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Promotional Products Work! Week, February 25 through March 1, 2013, sponsored by Promotional Products Association International (PPAI), the world’s largest and oldest international not-for-profit promotional products association founded in 1903, is an industry event dedicated to demonstrating the importance of promotional products as a powerful and effective advertising medium. A new study released by PPAI this week, The Influence of Promotional Products on Consumer Behavior, demonstrates that advertisers and marketers, now more than ever, can look to promotional products to deliver the highest rate of reach, recall and return on investment in the advertising industry, as the most cost-effective way to impact a targeted audience in a tangible, long-lasting and memorable manner.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60314-ppai-celebrates-promotional-products-work-week
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Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor Seamus Mullen, an award-winning chef, cookbook author, and health & wellness expert, kicked off the U.S. campaign of the “Olive Oil World Tour” at the Cervantes Institute, last night.
“We are thrilled to be in New York City for the North American launch of the ‘Olive Oil World Tour’ campaign with Seamus and dignitaries from the Spanish Government,” said Pedro Barato, President of the Spanish Olive Oil Interprofessional. “The ambitious three-year, multi-channel program was created to encourage wellness-minded individuals to be inspired by the pillar of the Mediterranean lifestyle, olive oil, and who better to exemplify a healthy way of living than Chef Seamus Mullen. Seamus recently came out with a new cook book, ‘Real Food Heals: Eat to Feel Younger + Stronger Every Day.’ In it he uses our beloved millenary juice, olive oil, as a key ingredient in many of his recipes.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8365451-olive-oils-america-world-tour/
Tourism Authority of Thailand is hosting 12 contestants of a Vietnamese beauty pageant as part of a new promotional effort to boost visitor arrivals from one of the kingdom’s fastest growing source-markets.
Michael Jackson Memorial Tribute (1958-2009).
Michael Joseph Jackson (August 29, 1958 June 25, 2009) was an American recording artist, entertainer, and businessman. The seventh child of the Jackson family, he debuted on the professional music scene at the age of 11 as a member of The Jackson 5 and began a solo career in 1971 while still a member of the group. Referred to as the "King of Pop" in subsequent years, five of his solo studio albums are among the world's best-selling records: Off the Wall (1979), Thriller (1982), Bad (1987), Dangerous (1991) and HIStory (1995).
In the early 1980s, he became a dominant figure in popular music and the first African-American entertainer to amass a strong crossover following on MTV. The popularity of his music videos airing on MTV, such as "Beat It", "Billie Jean" and Thriller�credited for transforming the music video into an art form and a promotional tool�helped bring the relatively new channel to fame. Videos such as "Black or White" and "Scream" made Jackson an enduring staple on MTV in the 1990s. With stage performances and music videos, Jackson popularized a number of physically complicated dance techniques, such as the robot and the moonwalk. His distinctive musical sound and vocal style influenced many hip hop, pop and contemporary R&B artists.
One of the few artists to have been inducted into the Rock and Roll Hall of Fame twice, his other achievements include multiple Guinness World Records�including one for "Most Successful Entertainer of All Time"�13 Grammy Awards, 13 number one singles in his solo career�more than any other male artist in the Hot 100 era�and the sales of over 750 million albums worldwide. Cited as one of the world's most famous men, Jackson's highly publicized personal life, coupled with his successful career, made him a part of popular culture for almost four decades.
On the morning of June 25, 2009, Jackson reportedly collapsed at a home he was renting in west Los Angeles. Los Angeles Fire Department paramedics responded to a 911 call at 12:21 pm local (Pacific) time and arrived at 12:30 pm. Jackson was reportedly not breathing and CPR was quickly performed. He fell into a coma and died shortly after being rushed to UCLA Medical Center. The cause of death is reported to be cardiac arrest. Jackson was pronounced dead at about 2:26 pm local time.
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor, Seamus Mullen, celebrity chef and wellness expert, kicked off their Miami launch of “The Olive Oil World Tour” at the Delano South Beach on Wednesday, October 3rd. The Olive Oil World Tour is the brand’s three-year marketing campaign urging international travelers and cooking enthusiasts to join the Mediterranean diet and European healthy lifestyle. At the invitation-only soiree, Olive Oils from Spain joined Seamus, Spanish dignitaries and local media to unveil launch details.
“Given the city’s rich cultural diversity and the exciting position it holds as one of the nation's finest culinary headquarters, it was only natural that our next campaign stop would be Miami,” says Teresa Perez, manager of the Interprofessional of Spanish Olive Oil. “In the first half of 2018, Florida has welcomed over 65 million tourists from across the globe. Here in Miami, we are achieving a global impact that extends far beyond the city and the United States. We must not forget that we Spaniards have a very special bond with this wonderful place. "
At TimetoPlayMag.com, we always say, “The hot toy is only hot if it’s hot for your kids.” With thousands of toys on the market, every year, sorting through the selections and negotiating the promotional landscape can be a challenge for any parent or gift-giver.
At Time to Play, we review literally thousands of toys every year, and we try to offer both realistic assessment of the value of the toys and a sense of the kids who would get the most out of them. Not to mention tips on great video games, books and insightful information and commentary on current issues in family life and play.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46684-Hot-Toys-for-the-Holidays/
