As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
The G-Global info-communicative platform hosted an online conference on the 19th March on the theme “Draft Plan for overcoming long-term consequences of the global financial and economic crisis for UN Member States” in preparation for the second World Anti-Crisis Conference to be held in the Kazakhstan capital, Astana, on 21-23 May 2014. Mark Uzan, director of the Renovating Bretton Woods Committee, moderated the online-conference in which international and Kazakhstan experts participated. They reached agreement on a consolidated draft Plan for overcoming long-term consequences of the global financial and economic crisis for UN Member States (Plan) on which the international expert community has been actively working.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7140055-g-global-info-communicative-platform-draft-plan
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Africa and Arab States
Prof. Khalid Mohammed AlGhamdi from Saudi Arabia
Charity Society known as Faal to empower and support vitiligo patients in Saudi Arabia
Vitiligo is a long-term skin condition that causes pale, white patches on the skin due to a lack of melanin. This project aimed to increase awareness via TV broadcasts, schools visits and to provide psychological and social support to patients with vitiligo through training courses and different education programs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Over 200 public relations and communications professionals gathered at the St Pancras Renaissance hotel in central London to hear Doug Wills, Managing Editor of the London Evening Standard give a talk on the recent changes at the paper, its long term plans and insights into the future of the newspaper publishing industry.
The evening event hosted by PR Newswire and CorpComms Magazine brought together two great London icons - The London Evening Standard and the St Pancras Renaissance Hotel (formerly The Midland Grand) a magnificent Gothic building that was opened by Queen Victoria in 1873, left to ruin and now painstakingly restored to stand proudly as one of London’s most stunning architectural offerings.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/48900/
The Procter & Gamble Company (NYSE:PG) today accelerates its commitment to sustainability by unveiling a long-term environmental sustainability vision. As part of P&G’s strategy to grow responsibly, the Company will work towards a long-term environmental sustainability vision.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pg/46415/
On January 12, 2010, a devastating earthquake hit Haiti, killing more than 230,000 people and displacing approximately 1.5 million. Children were orphaned; families were left homeless; and homes, schools and hospitals destroyed. Five years later, SOS Children’s Villages, the world’s largest organization providing care for orphaned and abandoned children, remains unwavering in its ongoing, long-term commitment to the people of Haiti.
“Efforts to rebuild the most affected areas move at a slow place, and the need to support vulnerable children and families remains high. Many of the children and families who survived the earthquake lost everything and experienced severe emotional trauma,” said Lynn Croneberger, CEO of SOS Children’s Villages – USA. “In 2010, we made a strong commitment to support these survivors. Thanks to generous donors and the Government of Haiti, we are able to continue to provide support to Haiti’s most vulnerable.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409351-sos-children-village-milestones/
In response to the devastation wrought by Hurricane Sandy, the Ad Council launched today a new series of television, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59002-ad-council-hurricane-sandy-and-disaster-relief-coalition
Iroko Pharmaceuticals, LLC, a Philadelphia-based pharmaceutical company focused on the development and commercialization of innovative therapeutic products, today announced the opening of its new environmentally friendly corporate headquarters in Philadelphia’s Navy Yard Corporate Center. This milestone is part of the Company’s long-term growth plan as it advances its late-stage pipeline of lower dose submicron non-steroidal anti-inflammatory drugs (NSAIDs) towards commercialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58559-iroko-pharmaceuticals-opens-philadelphia-headquarters-hq
Today, Novo Nordisk announced new phase 3 interim data from its guardianTM2 trial for its recombinant coagulation factor VIII (rFVIII) product NovoEight® (turoctocog alfa), the first new rFVIII molecule in over a decade, which shows that it provides long-term reduction from bleeding in people with haemophilia A when used as a preventative treatment.1 The results were presented at the World Federation of Haemophilia (WFH) World Congress and support findings from other studies within the guardianTM clinical programme that found NovoEight® demonstrated good efficacy in preventing and treating bleeds without inhibitor development in previously treated patients.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/71400529-novoeight-reduction-of-bleeding-haemophilia-a
http://www.youtube.com/watch?v=ddvuMy2Vsng
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