The largest-ever morbi-mortality study of treatments for chronic heart failure has shown that adding the specific heart rate lowering agent Procoralan® (ivabradine) to standard therapy significantly reduces the risk of death and hospitalisation for heart failure.1 Results from this new study, SHIFT (Systolic Heart Failure Treatment with the If Inhibitor Ivabradine Trial), were presented today at the European Society of Cardiology1 in Stockholm and published in The Lancet.2
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shift/44195/
There was a festive feel to December’s Meet the Media, as public relations and communications professionals gathered at Wax Chandlers Hall in the heart of the City to hear Oliver Ralph, UK Companies Editor of the FT, give an insight into the structure, daily activities and relevant contacts at the FT globally. There was also invaluable advice on best practice in regards to your story reaching the paper and its electronic counterparts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53744-prnewswire
Global news distributor, PR Newswire, held its latest Meet the Media event with special guests from social news and entertainment giant BuzzFeed.
Ailbhe Malone, Head of Life and Ryan Broderick, Deputy Global News Director, gave the audience an insight into how BuzzFeed UK selects content, the best way to pitch stories and how to build better relationships with journalists. Alongside their tips for PR and communications professionals, they also gave examples of the features that they have worked on and the types of story that catch their attention.
Held at Two Temple Place, a neo-Gothic mansion set in the heart of London, attendees were also invited to ask Ailbhe and Ryan questions in a lively Q&A session, followed by food, drinks and networking with other guests.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7890151-pr-newswire-meet-the-media-buzzfeed-uk/
Today, the Pop-Tarts® brand sprinkled fun and excitement throughout the streets of Pittsburgh with the delivery of 1 million toaster pastries to Pop-Tarts™ Pop It Forward™ Contest winner Tyler Kozar at The Art Institute of Pittsburgh. Students and faculty gathered to help unload the Pop-Tarts™ branded 18-wheeler truck that carried the supplies through the heart of the city.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pop-tart/48617/
With gout incidence on the rise, an increasing number of medical professionals, across multiple fields of practice, will continue to be exposed to patients who suffer from gout and are seeking an accurate diagnosis and treatment. However, despite the availability of the “Guidelines for the Management of Gout” by the American College of Rheumatology (ACR), there are many inconsistencies in how gout is diagnosed, treated and discussed by medical professionals. Conflicting messages and treatment recommendations can contribute to confusion, and even lack of compliance, on behalf of the patient – particularly when gout is connected with comorbid conditions, such as kidney disease, heart disease or diabetes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7362551-gout-uric-acid-education-society-guaes-roundtable-consensus-paper/
The Pillsbury® Bake-Off® Contest is back with a new twist and we are calling all home cooks nationwide to fire up their ovens and imagine the possibilities with Pillsbury. In partnership with Food Network and The Pioneer Woman, Ree Drummond, Pillsbury is celebrating family memories made at home, by seeking out your family’s favorite recipes and the inspiration and stories behind them.
As an evolution of the beloved Pillsbury Bake-Off Contest, this year home cooks are asked to share how they use Pillsbury in a family favorite recipe and to also share the story behind their recipe. Do you have a twist on a recipe passed down from a relative? Is there a special family tradition that surrounds the recipe? Judges will consider both the recipe and the story behind the recipe in their judging. Contestants may submit their original recipe using Pillsbury® refrigerated dough along with the inspiration behind it for any of the following categories: Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart, and No-Fuss Desserts at BakeOff.com.
To view the multimedia release go to:
http://www.multivu.com/players/English/8173751-pillsbury-food-network-bake-off-contest/
Lucky Charms® cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years. For generations, Lucky Charms cereal has been delighting kids at heart with frosted toasted oats and delicious marshmallow charms, along with the mischief and whimsy of the iconic Lucky the leprechaun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65159-general-mills-lucky-charms-celebrates-50-years-of-magically-delicious
Boston Scientific Corporation (NYSE: BSX) introduces its CardioTeach™ iPad® app, an industry-first, free educational resource to help healthcare professionals better educate patients and caregivers about therapy options related to cardiovascular and peripheral diseases, specifically atrial and ventricular arrhythmias, coronary artery disease, heart failure, heart rhythm disorders and peripheral vascular disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/43509-boston-scientific-cardioteach-ipad-app
On Monday 14 January as part of the Qatar Tour, the Paris Saint-Germain players participated in numerous activities organised by the club’s and its Qatari partners.
The Qatar National Tourism Council (QNTC) took Neymar Jr., Gianluigi Buffon, Angel Di Maria and Thiago Silva on a trip to the heart of the desert to film an advertisement on athletes’ performance, intensity and perseverance.
Alphonse Aréola, Thilo Kehrer, Presnel Kimpembe, Thomas Meunier and Christopher Nkunku, were among the first passengers to ride the soon-to-open metro line to Al Wakrah Stadium, and enjoyed an exclusive tour of the arena currently under construction for the 2022 FIFA World Cup.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8481251-paris-saint-germain-football-qatar-tour/
