When Georges Favre-Jacot started his watchmaking company in 1865, he was already convinced that emotion arises from a combination of daring and authenticity. Later, to suggest that his brand offered the ultimate in expertise and high standards, he renamed the company after the highest point in the sky: Zenith.
As an integral part of a brand’s heritage, values enable the brand to construct a “moral framework,” a guideline that underlies all of its external and internal discourse. Zenith’s values have always clearly shown through in its decisions, actions, and collections.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60648-zenith-watchmaking-daring-vistas
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61623-yankee-candle-man-candles-ii-collection
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
Exhibitors from all over the world are preparing for The 12th China International Consumer Goods Fair (CICGF), which will be held in the renowned port city of Ningbo, Zhejiang province in southeast China from 8 to 11 June 2013.
What exhibitors value is not only the opportunities CICGF will provide on site but also the unique advantages Ningbo has, advantages which will help them enter the immense Chinese market and seek out opportunities that this vast marketplace has to offer. With the show’s brand new model of “Marketplace + Exhibition,” CICGF has become the bridgehead for consumer goods from all over the world to enter the Chinese market.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61732-cicgf-bridgehead-for-consumer-goods-chinese-market
Gavin offers a unique approach to the formation of brand language, product advertising, print illustrations and web solutions. If you have a suitable project in mind get in touch today.
BACARDÍ®, the world’s best-selling and most awarded rum, was enjoyed last night at the BACARDÍ Rebels event hosted by Rolling Stone and sponsored by BACARDÍ rum. BACARDÍ rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to celebrate the courageous spirits of the brand’s founders.
DJ Cassidy was on site, spinning throughout the night, while celebrity guest presenters and consumers enjoyed exclusive, legendary BACARDl cocktails.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61672-bacardi-rebels-event-rolling-stone-cuban-independence-day-concert
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On April 10th, 2013, Cambridge University and Chateau Haut-Brion celebrated the 350th anniversary of Samuel Pepys’ famous diary entry which cemented the First Growth’s reputation as one of, if not the, First Luxury Brand in the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60674-chateau-haut-brion-domaine-clarence-dillon
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Branding is very important. What are you doing to brand yourself? In this video we take an idea and turn into a gorgeous DJ Logo. If you need DJ Drops no problem! Make it a combo THAT RIGHT DJ Drops and and DJ LOGO combo. Male and female DJ Drops are available with or with out FX just message me or add me to facebook http://www.facebook.com/DJemotionremix
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Wayne Dalton, a leading manufacturer of residential garage doors, recently introduced a new series of web videos featuring garage door selection tips to help consumers make the right choice to improve the look and value of their home.
The six videos, now available on Wayne Dalton’s website, assist homeowners with the process of choosing the right brand and garage door by highlighting topics including curb appeal, materials, insulation, style and design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60075-wayne-dalton-web-video-series-tips-on-garage-door-materials-styles-prices
Reflecting the transformative change happening at its properties, the iconic Marriott Hotels, the signature brand of Marriott International, Inc. (NYSE:MAR), today launched a new multi-year global marketing campaign. Called “Travel Brilliantly,” it is a bold move amplifying the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The campaign includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54185-marriott-hotels-new-brand-logo-and-marketing-campaign
