Going on the offensive against one of the most daunting challenges in cancer, The Leukemia & Lymphoma Society (LLS) today announced the launch of a groundbreaking, collaborative clinical trial for acute myeloid leukemia (AML), a deadly disease which has seen few improvements in treatments in more than 40 years.
Beat AML was announced yesterday by Vice President Biden, along with many new, Moonshot inspired initiatives across industry, non-profit and government.
AML is the most lethal of the blood cancers, which together are the third leading cause of cancer deaths in the U.S.; AML is responsible for more than 10,000 deaths each year. Despite advances in treating other blood cancers, the standard of treatment for AML – a combination of toxic chemotherapies – has remained the same for more than 40 years. Overall prognosis remains poor, with a five-year survival rate below 20 percent for patients over age 60.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554854-lls-beat-aml-acute-myeloid-leukemia/
The Ad Council and the Natural Resources Defense Council today launched “Save The Food,” a major national public service campaign to combat food waste from its largest source—consumers, who collectively waste more food than grocery stores, restaurants or farms. The initiative hopes to encourage consumers to reduce the amount of food they trash in their homes, thereby saving the water, energy and money that are lost along with it. Watch the TV ad here.
“As it turns out, we can’t blame the epidemic of food waste on our kids’ aversion to vegetables. We’re all culprits here, tossing out staggering amounts of food in kitchens nationwide,” said NRDC President Rhea Suh. “But with small steps, we can save large amounts of food —and along with it, money and precious natural resources. The more food we save, the more we can share with hungry Americans, the more we can reduce climate pollution, and the more water won’t go to waste.”
In the U.S., 40 percent of all food goes uneaten each year, at a cost of $162 billion annually. Consumers are responsible for 40 percent of this waste—more than any other part of the supply chain. It’s a problem that costs the average family of four roughly $1,500 per year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808251-ad-council-save-the-food/
LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
LG Text Ed was in session this weekend at BlogHer '11, the world's largest conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG Lounge, attendees learned about the LG Text Ed program, a comprehensive educational campaign that addresses teen mobile phone misuse and provides parents with valuable resources so they can teach responsible phone use to their children. Offering a candid opportunity to learn how parents can best tackle potentially dangerous mobile phone behaviors, LG created a unique chance for bloggers to hear from LG Text Ed advisory council members, actress Jane Lynch and best-selling author Rosalind Wiseman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51241/
Entry-level employees are becoming less proficient in the skills most needed to succeed in today’s workplace, according to a recent national survey of human resources (HR) managers responsible for hiring. The survey, sponsored by leading early education provider Primrose Schools®, revealed skills like adaptability, teamwork and problem solving are critical to workplace success. Yet, 70 percent of seasoned HR managers report that entry-level employees are rarely proficient in these skills.
According to the survey, critical thinking, problem solving, teamwork, self-control, adaptability and working memory – collectively referred to by educators as executive function skills – are more highly valued in entry-level candidates than technical abilities, academic background and other factors. And while respondents state that entry-level employees are rarely proficient in these skills, two-thirds say hiring entry-level employees with good executive function skills is a top priority for their company’s long-term success.
To view the multimedia release go to:
https://www.multivu.com/players/English/8014453-primrose-schools-early-childhood-career-success-survey/
Do you have an oil stain in your driveway or parking lot?
Did you know that the environmentally responsible technology is available to actually lift oil out of cement or asphalt and capture it with a special dust. Simply sweep it into a plastic bag. Leave the bag open and let it dry in the sun. The UV light of the sun will work its magic.
When your OilLift Flubber Dust is dry, put it back into the bottle and you’re ready for the next spill
Now you have better cleaning results, without toxic side effects or harming our environment. www.OilLift.net
http://www.oillift.net/product/oil-remover/
http://www.oillift.net/product/flubber-dust/
Havana, the Cuban capital that is celebrating its 500th Anniversary, is getting ready to host once again the XXI Habanos Festival. The biggest international event of the world’s best tobacco, the Habano, will be held from 18 to 22 February. Enthusiasts of this unique product from all corners of the world will participate in a Festival that will see the San Cristóbal de La Habana, Hoyo de Monterrey and Trinidad brands taking centre stage.
Attendees from more than 60 countries are expected will enjoy a comprehensive programme full of activities designed to explore some aspects of the Habanos culture: tours of plantations in Vuelta Abajo*, in the Pinar del Río* region, as well as visits to the factories responsible for producing this year’s biggest launches. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba, Habanos tastings and a wide range of beverages from different corners of the world.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8493751-the-xxi-habanos-festival-kicks-off/
Gundersen Health System’s environmental stewardship program, Envision®, is providing leadership for the healthcare industry and demonstrating that “green” is a healthy, socially responsible and economically beneficial strategy. The La Crosse, Wis.-based health system’s latest renewable energy project is harnessing energy from the wind to create electricity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gundluth/49126
lestinian girl victim: Hamas responsible for war PATV News (Fatah), Dec. 29, 2008 PATV News Report - We were sleeping 7 girls in the room. We were asleep and didn't know what was happening. In the morning all the bricks were on top of my head, And the head of all my sisters. My 4 year old sister next to me was dead. - How many were you? - Seven In the other room were my mother, my father, my younger brother and another sister, who is 13 days old. I say, Hamas is the cause in the first place, of all wars. It's Hamas.
According to the Edelman American Well-Being Study released today by Edelman Wellness 360 in partnership with Edelman Berland, consumers prioritize emotional health over physical, yet 63 percent lack clarity on how to achieve emotional well-being, like relieving stress and increasing self-esteem. While consumers say they need more support to reach both their physical and emotional health goals, the study also revealed that nearly half don’t turn to others for help and 89 percent say they are solely responsible for their well-being. This leaves consumers facing a dilemma: The well-being measures people need the most simply can’t be achieved alone.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7494951-edelman-american-well-being-study/
Astellas Pharma Europe Ltd. today presented The Economist Innovation 2011 award for Bioscience to one of the world’s most influential biomedical engineers, Dr Robert Langer – the man responsible for founding the field of controlled-release drug delivery and tissue engineering.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/astellaspharma/52158/
During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
