In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
To commemorate the 25th anniversary of the Northwestern Mutual Foundation, the company announced today a first-of-its-kind art exhibit open to the public. Through the power of visual arts, Giving Gallery: Community in Process will highlight the collective impact of the Northwestern Mutual Foundation and its nonprofit partners in the greater Milwaukee community and beyond.
For the past 25 years, the Northwestern Mutual Foundation has driven its communities forward by investing in the people who stand up, tune in and engage every day to ensure that everyone has a chance at a brighter future.
“This year, we’re commemorating the 25th anniversary of the Northwestern Mutual Foundation, which has improved the lives of children and families in our hometown of Milwaukee and across the country,” said John Schlifske, chairman and CEO, Northwestern Mutual. “We are bringing 25 years worth of stories to life through art, highlighting our commitment to the communities we serve and celebrating the work we’ve done in partnership with outstanding nonprofits.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7991457-northwestern-mutual-giving-gallery/
The U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) today released a new multimedia platform illustrating the importance of intellectual property (IP) in job creation and expanding economic growth. The Innovation Lifecycle captures more than 30 voices from America’s most innovative and creative sectors—illustrating the challenges, dedication, and skilled individuals behind the process of bringing an idea to the market. Viewers will be asked to chart their own course through The Innovation Lifecycle, with options to view informative facts, videos of various sectors and stages, join the conversation on social media channels, and engage with key stakeholders.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52335-u-s-chamber-of-commerce-launches-the-innovation-lifecycle
https://brodmin.com/case-studies/gig-economy-case-study/
The gig economy represents a free market system in which organizations and independent workers engage in short-term work arrangements.
That is the general definition of this topic.
But how much do we know about the gig economy and why is it becoming so increasingly popular in the past few years?
We have conducted a study to examine all aspects of the gig economy to shed new light on this topic and give guidance to all professionals looking to explore freelancing.
Philips, the makers of Sonicare power toothbrushes and Zoom whitening, announced today the launch of a new educational campaign called Get It Right!, which encourages people to engage a dental professional in the teeth whitening process to ensure a healthy smile worthy of a great first impression. Smiling is an instinct that starts as early as one month of age and as we grow it becomes one of our most important social assets. “Smiling affects not only how someone feels, but also how others perceive that person,” said psychologist, executive coach and author Ann Demarais, Ph.D. “In fact, research suggests there are a number of benefits to smiling – from a mood enhancer to being more socially appealing.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52322-philips-get-it-right-educational-campaign-teeth-whitening
U-Haul, the industry leader in do-it-yourself moving and self-storage, has teamed with a beloved Motor City charity to help previously homeless families transition from shelters into clean, dignified and welcoming homes. Humble Design Fueled by U-Haul, as it is now termed, was born seven years ago out of the idea that decent families emerging from homelessness in Metro Detroit deserve to come home to basic necessities like tables to eat at, sofas to sit on and beds to sleep in each night. Co-founder Treger Strasberg’s organization has assisted more than 660 families so far. With the support of U-Haul, that number will swell exponentially while expanding this noble pursuit to additional cities.
“The expertise, resources, national reach and community commitment of U-Haul make it a tremendous partner for Humble Design to take our mission nationwide to alleviate homelessness,” Strasberg said. “Working together, U-Haul and Humble Design will engage communities to serve families in need by turning houses into homes across the country.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7907151-u-haul-humble-design-partners/
NALCAB—National Association for Latino Community Asset Builders, today launched a National Fair Housing Media Campaign, to engage and inform African American, Latino, Asian Pacific Islanders and other communities about discriminatory housing practices, their rights under the federal Fair Housing Act, and HUD resources. This cutting-edge media campaign will engage people through a comprehensive national media effort as well as grassroots outreach.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63685-nalcab-launches-campaign-against-housing-discrimination
Epson, the number-one selling projector brand worldwide, today announced LightScene™ – a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously illuminate and project dynamic content on virtually any surface or material to engage audiences and provide an immersive experience for commercial signage applications in markets such as retail, hospitality, showrooms and museums. LightScene and other Epson laser projectors will be on display at Digital Signage Expo (DSE) 2018 in Las Vegas from March 28-29 at the Epson booth, #2336.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820757-epson-lightscene-laser-projection-digital-art-design-signage/
The Yankee Group reports that companies that incorporate rich media into their communications see increased interaction with their content, stronger competitive positioning, higher-quality leads and greater customer loyalty. This is supported by our recent multimedia survey which revealed that press releases with multimedia content were viewed on average 77% more than text only releases.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49792-PRNewswire-Visual-PR/
The fight against youth tobacco use was accelerated today by Surgeon General Dr. Regina Benjamin, with the release of the Surgeon General’s Report, Preventing Tobacco Use Among Youth and Young Adults. This report details the scope, health consequences and influences that lead to youth tobacco use and proven strategies that prevent its use.
In addition, the Centers for Disease Control and Prevention’s Office on Smoking and Health will launch the Surgeon General’s Video Challenge to engage youth and young adults in developing original videos that feature one or more of the report’s findings. More information can be found at www.Challenge.gov.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54916-surgeon-general-releases-new-report-on-teen-smoking-tobacco-prevention
Over the past year Americans became acutely aware of the impact of oil spills on wildlife. For more than 30 years, Procter & Gamble’s Dawn brand has been dedicated to helping save oiled birds and marine wildlife from both natural and man-made disasters. Today, Dawn expands its three-decade commitment to helping rescue wildlife with the launch of its Junior Wildlife Champions education and activity program, asking teachers and parents to help Dawn engage one million elementary school-aged children between now and the beginning of the 2011-12 school year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dawn-saves-wildlife/49024/
As part of an ongoing effort to help inspire high school students who do not think that college is in their future, the College Board today announced the launch of YouCanGo!, an interactive web experience designed specifically to engage those students for whom college seems out of reach. YouCanGo! offers a variety of simple and interactive tools that aim to inspire students to think of college as an option that is available to them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52249-college-board-launches-youcango-resource-for-students-considering-college
