in Atlanta by Boys & Girls Clubs of America (BGCA) and Kimberly-Clark Corporation on Wednesday, Nov. 17. Families representing Boys & Girls Clubs from around the nation competed in regional events to qualify for the national cook-off. Finalists represented Clubs from Harbor City, Calif.; Pittsburgh, Pa.; Detroit, Mich.; Bluffton, S.C.; and Swink, Okla.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bgca/47039/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its new candle form, the Perfect Pillar, priced at $19.99 (12 oz.) MSRP and available now at retail, online and in specialty retailers and gift shops. This new form features an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52094-yankee-candle-perfect-pillars
HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/
Say hello to a new kind of breakfast in the U.S. – belVita Breakfast Biscuits – hitting shelves this month! New belVita Breakfast Biscuits are delicious, lightly sweet crunchy breakfast biscuits baked with whole grain, specially developed to provide nutritious sustained energy to fuel your body for the whole morning.
Rather than tell you about the belVita Breakfast lifestyle, we thought we’d show you! belVita Breakfast has partnered with cultural tastemakers from across the country who exemplify the belVita Breakfast lifestyle and champion sustained morning energy. These individuals, better known as “Power Up Pros,” are driven, optimistic and active – heralded for their creativity and entrepreneurialism.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53560-belvita-breakfast-biscuits
Pittsburgh is a city that takes football very seriously, and is deep in preparation for a Playoff Game that will bring millions of dollars in revenues to the region, as the Pittsburgh Steelers take on the Baltimore Ravens for the AFC Divisional Playoff game being held at 4:30 p.m. on January 15.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/steelers/48165/
While many students spent the weeks and months leading up to spring break preparing for midterm exams, an ambitious group of students geared up for another important test. They are the 70 teams from 18 high schools and 31 universities across North America — including Canada, Mexico and the United States — participating in Shell Eco-marathon® Americas 2011. The test? To push the boundaries of fuel efficiency and see which team can go the farthest using the least amount of energy at Shell Eco-marathon Americas, taking place April 14-17, 2011 on the streets of downtown Houston.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shell/49295/
Craftsman is known for innovation and in 2011 the brand will unveil breakthrough technologies to improve productivity and directly respond to customers’ needs and lifestyles. Therefore, it is only natural that Craftsman team with America’s DIY Designer Frank Fontana to further deliver creative solutions to help customers build and manage their space at home. The Craftsman World of DIY, the world’s first DIY Broadcasting Network, responds to the needs of an audience who seek a catalog of authentic content that is informative, entertaining and engaging.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/craftsman/48344/
Back by popular demand, Jabbawockeez, the world-famous dance crew, will premiere its groundbreaking show “MÜS.I.C.,” at Monte Carlo Resort and Casino on Friday, Oct. 22. The critically acclaimed show, described as an audio-visual story of inspiration brought to life through the harmonization of sound and movement, quickly became a sold-out success during its initial runs. Settling into their new home at the Monte Carlo Theater, the Jabbawockeez stake their claim on the Las Vegas Strip.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mgm/46772/
A new global survey suggests that home buyers around the world are poised to re-enter the housing market, but property market instability and worries about their personal finances are holding them back.
The International Mortgage Trends Report, commissioned by Genworth Financial and conducted by independent research firm RFI, is a new global survey of current and aspiring homebuyers aimed at gaining local insight into key world markets. More than 9,000 respondents across five continents in eight countries were interviewed. Countries surveyed were: Australia, Canada, India, Ireland, Italy, Mexico, the United Kingdom and the United States.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/genworth/49964/
This holiday season, NFL Legends Tony Dorsett and Barry Sanders share with fans some of their greatest Thanksgiving Day memories.
As standouts with the Dallas Cowboys and Detroit Lions, Dorsett and Sanders were an unforgettable part of the celebrated tradition of the NFL’s Thanksgiving Day games. Only here can you hear straight from two of the biggest names in football what it was like to play on the world’s greatest stage on one of America’s greatest holidays.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nflplayers/47512/
