Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Joshua Radin - I'd Rather Be With You Lyric:
Sitting here, on this lonely dock
Watch the rain play on the ocean top
All the things I feel I need to say
I can't explain in any other way
I need to be bold
Need to jump in the cold water
Need to grow older with a girl like you
Finally see you are naturally
The one to make it so easy
When you show me the truth
Yeah, I'd rather be with you
Say you want the same thing too
Now here's the sun, come to dry the rain
Warm my shoulders and relieve my pain
You're the one thing that I'm missing here
With you beside me I no longer fear
I need to be bold
Need to jump in the cold water
Need to grow older with a girl like you
Finally see you are naturally
The one to make it so easy
When you show me the truth
Yeah, I'd rather be with you
Say you want the same thing too
I could have saved so much time for us
Had I seen the way to get to where I am today
You waited on me for so long
So now, listen to me say:
I need to be bold
Need to jump in the cold water
Need to grow older with a girl like you
Finally see you are naturally
The one to make it so easy
When you show me the truth
Yeah, I'd rather be with you
Say you want the same thing too
Say you feel the way I do
More than 6,000 runners and walkers braved the rain to take part in the seventh-annual More Magazine | Fitness Magazine Women's Half-Marathon, hosted by Sex and the City actress Kristin Davis, on April 25th in Central Park. Davis will also appear on the May cover of Fitness, on newsstands April 27th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/moremagazine/42147/
Journey back to the Fading Lands for the long-awaited conclusion of an epic tale of love, magic and destiny.Ellysetta could secure the world for Light or plunge it into Darkness. As the final battle draws near, and the overwhelming Army of Darkness approaches, Rain and Ellysetta must face their fate. To complete the truemate bond or make the ultimate sacrifice to save their world. Learn more about this book: http://bit.ly/dq1yKE Learn more about this author: http://www.clwilson.com Romance and Fantasy
Procter & Gamble’s (NYSE: PG) Vicks DayQuil and Vicks NyQuil have kicked off its “Search for the Most Dedicated NFL Fan” – a new Facebook contest that will reward the NFL’s most dedicated football fan with two tickets to Super Bowl XLV. What does it mean to be Vicks’ dedicated fans? Vicks is searching for a fan that doesn’t miss a moment of the NFL season, despite long distances, no tickets, rain, sleet or snow, cold, cough or flu. A fan that cheers for their team, no matter what – that’s a dedicated fan!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vicks/47097/
