Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
MYSTERIES OF THE UNSEEN WORLD, a new 3D IMAX film takes audiences on an extraordinary journey into unseen worlds and hidden dimensions beyond our normal vision to uncover the mysteries of things too fast, too slow, too small or simply invisible Created by an award-winning veteran film team, the new 40-minute IMAX film uses innovative high-speed and time-lapse photography, electron microscopy, and nanotechnology, to transport audiences to an enthralling secret world of nature, events, and breathtaking phenomena not visible to the naked eye.
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Driven by a shared passion for the stage, MAKE UP FOR EVER, chart topping Swedish duo ICONA POP and celebrity makeup artist COLBY SMITH bring together the world of makeup and music to reveal the new ARTIST ROUGE campaign. In the image of this singular partnership, MAKE UP FOR EVER is reaffirming its commitment to stage artists and to the different personalities that populate its world. Combining the artists’ vision and the brand’s expertise, MAKE UP FOR EVER and ICONA POP co-create an exclusive and exuberant video content for the hit “Emergency” highlighting the transformative power of ARTIST ROUGE lipsticks. Discover the music video here: https://youtu.be/Z5d7VsvLoj0
To view the multimedia release go to:
http://www.multivu.com/players/uk/7857451-make-up-for-ever-icona-pop-colby-smith/
A backwoods fairy tale of fate and flight, Last Call for the Living is a smashing debut from a writer whose unique and disturbing vision of the world cannot be ignored. Learn more about this book here, http://bit.ly/FPoyxK and its author here, http://bit.ly/yCfmJK Music used with permission and license, http://bit.ly/IE1uaZ Thriller, Suspense
As Hollywood prepares for a summer filled with 3-D blockbuster hopefuls and cable networks launch 3-D networks and programming for newly-released 3-D televisions, the trend towards this new technology is hard to miss—except for the millions of Americans who literally can’t see it.
Movies including “Avatar” and “Alice in Wonderland” have already left their impression on the 3-D screen and new movies using the technology are making their way into theaters across the country. Meanwhile, ESPN and the Discovery Channel are preparing to broadcast in 3-D. This new technology is catching the eyes of fans nationwide, but some people may not be able to enjoy the 3-D experience because of vision problems.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aoa/43612/
The Procter & Gamble Company (NYSE:PG) today accelerates its commitment to sustainability by unveiling a long-term environmental sustainability vision. As part of P&G’s strategy to grow responsibly, the Company will work towards a long-term environmental sustainability vision.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pg/46415/
With the nation’s eyes on the biggest football game of the season this weekend, famed sportscaster Lesley Visser is partnering with Transitions Optical and sports vision specialist Dr. Larry Lampert, to raise awareness about healthy vision and its connection to sports performance among consumers across the country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/transitions/48153/
Transitions Optical and VSP® Vision Care brought a state-of-the-art 40-foot mobile eyecare clinic, nicknamed “Eyenstein,” to the Harlem community to provide comprehensive eye exams and complimentary eyewear to area children to help them prepare for the start of a new school year. The mobile eyecare clinic, onsite at East Harlem Scholars Academy on Thursday, August 18, will also be at the Harlem Week Children’s Festival which is open to the public on Saturday, August 20 and Sunday, August 21.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/transitions/50070/
After multiple outreach events across the country, Transitions Optical, in partnership with GRAMMY and CMA Award-winning country music artist and Transitions® adaptive lenses™ wearer Darius Rucker, have made healthy, enhanced vision possible for hundreds of children in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63343-transitions-optical-darius-rucker-free-eye-care-new-glasses-to-children
