As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
Flooding is the nation’s costliest and deadliest natural disaster with hurricane flooding topping the list. On October 29, 2012, Superstorm Sandy caused 72 U.S. deaths and $60 billion in damage, including more than $6.7 billion in flood insurance claims. As the most active part of hurricane season begins and the threat of flooding increases, the National Hurricane Center and Federal Alliance for Safe Homes (FLASH)® offer these five steps to take before floods strike.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62832-national-hurricane-center-and-flash-flood-preparedness-hurricane-season
Last winter was one of the harshest, hitting millions of Americans with spikes in their winter utility bills. Unfortunately, here we are, one year later, facing yet another polar vortex. Meteorologists predict some of the coldest blasts of frigid temperatures over the next several days, which has energy experts worried about the impact on consumers’ utility bills, as well as on the reliability of the electric grid we all depend on.
As Polar Vortex 2015 moves across the country, consumers could face spikes in electricity bills, with seniors on fixed incomes and lower income Americans hit the hardest. According to a recent survey, high energy prices already have forced more than 40 percent of low-income seniors to go without needed medical or dental care, and even to skip meals or shut off the heat on cold days.
It may seem odd to be predicting another energy price spike since oil, natural gas and coal prices have all fallen recently. But it’s not the market that will be driving prices higher. It’s politics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Planetary Resources, Inc., the asteroid mining company, announced today that it has secured US$21.1 million in Series A funding. The capital will be used to deploy and operate Ceres, an advanced Earth observation business that features the first commercial infrared and hyperspectral sensor platform to better understand and manage humanity’s natural resources. The funding was led by Bryan Johnson and the OS FUND; and joined by Idea Bulb Ventures; Tencant; Vast Ventures; Grishin Robotics; Conversion Capital; The Seraph Group; Space Angels Network, a syndication of investors from Angel.co; and Larry Page. Earth observation will be another aspect of Planetary Resources’ operations in addition to prospecting and mining asteroids.
Conceived from the company’s vision for the exploration and utilization of asteroid resources, Ceres will leverage Planetary Resources’ Arkyd spacecraft to deliver affordable, on-demand Earth intelligence of our natural resources on any spot on the planet. While typical satellite imagery provides only a picture, Ceres will provide actionable data with higher spectral resolutions – going beyond what the human eye can see – by measuring thermographic properties and detecting the composition of materials on Earth’s surface. The midwave-infrared sensor is the first ever commercial capability from space to offer thermographic mapping and night-imaging, and the hyperspectral sensor includes an unprecedented 40 color bands in the visible to near-infrared spectrum.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847251-planetary-resources-ceres/
Up to 40% of businesses affected by a natural or man-made disaster never reopen, according to the Insurance Information Institute. In a nationwide effort to raise the business community’s awareness about how to prepare their businesses and employees in the event of an emergency, the Advertising Council, in partnership with the Federal Emergency Management Agency (FEMA) and the American Red Cross, announced today the launch of new public service advertisements (PSAs) on behalf of Ready Business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50292/
This year marks the 10th anniversary of the “Big Four” of 2004, when, for the first time in recorded history, four hurricanes struck the Florida coast in one year. Charley, Frances, Ivan, and Jeanne caused an estimated $45 billion in damage, the costliest U.S. Atlantic hurricane season on record at that time.
Flooding is the Nation’s costliest and deadliest natural disaster, affecting every state in the United States. According to the National Hurricane Center (NHC), storm surge poses the greatest threat to life and property along U.S. coasts.
Dr. Rick Knabb, director of the NHC, stated, “Hurricanes and flooding can pose serious risks to your family and property. By making a plan and taking preventive actions, you can get ahead of the storm and protect what matters to you.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7249151-national-hurricane-center-flash-flood-preparedness-2014-hurricane-season/
In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo/
http://www.debbiewilliamsassociates.co.uk/overcome_fear_of_childbirth.htm A happy birth is possible you can Elimiate you fears of childbirth with Hypnosis and NLP to have a quick easy natural birth with no pain resulting in a healthy happy child. Happy birth should be the natural way, just like any other mammal in nature who has an authentic happy birth where you are connected to the well being of your child within your womb until he or she is ready to pass down the birth canal with an easy transit into the world. When you listen to the overcome fear of childbirth hypnosis recording you practice in mind the ideal happy birth experience you want. The more you practice in mind an easy labour the easier it is for your mind and body to follow your happy birth day dream and make it the reality, resulting in a healthy happy child pain free.
Knoxville Zoo is now Zoo Knoxville, emphasizing its commitment to animals first and foremost. The new brand for East Tennessee’s beloved destination attraction is an expression of its core values: wildly fun on the outside, serious about animals on the inside. The launch of the zoo’s new brand is the culmination of extensive market research and reflects the nonprofit organization’s focus on delivering dynamic guest experiences while inspiring action for wildlife and wild places.
“We deliver an unforgettable guest experience. We’re wildly fun,” said Lisa New, president and CEO. “Zoo visitors love connecting with magnificent animals in natural habitats and enjoying facilitated fun. It’s about making lifetime memories with your kids.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7754151-knoxville-zoo-rebranding/
All natural disasters, including the recent hurricanes, are a reminder how swiftly emergencies and disasters can happen. To address the fact that less than 50 percent of households have developed an emergency plan and discussed it with their families, FEMA and the Ad Council are working to inform and encourage all Americans to plan ahead for disasters. FEMA and the Ad Council are announcing the release of new public service announcements (PSAs) as part of the Ready Campaign to conclude National Preparedness Month. The PSAs, “Disasters Don’t Plan Ahead. You Can.” encourage families to take time to talk about their emergency plans – what to do, where to go for an evacuation or shelter-in-place, and how to get in contact in the event that you are separated in a disaster or emergency.
“Preparedness is a shared responsibility. It’s important to be aware of your local hazards,” said FEMA Acting Deputy Administrator for Protection and National Preparedness Katie Fox. “The first step to preparing for a disaster doesn’t cost anything – talk to your family and make a plan for evacuation, shelter and communication. Discuss what you will need. You can also take training or a CPR course to help yourself and others.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8170051-ad-council-fema-ready-gov-national-preparedness-month-disaster-plan/
Sir Richard Branson, Archbishop Desmond Tutu, John Paul DeJoria, Founder of Paul Mitchell, bestselling authors and speakers Jack Canfield, Gregg Braden and Barbara Marx Hubbard; three-time Nobel nominated Dr. Scilla Elworthy; philanthropist James Caan; former financial fund manager Alison Pothier; drug-addicted armed robber-turned-social entrepreneur Brett Moran; 12-year-old natural food advocate Birke Baehr and Harry Massey, Health technology inventor. What do all these visionaries have in common?
To view Multimedia News Release, go to http://www.multivu.com/mnr/58713-branson-choice-point-new-movie
