Volkswagen startet 30 Jahre nach seinem Markteintritt in China in eine Phase nachhaltigen Wachstums. Im Zuge des Ausbaus der Fertigungskapazitäten investieren die beiden chinesischen Joint-Ventures des Volkswagen Konzerns bis 2015 mehr als zwei Drittel von insgesamt 9,8 Milliarden Euro in hocheffiziente Produkte. Der für China zuständige Vorstand der Volkswagen Aktiengesellschaft Prof. Dr. Jochem Heizmann, präzisierte am Vortag der Auto Shanghai 2013 die auf den chinesischen Markt zugeschnittene Elektromobilitäts-Strategie. Es sei geplant, von 2014/2015 an Fahrzeuge mit elektrifiziertem Antrieb anzubieten, die zum Teil lokal produziert werden. Bereits 26 Modelle des Konzerns sind von staatlicher Seite als besonders energiesparend und umweltschonend anerkannt worden. Volkswagen habe den verbrauch seiner in China derzeit mehr als 70 Modelle umfassenden Flotte zwischen 2005 und 2010 um 20 Prozent reduziert und werde ihn bis 2015 um weitere 11 Prozent senken.
The Healthy Weight Commitment Foundation (HWCF) today announced that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the United States. This announcement comes three years after a 2010 commitment by the HWCF, and its 16 food and beverage corporate partners, to the First Lady’s Partnership for a Healthier America (PHA) to reduce calories by 1.5 trillion by 2015.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61875-healthy-weight-commitment-foundation-reduces-calories-in-u-s-marketplace
New research by Johnson Controls, the global leader in delivering solutions that increase energy efficiency in buildings, shows energy efficiency interest rose 116 percent globally since 2010, with those who set goals making the greatest strides in reducing energy use. Momentum is also growing for green-building certification and green-tenant space leasing although many cite a lack of funding and uncertainty over government reform as obstacles to investment.
To view MultimediaNews Release, go to http://www.multivu.com/players/English/57694-johnson-controls-2013-energy-efficiency-indicator-global-survey/
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
Shell today pledged an additional $6 million to the Global Alliance for Clean Cookstoves, which aims to save lives and protect the environment through the use of improved cookstoves and fuels. This follows $6 million of Shell funding announced in 2010, and the secondment of a Shell employee to the Alliance. Shell is the single largest private-sector contributor to the Alliance.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63456-shell-supports-global-alliance-clean-cookstove
Two-thirds of children living in poverty have no books at home, according to the 2010 RIF study. That's why Kellogg's® has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. There are two ways to help:
1. Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
GE Transportation continues to harness the power of the Industrial Internet for its rail customers, while it strengthens their local economies with partnership and investment for localized manufacturing capabilities of locomotives and other rail technologies.
PowerHaul locomotives are among the most technologically advanced, fuel-efficient and low-emissions, diesel-electric locomotives in GE's fleet. Launched at InnoTrans in 2010, it has become a global platform for GE and is currently serving the United Kingdom, Korea, Australia, Europe and Turkey. Designed for high-haulage capability with lighter axle-load applications, the PowerHaul locomotive is engineered to generate more horsepower and tractive effort while lowering fuel consumption and greenhouse gas (GHG) emissions.
To see the Multimedia News Release, go to: http://www.multivu.com/players/English/7318451-ge-transportation-locomotives-data-driven-signaling-rail-operation-optimization-technology-on-display-at-innotrans-2014/
Finding time to eat well doesn’t mean you have to resort to eating out or going through the drive through during this busy fall season. New data analysis, supported in part by by Nestlé USA, indicates that people who reported dining on frozen meals ate fewer calories per day and consumed less saturated fat than those who reported eating fast food meals, also known as quick service restaurant (QSR) meals.1 The findings also showed that those who reported eating frozen meals consumed more essential nutrients than those who reported opting for fast food meals.
The findings are based on a new analysis of data from the 2003-2010 What We Eat In America (WWEIA) National Health and Nutrition Examination Survey (NHANES), a program of the Centers for Disease Control and Prevention (CDC).
To view the Multimedia News Release, go http://www.multivu.com/players/English/7349551-nestle-usa-frozen-meal-eaters-consume-fewer-calories-per-day/
