Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
See what people think is not for sale in Singapore. If you think you know what else is not on sale? Send it to http://www.greatsingaporesale.com.sg and win prizes.
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https://thetruthaboutketosis.com/
The Ketogenic diet or Keto Diet is not a diet fad or a new diet. Although over the last few years the Keto Diet has received a lot of attention, both positive and negative, the Keto Diet has been around for almost one hundred years.
Keto was created by doctors in 1924 to treat epilepsy, and more recently has been studied as a treatment for diabetes.
Keto really works and has unbelievable health benefits, besides weight loss, that you will notice in a short period of time.
As a live band, Suzerain are hard to beat. Having blasted through the majority of the London circuit Suzerain have earned themselves a fearsome live reputation, and are a band to be noted. Their incendiary performances at London top venues and a heart stopping set at the O2 Wireless festival in 06 are a testament to these high standards and lofty ambitions. More than anything Suzerain give their all to everything they do. The gigs incite their fans to dance and chant their name long after they have left the stage. The music leaves no one in any doubt they about their skill, passion and ability to write amazing tunes. Everybody foot taps and all heads turn. Courtesy of Suzerain on MOLI.com.
Video: The iBox2Go iB500 is a mobile hotspot that can connect up to 10 computers. Everything you need to connect is in the box, including broadband card, mobile router, antenna and carry case.
More @ http://www.failfunnies.com
You know, they say timing is everything. Check out this crazy clip where a hotels dot com advertisement is followed by some unfortunate business news about the company. Doh!, advert timing fail. If your still bored, check out/add my profile/videos if you like 'fails' or are into that sort of thing.
Huge US Art Gallery bankruptcy auction in Hong Kong. Everything must go to pay the debt. Paintings, Sports, Furniture, Crystal, John Wayne memorabilia, western art, Miro, Chagall, Degas, and other famous artists. http://www.hkauctions.com
