LG Mobile Phones announced today that award-winning actress Jane Lynch is bringing her iconic humor and unique talent to the LG Text Ed program, a comprehensive educational campaign for parents that addresses teen mobile phone misuse, and provides parents with valuable resources so they can teach responsible phone use to their children. Lynch the newest member of the LG Text Ed council is featured in a series of comedic vignettes which can be viewed on www.LGTextEd.com. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
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LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
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To celebrate the launch of LG Optimus G Pro smartphone, LG Electronics and indie rock heavyweights Atlas Genius shared an intimate evening with music and tech tastemakers.
Winners of the “Share the Genius Sweepstakes” social media contest joined fans, notable media influencers and smartphone enthusiasts at the Metropolitan Pavilion in Chelsea to enjoy a private performance by Atlas Genius. Concertgoers were offered the chance to be among the first to experience LG Optimus G Pro, the powerful, new smartphone available exclusively through AT&T*, and test out its crisp, bright 1080p Full HD IPS display as well as its immersive on-device sharing capabilities.
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LG Mobile with celebrity photographer Tyler Shields ushered in the next evolution of mobile device display technology last night during the launch event for LG Nitro HD, the first smartphone in AT&T’s portfolio with a True HD AH-IPS (Advanced High-Performance In-Plane Switching) display. Taking place at the ultra modern New Museum in New York’s SoHo district, guests were able to experience the advantages of LG Nitro HD and its striking 4.5-inch display first-hand, which will be available in AT&T stores and online Dec. 4 for $249.99 with a two-year contract.
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LG Electronics USA today announced that 17-year-old Austin Wierschke from Rhinelander, WI won the sixth annual LG U.S. National Texting Championship for the second time in a row. The first LG U.S. National Texting Championship winner to claim the crown two consecutive years, Wierschke received a prize of $50,000 for his speedy thumbs.
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LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
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Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders and influencers yesterday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history. While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.
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Sprint (NYSE: S) and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.
Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee. Last night, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box office hit Iron Man 2 joined forces last night to celebrate the release of LG's first Android handset, LG Ally. The event showcased the new LG Ally handset, innovative futuristic concept phones from the LG Design of the Future Challenge, augmented reality experiences, and the chance to meet world-renowned prop master Russell Bobbitt, who created the props for Iron Man and Iron Man 2.
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and well-known fashion enthusiasts Victoria Beckham and Eva Longoria Parker teamed up for an exclusive
LG Electronics USA, keeping true to its “Life’s Good” mantra, teamed up with Legendary Pictures at Comic-Con International last week to showcase innovative HD mobile devices and CINEMA 3D Smart TVs, bringing Legendary Pictures’ movies to life for hundreds of thousands of comic-book, film and television fans.
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