In just five hours overnight on October 18, Times Square was transformed from a concrete jungle into a woodland paradise by LightStream, the national online lending division of SunTrust Bank. Nearly 200 live trees, shrubs and plants -- oak, maple, and purple plum trees, as well as rhododendron, mountain laurels and more – provided a magical setting for thousands of visitors to enjoy and have their photo taken and shared on a Times Square billboard. The Forest of Dreams event kicked off LightStream’s effort to plant 10,000 trees in October, one for each person who participated in Times Square or who signs up at LightStreamForests.com before November 1.
The Forest of Dreams will benefit wilderness areas and green spaces across the U.S., including areas decimated by wildfires and hurricanes in Houston, Miami and California.
To view the multimedia release go to:
https://www.multivu.com/players/English/7740051-lightstream-forest-of-dreams/
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
Most people who live in our communities have little or no understanding of the important role that professional city, town, and county managers make in the quality of their lives. To address this issue, Life, Well Run, a national campaign to raise awareness of and appreciation for the role professional local government managers play in leading effective, efficient, and ethical local governments and the value they bring to building great communities has been launched by ICMA, the International City/County Management Association.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62783-icma-life-well-run
The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
Spring not only brings warmer temperatures and sunnier days, but also a sense of renewal. For some, wedding bells will soon ring and tax refunds will finance new cars. When making such important life decisions, the National Association of Insurance Commissioners (NAIC) cautions consumers to take the time now, before a major purchase or life change, to fully protect themselves from the unexpected. The NAIC developed Get Ready resources to help consumers do just that.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7163151-naic-get-ready-resource-kits-help-get-smart-about-insurance
A rainbow of gorgeous images presents life in vibrant, energizing color. Find out more at http://shop.nationalgeographic.com/ngs/product/photography/photography-books/life-in-color---mini-edition
Non-Fiction
LG Electronics USA today announced that 17-year-old Austin Wierschke from Rhinelander, WI won the sixth annual LG U.S. National Texting Championship for the second time in a row. The first LG U.S. National Texting Championship winner to claim the crown two consecutive years, Wierschke received a prize of $50,000 for his speedy thumbs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57374-lg-6th-annual-lg-u-s-national-texting-championship
LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51740/
Jay Wright, head coach of the Villanova University men's basketball team, and Jamie Dixon, University of Pittsburgh head coach, traded in their playbooks for aprons today at the LG Coaches' Cook-off™ during NCAA® Final Four® weekend. LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated $5,000 in the participating coaches' names to Coaches vs. Cancer, a program that unites the American Cancer Society and the National Association of Basketball Coaches in the fight against cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/49014/
According to a national online survey released today by the Ad Council, only a third of parents in the United States are very concerned that lead poses a health risk to their children. However, lead poisoning affects more than one million children in the United States. If not detected early, children with high levels of lead in their bodies can suffer from damage to the brain and nervous system, behavior and learning problems (such as hyperactivity), slowed growth, hearing problems and aggressive behavior.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43516/
Dickey’s Barbecue Restaurants, Inc. is vigorously preparing for Thanksgiving, so you don’t have to. Last year, according to the National Restaurant Association, over 33 million Americans relied on restaurants for at least a part of their Thanksgiving meal. Dickey’s sold 400,000 pounds of holiday turkeys and hams nationwide in 2014 and that number is projected to increase by more than 20% this year.
With the recent bird flu outbreak, many Americans have supply concerns when it comes to their holiday turkey. Some chains have even pulled turkey from their menus nationwide due to the shortage leading to increased costs. The national barbecue chain worked to secure its holiday supply early, prior to the shortage, which is just another way Dickey’s prepares for the holiday season so you don’t have to. Guests can rely on Dickey’s Barbecue Pit to provide holiday meats and complete feasts for an affordable and delicious holiday celebration.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434753-dickey-s-barbecue-pit-thanksgiving/
Felicity Huffman, star of ABC's Desperate Housewives, has been named 2010 ambassador for Lee National Denim Day, one of the country's largest single-day fundraisers for breast cancer, benefiting the Women's Cancer Programs of the Entertainment Industry Foundation (EIF).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/denimday/44113/
