At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
People can now run on Dunkin’ more quickly and conveniently than ever before, as Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today launched its first-ever mobile application for payment and gifting for iPhone, iPod touch and Android smartphones. With the new Dunkin’ App, paying for food, beverages, and merchandise at Dunkin’ Donuts restaurants throughout the U.S. is as simple and speedy as scanning your smartphone using a mobile Dunkin’ Donuts Card in-store or at the drive-thru. Additionally, with the App’s mGift feature, Dunkin’ Donuts becomes the first national coffee retailer to enable people to send virtual gift cards three ways – text, email, and Facebook Connect.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57665-dunkin-donuts-mobile-app-payment-gifting-iphone-ipod-touch-android
Today, Walmart’s VUDU service joins Disney Movies Anywhere (DMA) as a participating retailer, further enhancing U.S. consumers’ ability to manage and enjoy their digital collections of Disney, Pixar, and Marvel movies at home and on the go.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7376631-disney-movies-anywhere/
Destination XL Group, Inc. (NASDAQ: DXLG), the leading retailer of men’s XL apparel and accessories, launched a new national advertising campaign designed to draw attention to the many challenges men who wear XL sizes face when shopping for clothes and position Destination XL (DXL) as the one-stop-shopping solution for the style needs of this underserved consumer.
The TV and radio spots, titled “No Man’s Land”, use humor to underscore the shared and relatable shopping frustrations bigger guys face, and remind them that Destination XL is committed to addressing their fashion needs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61481-destination-xl-national-ad-campaign-to-support-major-retail-expansion
TOURNEAU, the world's leading retailer of luxury timepieces for more than a century, will spring time forward this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, March 9. At TOURNEAU, the arduous task of updating the extensive watch inventory at more than 30 stores nationwide, will begin Friday morning when close to 1,000 TOURNEAU watch professionals will change more than 100,000 timepieces from the 100 brands carried throughout the retailer.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65798-tourneau-watch-retailer-springs-forward-for-daylight-savings-time
ZhuZhu Pets™, Sing-a-ma-jigs™ and Squinkies™ …the most talked-about toy hits from recent holidays, all successfully combined affordability (under $10), collectability, immediate fun and the intangible of combining classic play with subtle new technology. Industry experts agree FyrFlyz™ (#FyrFlyz) from i-Star Entertainment have all the ingredients to be among 2011’s top selling toys. This new spinning toy on a string performs amazing light shows and is flying off retailer shelves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51761-fyrflyz-affordable-collectible-kids-light-show-toy
With a rich history of working with Indian artisans and their traditional techniques to create unique and authentic products, Cost Plus World Market (worldmarket.com) is excited to announce the launch of its spring collection, Voyage Les Indiennes, a celebration of India’s craftsmanship. When World Market first began importing goods from around the world in the 1950s, the specialty retailer’s buyers traveled to India to introduce U.S. customers to beautiful handcrafted products including rugs, carved decorative pieces and ceramics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54940-cost-plus-world-market-introduces-spring-voyage-les-indiennes-collection
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to launch Made in Maine, USA – a limited-edition collection blending quality American craftsmanship with timeless designs.
“Creating a shoe that will last a lifetime is an exceedingly personal, painstakingly accurate process from start to finish and is the very definition of American craftsmanship. This quality has allowed Cole Haan to build a legacy that lives on today,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923751-cole-haan-made-in-maine-usa/
Cole Haan, the innovative American lifestyle brand and retailer, releases ZERØGRAND with Stitchlite™ Wool — the newest style transforming the familiar to extraordinary this Fall.
Cole Haan continues to push boundaries with ZERØGRAND with Stitchlite™ Wool, the next iteration of ZERØGRAND footwear for men and women. Like a sweater for your feet, the ZERØGRAND with Stitchlite™ Wool was designed to keep feet dry and warm throughout the colder months, making it the ultimate thermal, breathable and flexible shoe that will last all season long.
To view the multimedia release go to:
https://www.multivu.com/players/English/8404351-cole-haan-housespecial-zerogrand-stitchlite-wool/
Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is delighted to announce its Fall 2017 Extraordinary Women, Extraordinary Stories campaign featuring fashion icons Christy Turlington Burns and Karlie Kloss, lensed by acclaimed photographer Cass Bird. The campaign is a culmination of an all-women cast and crew.
Showcasing these extraordinary women and laced with the narrative of the unique relationship between Burns and Kloss, the campaign features strikingly intimate candid video vignettes and editorial photographs, as well as classically cool styling by Karla Welch. Extraordinary Women, Extraordinary Stories explores the meaningful relationship between Christy and Karlie, bound by a shared desire for purposeful change. Each has been inspired to channel the success of their modeling careers to work toward positively impacting women’s lives through their respective initiatives: Kode with Klossy, empowering young women and girls to learn to code as well as become leaders in tech and, Every Mother Counts, providing support to mothers around the world with access to essential maternity care.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166651-cole-haan-fall-2017-extraordinary-women-extraordinary-stories/
Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce their partnership with three extraordinary stylists – Karla Welch, Simone Harouche, and Erin Walsh – to collaborate on a one-of-a-kind limited-edition collection for Fall 2018.
These three renowned stylists brought a unique and specialized purview to six iconic Cole Haan silhouettes, through which a final collection of 16 stunning designs were created. Karla Welch, applied her design aesthetic which blends modern minimalism, structured sophistication and effortless cool in the customization and design of each silhouette to create a chic capsule featuring the Vesta pump - a favorite style that transitions seamlessly from day to night. Erin Walsh, known for bringing an elegant editor’s eye to every look, used the Vesta pump as a foundation to integrate the whimsical style she’s famous for. Finally, Simone Harouche, a stylist who has been credited with creating some of pop culture’s most iconic looks, worked with Cole Haan to re-imagine the GrandExpløre All-Terrain Hiker.
To view the multimedia release go to:
https://www.multivu.com/players/English/8393051-cole-haan-fall-2018-collaboration-celebrity-stylists/
Hair2wear recently announced that Sally Beauty, the world’s largest beauty retailer, will be expanding its partnership with the Hair2wear Christie Brinkley Collection. The retailer will add three more Christie Brinkley styles to its shelves in stores in every state in the U.S., Puerto Rico, and Canada, increasing the total selection from two to five pieces. In addition, Sally Beauty will also carry all five looks on its website at sallybeauty.com/hair2wear.
“I’m absolutely thrilled at the success of our partnership with Sally Beauty so far, and I couldn’t be happier that they’ve decided to expand their offerings to include even more styles,” said Brinkley. “This has been such an incredible opportunity that’s allowed us to expand our reach to more women than ever.”
The new styles include the Fishtail Braid Headband, a headband in an on-trend fishtail pattern made to layer up or wear alone; the Full Sweeping Side Fringe, a clip-in piece that gives you all the flirty fun of bangs without the commitment; and the Natural Tone Hair Wrap, a casual yet elegant way to dress up an updo without looking overly formal. Each style is available in a wide variety of shades, ranging from Light Blonde to Almost Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7768751-hair2wear-sally-beauty-expands/
