ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
SATTE has always been a vital part of the Indian tourism industry and is recognised as the most sought after B2B travel and tourism event in South Asia. This year, SATTE has recorded an overwhelming participation of several Indian and global players, each visiting the event with high expectancy from the event and its offerings. Buyers and sellers continue to flock in, with their enthusiasm and support, fuelling a surge of first-time visitors and exhibitors as well.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64181-SATTE-2014-power-packed-year-for-travel
The Sanford Guide, recognized as the essential reference for infectious disease treatment, announced the release of its first mobile app for the iPhone, iPod touch and iPad. The Sanford Guide App, available on Apple’s App Store for $29.99, contains the comprehensive guidelines and recommendations featured in the well-known pocket-size guides used by health care professionals in treatment decision making for over 40 years.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sanfordguide/50808/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Unilever’s Stacie Bright, a veteran marketing and communications leader, will deliver the keynote presentation about how brands connect with audiences through content marketing. The conference will be held on April 17, 2013 at the Graduate Center of The City University of New York and is produced by Business Development Institute and PR Newswire.
“I am looking forward to the BDI Summit on April 17th, where I will share the unique Dove Men+Care approach to hyper-relevant yet relatable storytelling, and leveraging well-known sports notables to create content that connects with men on a surprisingly personal level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/60902-stacie-bright-unilever-keynote-bdi-pr-newswire-content-marketing-summit
RØDE Microphones is excited to announce ‘RØDE Rocks’ – an international band competition designed to locate and showcase the best in independent, unsigned talent around the world and reward them with an all-expenses-paid recording session in Hollywood with renowned producer Alain Johannes, as well as studio prize packs consisting of microphones and speakers totalling over US$15,000 in value.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55757-rode-microphones-international-band-competition-rode-rocks
Data presented today at the World Diabetes Congress of the International Diabetes Federation (IDF) show that adults with type 2 diabetes achieved improved glycaemic control, significantly lower rates of overall and nocturnal confirmed hypoglycaemia for the full trial period, and a significantly lower rate of severe hypoglycaemia during the maintenance period (defined as week 16 onwards) with Ryzodeg® compared to biphasic insulin aspart 30, both administered twice-daily1.
Ryzodeg® is the first combination of two distinct insulin analogues, Tresiba® (insulin degludec), the once-daily basal insulin with an ultra-long duration of action, and the well-established mealtime insulin NovoRapid® (insulin aspart), in the ratio of 70% and 30%, in one pen for people with type 2 diabetes2-4.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64158-ryzodeg-improved-glycaemic-control
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
Today, legendary rock icon Rod Stewart confirmed his long-rumored return to The Colosseum at Caesars Palace for his first 18 concerts of his two-year Las Vegas residency, kicking off on August 24, 2011. Rod Stewart: The Hits. will be a concert celebration featuring a set list of the rock and R&B favorites which have defined Stewart’s unparalleled five-decade-long career. The spectacular, state-of-the-art production, presented by AEG Live, will be a culmination of Stewart’s seminal hits like “Maggie May,” “You Wear it Well,” “Hot Legs,” “You’re in My Heart,” and “Some Guys Have All the Luck” mixed with a few surprise rarities and sizzling covers. Rod Stewart: The Hits. is being designed to give audiences that intimate, only in Las Vegas concert experience – with no fan more than 120 feet from the magnificent stage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rodstewartaeg/50028/
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
