Last night, the JW Marriott luxury brand celebrated the newly opened landmark hotel in the Middle East and second Marquis worldwide – the JW Marriott Marquis Dubai. Featuring an exclusive performance by British singer / songwriter and recording star, Leona Lewis, the “World’s Tallest Hotel” hosted more than 1,200 VIP guests, including international design icon Donna Karan, local singing sensation Salha and the Million Dollar Band, and Dubai television personality DJ Bliss.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54182-jw-marriott-marquis-dubai-opening-night-spotlights-world-s-tallest-hotel
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers.
The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz
More than half of Americans under the age of 40 surveyed in a recent poll (58.4%) would choose a day without food over a night without sleep. But they might want to hang onto their hamburgers. It seems they aren’t getting enough shut eye, anyway. This is interesting food for thought that led the Sleep Inn® hotel brand to dig deeper into the state of American sleep. The findings were eye-opening. And now the brand that prides itself on better dreams and relaxing rest is asking Americans around the country to take a stand for more sleep and join the “Let’s Sleep Inn” Movement.
“We are launching the “Let’s Sleep Inn” Movement because the Sleep Inn hotel brand recognizes the vital importance of a good night’s rest - for health, happiness and even, perhaps, the American economy. The word ‘Sleep’ is not only in the name of our Sleep Inn hotels, it’s in our brand DNA,” said Anne Smith, vice president of brand strategy for Choice Hotels. “We wanted to learn more about how and when Americans are sleeping. Our survey not only reveals interesting trends about sleep styles and preferences, but also just how much people would be willing to give up or trade for more quality rest.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7267151-sleep-inn-movement/
For the hundreds of thousands who will be looking to get healthy in 2018, they need look no further than Commitment Day, a national 5K event that happens across the U.S. on January 1. Registration for this sixth annual fun run and walk is now open at www.CommitmentDay.com. Life Time®, the nation’s only Healthy Way of Life brand, started Commitment Day in 2012 as a national movement to inspire and encourage positive change in the New Year. Since then, hundreds of thousands have participated in making a commitment to better their health, communities and selves.
The Commitment Day Movement will continue throughout the month of January at Life Time destinations nationwide with a variety of fun, healthy and educational activities to keep people of ages motivated, engaged and driven for positive change.
To view the multimedia release go to:
https://www.multivu.com/players/English/8200651-commitment-day-5k-life-time-healthy-way/
The Sandals Foundation, the philanthropic arm of Sandals Resorts International (SRI), and Wade’s World Foundation, NBA Champion Dwyane Wade’s charitable organization, today officially opened donations to raise funds for Game Changer, an integrated sports program to benefit youth in underserved communities in South Florida and the Caribbean. Financial contributions can now be made through the Sandals Foundation’s website, as well as a new, text-to-donate campaign which was recently announced during Dwyane Wade’s 6th Annual Brand Wade Summit at Beaches Turks & Caicos Resort Villages & Spa, and allows donors to ‘change the game’ by texting GAME to 41444.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7324551-sandals-foundation-dwyane-wade-launch-game-changer-sports-youth-program/
John Varvatos, the master of modern rock ‘n’ roll style, together with fragrance partner Elizabeth Arden, is proud to introduce the premiere fragrance for John Varvatos STAR USA, an extension of the younger, edgier John Varvatos STAR USA Collection – a total lifestyle brand with a preppy meets rock aesthetic that gives rise to funked-up classics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52413-john-varvatos-usa-elizabeth-arden-premiere-fragrance
On November 17th, catch John Mayer on Fuse live from the landmarked Beacon Theatre in New York City. Be the first to see world premiere performances from his brand new album \
For the third consecutive season, John Frieda® Hair Care worked with lead stylist Odile collaborated with Rodarte creators Laura and Kate Mulleavy to develop a look that complemented the designers’ Fall/Winter 2014 collection—lauded by some critics as the brand’s most successful presentation to date—which was a nod to the carefree hair of the their youth. Because the hair was styled in long, messy waves, Odile utilized John Frieda® Hair Care products that would keep hair healthy while also maintaining texture, understanding that the style could veer to damaged and scraggly without the right stylers. The result: ephemeral and nostalgic creating a beautiful glow.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65957-john-frieda-hair-care-rodarte-fall-winter-2014
IcedTime presents this brand new Joe Rodeo Classic model which combines the famous style of the original Classic with today's innovative design. Presenting the Joe Rodeo Classic Innovation!
Head & Shoulders®, official shampoo of Major League Baseball, today announced Minnesota Twins All-Star catcher, Joe Mauer, is the newest member to join the brand’s ambassador team, which includes Associated Press Defensive Player of the Year, Troy Polamalu.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/48664/
