More than half of Americans under the age of 40 surveyed in a recent poll (58.4%) would choose a day without food over a night without sleep. But they might want to hang onto their hamburgers. It seems they aren’t getting enough shut eye, anyway. This is interesting food for thought that led the Sleep Inn® hotel brand to dig deeper into the state of American sleep. The findings were eye-opening. And now the brand that prides itself on better dreams and relaxing rest is asking Americans around the country to take a stand for more sleep and join the “Let’s Sleep Inn” Movement.
“We are launching the “Let’s Sleep Inn” Movement because the Sleep Inn hotel brand recognizes the vital importance of a good night’s rest - for health, happiness and even, perhaps, the American economy. The word ‘Sleep’ is not only in the name of our Sleep Inn hotels, it’s in our brand DNA,” said Anne Smith, vice president of brand strategy for Choice Hotels. “We wanted to learn more about how and when Americans are sleeping. Our survey not only reveals interesting trends about sleep styles and preferences, but also just how much people would be willing to give up or trade for more quality rest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7267151-sleep-inn-movement/
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
As the global relocation landscape continues to change, leading multinational companies are navigating through it with new approaches that help them get their preferred employees to take global transfers while controlling costs. For the seventh time since 2002, Cartus Corporation has released its Trends in Global Relocation: Global Mobility Policy and Practices survey report, which outlines the challenges companies are facing, the solutions they are employing and where they are sending their transferring employees. Sponsored by the National Foreign Trade Council (NFTC), the study elicited responses from 176 mobility managers – representing nearly 10 million employees, globally – on dozens of topics. Below are just three of multiple key findings that can be found by reading the full report.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988051-cartus-global-relocation-trends-survey-2016/
Exhibitors from all over the world are preparing for The 12th China International Consumer Goods Fair (CICGF), which will be held in the renowned port city of Ningbo, Zhejiang province in southeast China from 8 to 11 June 2013.
What exhibitors value is not only the opportunities CICGF will provide on site but also the unique advantages Ningbo has, advantages which will help them enter the immense Chinese market and seek out opportunities that this vast marketplace has to offer. With the show’s brand new model of “Marketplace + Exhibition,” CICGF has become the bridgehead for consumer goods from all over the world to enter the Chinese market.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61732-cicgf-bridgehead-for-consumer-goods-chinese-market
The annual ASEAN Tourism Forum or ATF started off today in Vientiane, Laos. From January 21st to 24th, the travel trade-only exhibition and business meetings platform is bringing over 2,000 delegates from around the world, comprising of heads of National Tourist Organisations, Tourism Ministers, suppliers from across ASEAN, International Buyers, Media and other tourism professionals to discuss about tourism matters of the region.
