International treatment guidelines – from the Global Initiative for Chronic Obstructive Lung Disease (GOLD) – have advised that prevention of exacerbations should be a cornerstone of COPD management, placing equal emphasis on the management of future risk as it does on treatment of COPD symptoms.1 This is also confirmed in the latest data on the impact of season on the frequency of COPD exacerbations, showing an almost two-fold increase in the winter months. This is contributing to the increased morbidity seen during the festive season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nycomedtakeda/52782/
A new global survey suggests that home buyers around the world are poised to re-enter the housing market, but property market instability and worries about their personal finances are holding them back.
The International Mortgage Trends Report, commissioned by Genworth Financial and conducted by independent research firm RFI, is a new global survey of current and aspiring homebuyers aimed at gaining local insight into key world markets. More than 9,000 respondents across five continents in eight countries were interviewed. Countries surveyed were: Australia, Canada, India, Ireland, Italy, Mexico, the United Kingdom and the United States.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/genworth/49964/
The Google Science Fair is the premier online global science competition for students. Students ages 13-18 are invited to submit the most interesting, creative projects for a chance to win scholarships, job opportunities, and once in a lifetime opportunities with the world’s foremost leaders in science and technology. Registration ends April 4th, 2011. Visit http://www.google.com/sciencefair for more info.
Global news distributor, PR Newswire, held its latest Meet the Media event with special guests from social news and entertainment giant BuzzFeed.
Ailbhe Malone, Head of Life and Ryan Broderick, Deputy Global News Director, gave the audience an insight into how BuzzFeed UK selects content, the best way to pitch stories and how to build better relationships with journalists. Alongside their tips for PR and communications professionals, they also gave examples of the features that they have worked on and the types of story that catch their attention.
Held at Two Temple Place, a neo-Gothic mansion set in the heart of London, attendees were also invited to ask Ailbhe and Ryan questions in a lively Q&A session, followed by food, drinks and networking with other guests.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7890151-pr-newswire-meet-the-media-buzzfeed-uk/
PR Newswire, the leading global provider of innovative marketing and communications solutions, today unveiled Agility, the first fully integrated communications and workflow platform to combine powerful media monitoring, media targeting and real-time engagement tools with industry-leading content distribution capabilities—all from a single dashboard.
Agility, which currently has more than 300 active early adopters, allows marketing and communications professionals to free themselves from the disparate platforms they currently use, and now seamlessly target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean actionable insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56537-prnewswire-agility/
PR Newswire Stockholm Holds Seminar on the Emerging Social Media Landscape.
PR Newswire, the global leader in content and news distribution, recently held a two day event themed around ‘Emerging Media Today and Tomorrow’ hosted by Michael Pranikoff, Global Director of Emerging Media.
The communications landscape is constantly evolving and as a result the way you communicate and engage with your target audience needs to be continually reevaluated.
Both journalists and consumers have changed their media consumption patterns and as more and more content is uploaded every day it becomes increasingly harder to get your message out there and engage with your target audiences.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/prnewswire/52142/
On this year’s World Polio Day (October 24, 2011), the Bill & Melinda Gates Foundation and a global community of partners are calling for increased commitment and greater accountability from political leaders to end polio, and for supporters around the world to lend their voices to the fight.
“We have an extraordinary opportunity to eradicate polio but we need greater global commitment, leadership, and funding,” said Bill Gates, co-chair of the Gates Foundation. “We work with exceptional partners like Rotary, FC Barcelona and the Global Poverty Project to help keep polio a priority.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gatesfoundation/49365/
Armando Christian Perez, also known as global music superstar Pitbull will perform LIVE at AT&T Stadium during halftime of the Dallas Cowboys game on FOX against the Philadelphia Eagles on Thanksgiving Day, Nov. 27, kicking off The Salvation Army’s annual Red Kettle Campaign. The halftime performance marks the 18th year the Dallas Cowboys have partnered with The Salvation Army to launch the campaign, which raises millions of dollars throughout the holiday season. Donations help provide meals and shelter for families, Christmas toys for millions of children, in addition to numerous other social services programs year-round such as substance abuse programs, shelter and counseling for victims of domestic violence, and military veteran assistance.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7346051-pitbull-to-kick-off-salvation-army-red-kettle-campaign-with-halftime-performance-during-dallas-cowboys-thanksgiving-day-game/
Smith & Nephew plc (LSE: SN, NYSE: SNN), the global medical technology business, announces the FDA clearance of the pocket-sized PICO◊ system, a single use Negative Pressure Wound Therapy (NPWT) system. PICO is cleared for use both in a hospital and homecare setting and expands the use of NPWT from the traditional wound care population to include a wider range of patients undergoing orthopaedic surgery, plastic surgery and general surgical procedures. This FDA clearance follows the recent successful launch of PICO in Europe, Canada, and Australia.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51011-smith-nephew-pico-system-fda-approval-npwt
New research published in the September issue of the British Journal of Nutrition and featured in the just released Global Phytonutrient Report highlights a significant shortfall in fruit and vegetable consumption in people’s diets around the world. Commissioned by the Nutrilite Health Institute of Amway, the research finds the majority of adults worldwide would have to at least double their current consumption of fruits and vegetables to meet the World Health Organization’s minimum recommendation of five servings (400 grams) per day. Additionally, the vast majority of adults worldwide – 60 to 87 percent across 13 geographic diet regions – are falling short of this recommendation and missing out on crucial nutrition and health benefits.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7239454-nutrilite-health-institute-of-amway-research-reveals-adults-need-double-fruit-vegetable/
Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët.
This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and unique wine style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62422-perrier-jouet-global-communications-campaign
Bill Gates, co-chair of the Bill & Melinda Gates Foundation, called on government leaders to increase their investments in vaccines and to hold themselves accountable for extending the benefits of vaccines to every child.
In a keynote address at the 64th World Health Assembly, an annual gathering of health ministers and global health leaders, Gates laid out his vision for the impact that broadening access to vaccines can have on the world. “Strong immunization systems will put an end to polio and help us reach all children with five to six new vaccines,” Gates said. “We can save four million lives by 2015, and 10 million lives by 2020.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gatesfoundation/49363/
