Sands China’s Cotai Strip® development was beautifully aflame in celebration Thursday evening, as the integrated resort city introduced to Macao the latest additions at Sands® Cotai Central, led by the launch of Sheraton Macao Hotel, Cotai Central, which has the double distinction of being the largest hotel for both Macao and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).
To view Multimedia News Release, go to http://www.multivu.com/mnr/58010-sands-cotai-central-celebrates-second-phase-opening
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Emdeon Inc., a leading provider of revenue and payment cycle management and clinical information exchange solutions, today announced the launch of Emdeon EDGE™, an integrated, technology-enabled solution that includes complete payment integrity and cost containment services designed to help detect improper healthcare claims and prevent inaccurate payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48121-emdeon-edge-payment-integrity-cost-management
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Volvo Car Corporation is now ramping up production of the new Volvo V60 Plug-in Hybrid. After the initial batch of 1,000 model year 2013 cars, production will increase to 4,000–6,000 cars as of model year 2014.
The assembly of the world’s first diesel plug-in hybrid has been successfully integrated on the same line as the company’s other models at the Torslanda plant in Gothenburg.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58647-volvo-first-diesel-plug-in-hybrid
ILEX Consumer Products Group, a Baltimore-based company which owns and manages health and beauty as well as over the counter (OTC) drug brands, launched di-gel, a new antacid/anti-gas brand, just in time for all the overindulging and stress of the holidays.
The new digestive aid, which is being promoted with integrated TV and digital advertising, grassroots and public relations, launched with the brand tagline
UCLA Anderson School of Management today announced the launch of the first interactive business school alumni magazine designed exclusively as an iPad application. The free app for the redesigned publication, Assets Digital, is fully integrated in the iPad platform to provide users with a multi-dimensional and immersive storytelling experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59352-ucla-anderson-launches-first-business-school-magazine-for-ipad
Throngs of fans lined up at Sands® Cotai Central Saturday evening, hoping to catch a glimpse of the glittering array of celebrities walking the red carpet on their way to a VIP gala dinner at Sheraton Macao Hotel, part of Sands Cotai Central’s A Night of Stars event.
Celebrities gracing the red carpet, to the delighted screams and cheers of their fans, included Sammo Hung, Carol “Dodo” Cheng, Frances Yip, Chang Chen, Wu Chun, Ekin Cheng, Chilam Cheung, Karena Lam, Grasshopper and Sandrine Pinna, along with Vincent Kok and Sire Ma, who were masters of ceremony at the gala dinner – a celebration for the integrated resort’s VIP customers. Before the dinner, the stars participated in a handprint ceremony, with the resulting handprints to be incorporated into the Cotai Strip® development’s own version of an ‘Avenue of Stars’ walkway.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59648-sands-cotai-central-a-night-of-stars-glittering-cast-of-celebrities
Silvercar, an Austin-based technology company, today opened its service to travelers visiting Dallas/Fort Worth International Airport (DFW). The innovative airport-based rental fleet comprises only one make and model of vehicle: the 2013 Audi A4, in silver. Mobile integration is key to the Silvercar experience, as the entire customer journey can be managed from a smartphone. This means no waiting in lines or at counters — ever — when renting with Silvercar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59940-silvercar-mobile-integrated-rental-service-dallas-fort-worth-dfw-airport
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Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
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