Fifty-three automotive journalists from Canada and the United States have voted the Honda Civic as the 2016 North American Car of the Year. The Volvo XC90 was picked as the 2016 North American Truck/Utility of the Year.
Both vehicles were previous winners. The Civic won in 2006 and the XC90 in 2003.
The awards – now in their 23rd year – are unique in the United States because instead of being given by a single media outlet they are awarded by an independent group of automotive journalists from the United States and Canada who represent magazines, television, radio, newspapers and web sites.
The awards are designed to recognize the most outstanding new vehicles of the year. These vehicles are benchmarks in their segments based on factors including innovation, comfort, design, safety, handling, driver satisfaction and value for the dollar.
To view the multimedia release go to:
http://www.multivu.com/players/English/7699852-north-american-car-truck-of-the-year/
Today, the Ad Council and the Dollar General Literacy Foundation launched new public service advertisements PSAs) on behalf of their national GED® Achievement campaign. This highly impactful multimedia campaign is designed to provide high school dropouts the information and encouragement needed to begin the road to earning a GED® diploma.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7292751-ad-council-dollar-general-literacy-foundation-encourage-young-adults-pursue-ged-diploma/
Swissquote Bank AG, Switzerland’s leading online bank, announces newly created investment opportunities based on different scenarios of impacts of the US elections on financial markets.
Investors wishing to capitalize on the elections will see their investment decisions facilitated by a new predictive analysis tool, which Swissquote has developed in partnership with École polytechnique fédérale de Lausanne (EPFL). Based on an artificial intelligence algorithm, poll results will be publicly available on a dedicated Swissquote page: www.swissquote.com/us-election.
Currencies and their exchange rates are the financial assets most sensitive to the US election, often reacting in real-time to single statements the candidates make. The Hillary and Donald US Election Foreign Exchange (Forex) Baskets consist of different shares of currencies that are increasingly correlated to the Poll results, which are the Mexican New Peso, the Canadian Dollar, the Chinese Yuan and the Japanese Yen.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7963551-swissquote-fintech-us-presidential-election/
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Vacation time is precious, and travelers today have higher expectations and more options than ever. Consumers continue to invest more in experiences and make choices based on the range of emotional benefits gained from quality time away. Knowing this, Royal Caribbean International is making a multibillion-dollar investment in providing its loyal guests and the next generation of cruisers with the most advanced, customizable vacation adventures that will lead to rich, memory-making moments worth experiencing and repeating.
To view the multimedia release go to:
https://www.multivu.com/players/English/8219051-royal-caribbean-investment-ships-experiences-destinations/
Anyone who has seen the blockbuster movies The Thomas Crown Affair or Bullitt will want to read The Pursuit of Happiness, a new novel by the same writer, Alan Trustman. The highest paid screenwriter in Hollywood at one time, Trustman now turns his pen to fiction, which reads and moves with the same crime thriller speed as his movies.
From the opening chapter we are rocketed into the world of a Boston bad boy who is recruited to work for the government.
“All of the material in The Pursuit of Happiness is true,” says Trustman. “Not a lot of people know that Boston was the contract killing capitol of the country throughout the 1940s – 1970s. Maybe later. I did a lot of research on the Boston gang wars.”
Media Contact: For a review copy of Silver Dollar or to arrange an interview with Alan Trustman, contact Scott Lorenz of Westwind Communications Book Marketing at scottlorenz@westwindcos.com or by phone at 734-667-2090 http://www.book-marketing-expert.com Thriller
November 1958, the National Horse Show at Madison Square Garden. Into the atmosphere of wealth and tradition comes the most unlikely of horses, a drab former plow horse named Snowman, and his rider, Harry de Leyer. They were the longest of all longshots, and their win was the stuff of legend. Learn about the book here, http://bit.ly/n5lyHT Learn about this author here, www.elizabethletts.com Non Fiction
This is an episode of MoonDaze TV hosted by Breck Stewart about the economy and how the bailout of huge banks and Wall Street by the government created a new dollar bubble which will eventually result in a new stock market crash in 2010 with Barack Obama and Ron Paul as key players in the world's current economic troubles.
The Ad Council and the Dollar General Literacy Foundation today launched new public service ads (PSAs) to support their national Finish Your Diploma campaign to provide adults with the information and encouragement needed to earn a high school equivalency diploma. The new PSAs celebrate adult learners in America and reinforce the idea that no one does it alone.
“As adults are considering finishing their diploma, often the greatest challenge is simply knowing where to go for support and having the courage to take the first step towards completing their diploma,” said Denine Torr of the Dollar General Literacy Foundation. “By coupling real stories with information about free local adult education classes and resources, we hope the new commercials will inspire and empower individuals to pursue their dreams through education.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7900051-ad-council-dollar-general-finish-your-diploma/
Is your yard helping or hurting you in getting top dollar for your house this home buying season? According to TruGreen’s new Lawn Lifestyles National Survey of America*, the majority of homeowners (79 percent) reported “having a healthy, green lawn contributes to the overall value of a home”; and homeowners (56 percent) said “when buying a home, a good lawn would warrant a higher price.” In fact, more than half of Americans surveyed (53 percent) said “the quality of the homeowner’s lawn can tell you a lot about the quality of the home overall.” TruGreen, a subsidiary of The ServiceMaster Company, is celebrating 40 years as the nation’s largest professional lawn care service provider.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60798-trugreen-lawn-lifestyles-national-survey-spring-webisodes-jason-cameron
