As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
As back to school season approaches, Pilot Corporation of America (Pilot Pen) is working diligently to help empower students to excel and to overcome their greatest challenges during the school year. Bullying and cyberbullying are at an all time high, with nearly 1 out of 4 U.S. students having been bullied. Pilot Pen’s ongoing partnership with the nation’s leading anti-bullying prevention organization, STOMP Out Bullying is designed to help “Erase Bullying For Good,” for the fourth consecutive year. The goal of this campaign is to raise awareness of this serious issue, helping to ensure that parents, educators and students are aware of the valuable resources available to those in need of support. As part of the effort, Pilot is donating 10 cents from every specially-marked package of FriXion Clicker erasable gel ink pens purchased during the back to school period, to support STOMP Out Bullying. Pilot is committed to donating $325,000 to the organization.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342451-pilot-pen-stomp-out-erase-bullying-for-good/
Can’t remember if you locked your front door or left your bedroom window open when you left your house? You’re not alone. Today, Pella® Corporation introduced its new Insynctive® technology app which provides homeowners self-monitored security via their mobile device. Now you can monitor the status of your Pella windows and doors and control motorized between-the-glass blinds and shades in a variety of Pella products, including Architect Series® collections, Designer Series® and entry doors. With the Pella Insynctive app, get real-time push notifications so you know the status of your windows and doors. This new Pella solution creates a way to achieve peace of mind for the 75 percent of Americans who have felt uncertain about whether or not they locked their doors.* Click here to learn more about the Pella Insynctive app works.
To view the multimedia release go to:
https://www.multivu.com/players/English/8334852-pella-windows-new-insynctive-app/
Xenith, LLC (“Xenith”) announced today the launch of the Xenith Shadow, the game’s most advanced football helmet. Xenith Shadow offers athletes the protection, fit, feel and comfort to be the most confident on the field at an approachable price point.
Rigorously engineered and tested for the athlete, the Xenith Shadow is an evolution of the company’s current patented helmet technology. Its streamlined design improves fit and protection while increasing comfort and minimizing distractions. Combining an enhanced shock arrangement with an industry-first, novel polymer shell, it absorbs energy and protects the athlete from a variety of impacts on the field.
To view the multimedia release go to:
https://www.multivu.com/players/English/8460351-xenith-shadow-football-helmet/
Meijer announced today it is launching its new Consumer Drug Take-Back Program by installing secure in-store kiosks designed to help customers safely and properly dispose of unused or expired prescription drugs at no cost. Customers can find the easily identifiable kiosks in the pharmacy area in all 241 Meijer supercenters across the Midwest.
“Meijer is thrilled to be one of the first in our industry to provide a secure and convenient prescription drug take-back program at all stores in the communities we serve,” said Jason Beauch, Vice President of Meijer Pharmacy. “The Meijer Drug Take-Back Program allows our customers to remove the risk of an unforeseen accident occurring with expired or unused medications, while enabling them to properly dispose prescription drugs and reducing the possibility of creating a public health hazard.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8497051-meijer-consumer-drug-take-back-program/
9000 kilometres across some really rough terrain – that’s the challenge facing the rally drivers taking part in the “Dakar Rally” in January. Two weeks of stress and strain. The head of motor racing in charge of the teams is under enormous pressure too, but in his case it’s not confined to that single fortnight. All year long he has to put together a car drawing on a given budget; a car that will pose a genuine threat to the competition. At the same time he must organise and supervise: the safety of the entire team, the fitness of the drivers and co-drivers, the transportation of the equipment, and so on and so forth. Mhoch4 has accompanied Volkswagen’s head of motor racing Kris Nissen and seen the extent of the demands made on him on the eve of the Dakar Rally.
Volvo Cars of North America, LLC (VCNA) pulled the wraps off the all-new 2011 S60 sport sedan today at the New York Auto Show. The all-new Volvo S60 sport sedan will arrive at dealerships later this fall. The all-new S60 introduces a unique safety technology: Pedestrian Detection with Full Auto Brake.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/volvo/42856/
The rate at which people file insurance claims for theft is highest for versions of the 2007-09 Cadillac Escalade, a luxury SUV, followed by the Ford F-250 crew pickup, Infiniti G37 luxury car, and Dodge Charger with a HEMI engine. Theft rates for these vehicles are 3 to 5 times as high as the average for all vehicles. These are the latest theft loss results for passenger vehicles 1 to 3 years old published by the Highway Loss Data Institute (HLDI), an affiliate of the Insurance Institute for Highway Safety.
When Julie Jacobs inherits a key to a safety deposit box in Siena, Italy, she is told it will lead her to an old family treasure. Soon she is launched on a perilous journey into the history of her ancestors. Julie encounters descendants from Shakespeare’s unforgettable blood feud, and soon realizes that the old curse is still at work, and that she is the next target. The only one who can save Julie from her fate is Romeo… but where is he? Learn more about this Book and Author: http://www.JulietBook.com Fiction
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Start your engines! The Los Angeles Auto Show, the first auto show of the season is back! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited here will be finding their way into driveways across the country in the near future. The show will also feature more than 50 World and North American debuts, including the completely redesigned Hyundai Elantra, the next high-volume vehicle is being made at its Montgomery, Alabama factory. Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling. Subaru is showing an Impreza Concept Car that shows the direction that Subaru thinks all-wheel Drive sedans will be taking in the next few years. This new design theme seems to be working along with the well-known Subaru traits of all-wheel drive safety and reliability, since Subaru just set an all-time sales record for the US - beating last year's all-time record by 25%.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46886-la-auto-show-2010/
