Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.
“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”
Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).
To view the multimedia release go to:
http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/
As another school year ends, American parents once again face the challenge of making sure their kids get enough daily physical activity to keep them occupied throughout the summer. Based on the results of a recent national survey of parents with children ages 3-17, that may be easier said than done.
While the U.S. Centers for Disease Control and Prevention recommends that kids have at least 60 minutes of daily physical activity, the Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group (NYSE: DPS), revealed that only one out of three children participates in daily active play.
There also appears to be a significant drop in daily active play when most children head off to kindergarten. Half of 4-year-olds get active daily playtime, compared to 31 percent of 5-year-olds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7816051-dr-pepper-snapple-lets-play/
Bob Evans Farms, Inc. (NASDAQ: BOBE), is proud to announce its commitment to support America’s active duty, veterans, and their families with the launch of its “Our Farm Salutes” campaign. As part of the program, Bob Evans Farms has painted its iconic barn purple, a color that represents every branch of service, and is donating $200,000 as well as thousands of meals to support the Gary Sinise Foundation’s (GSF) Serving Heroes program, an initiative that provides meals to active duty, veterans, and their families as a way of showing gratitude for their service and sacrifice.
“Supporting the men and women that serve our country has always been a part of the culture at Bob Evans Farms, and we could not be more excited to further our commitment of showing gratitude by encouraging others to join us as we salute all of those that unselfishly serve us,” said Bob Evans Farms, Inc. President and CEO Saed Mohseni. “In painting the Bob Evans barn purple and partnering with the Gary Sinise Foundation in support of their Serving Heroes program, we are making it known that ‘Our Farm Salutes’ all of America’s active duty, veterans, and their families.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7865851-bob-evans-our-farm-salutes/
On September 10, 2016, the nation’s leading reproductive health, rights, and justice organizations will host free music and cultural events that shine a light on the majority of Americans who support abortion rights and show how access to abortion benefits women, their families and ultimately, the country.
All Access, a series of high-energy concerts, is bringing top musical and comedic talent to Cleveland with four other events taking place simultaneously in Atlanta, Chicago, Miami, and Philadelphia. From dance parties to slam poetry contests, thousands more will participate in more than 30 smaller events across the country to show that abortion rights supporters are visible, active, and willing to speak up.
To view the multimedia release go to:
http://www.multivu.com/players/English/7869451-all-access-concert-supporting-abortion-access/
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
The Ad Council’s I Am A Witness campaign is bringing together the top digital companies in the teen space for the second iteration of the award-winning and unprecedented effort aimed at transforming the “silent majority” of kids who witness bullying each day from passive bystanders into a united, empowered and active collective against bullying. The campaign is the first to create an anti-bullying emoji adopted by Unicode and natively available on nearly all smartphones across the world. There will be activations throughout the month of October to coincide with Bullying Prevention Month.
To view the multimedia release go to:
http://www.multivu.com/players/English/7933951-ad-council-i-am-a-witness-anti-bullying/
For the ninth consecutive year, Applebee’s Neighborhood Grill & Bar® will honor veterans and active members of the United States military by offering each a free meal at any of the nearly 1,900 Applebee’s restaurants in the United States on Veterans Day, Friday, November 11, 2016.
Since 2008, Applebee’s restaurants across the country have served almost eight million free meals to veterans and active duty military personnel on Veterans Day. This year all current and former military personnel will also receive a $5 coupon that can be redeemed between November 12 and November 27, 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/74280521-applebees-celebrates-veterans-day/
Leading Mobile Satellite Services (MSS) operator Thuraya Telecommunications today made further advances in satellite phone capability with the launch of the world’s first dual mode, dual SIM phone.
The Thuraya XT-PRO DUAL bridges the gap between satellite and terrestrial communications, allowing users to move seamlessly in and out of terrestrial coverage to enjoy connectivity in any location. With a dedicated SIM slot for satellite communications and a second one for GSM communications, Thuraya’s latest groundbreaking handset transforms usability and choice. Users can opt for a Thuraya SIM card and their GSM card, or select any combination of SIM cards that meets their requirements.
Versatility has been taken to unprecedented levels, too. The new handset’s ‘Always On’ capability lets users alternate between calls effortlessly, ensuring they are always reachable on both the satellite and the terrestrial networks. Callers can be contacted on their GSM number even while on an active satellite call – and vice versa.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7976651-thuraya-xt-pro-launch-dual-mode-sim-phone/
Volvo Cars, the premium car maker, today revealed the long-awaited new XC60 premium SUV at the Geneva Motor Show.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
“We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,” said Håkan Samuelsson, President and Chief Executive, Volvo Car Group.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8054851-volvo-cars-reveals-new-xc60-premium-suv/
http://cfpeace.org/
Combatants for Peace the Clip - Help Us Bring Peace
The “Combatants for Peace” movement was started jointly by Palestinians and Israelis who have taken an active part in the cycle of violence; Israelis as soldiers in the Israeli army (IDF) and Palestinians as part of the violent struggle for Palestinian freedom. After brandishing weapons for so many years, and having seen one another only through weapon sights, we have decided to lay down our arms, and to fight for peace.Combatants for Peace's mission is to actively spread the message that a non-violent solution to the conflict is possible, and our hundreds of members and participants are living proof that it is.
Combatants for Peace Needs Your Support to Continue These Important Activities - especially now with the ongoing violence between our countries. Help Us Reach A Wider Audience With Our Message.
http://cfpeace.org/
The “Combatants for Peace” movement was started jointly by Palestinians and Israelis who have taken an active part in the cycle of violence
How your donations help us
· Hire and set up Bi-National media teams, which will work to get our story out and to act in order to influence public opinion in Israel, Palestine and the rest of the world.
· Bring consciousness to both publics regarding the hopes and suffering of the other side, and to create partners in dialogue.
· Educate towards reconciliation and non-violent struggle in both the Israeli and Palestinian societies.
· Create political pressure on both Governments to stop the cycle of violence, end the occupation and resume a constructive dialog.
· Reach beyond the region and connect with people around the world who believe in non-violence and the importance of allowing a new story to emerge - one of peace, coexistence and interconnectedness.
