Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real parents around the world on New Year-s Day and the final days of December 2014, this short film captures the incredible love and hopes all parents share for their children during those first moments after their baby is born.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Children's Bureau and AdoptUsKids, announced today the launch of a campaign designed to encourage the adoption of African American children from foster care.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40731/
Fifteen of 17 booster seats introduced in 2012 earn the top rating of BEST BET from the Insurance Institute for Highway Safety, evidence that more than ever, manufacturers are designing seats to provide good safety belt fit for booster-age children.
The improvements mean that BEST BET boosters now outnumber seats in any of the three other categories for the first time since the Institute released its inaugural booster ratings in 2008. Boosters are supposed to improve how adult lap and shoulder belts fit children so the belts can properly restrain them in crashes. BEST BET boosters correctly position belts on a typical 4-to-8-year-old child in almost any car, minivan or SUV.
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
In this new book from author Joan Lester, Nina never thought much about her biracial heritage until her parents divorced. Conflicted and alone, Nina turns to the story of her great-great grandmother who escaped from slavery, hoping to find wisdom and direction in her predecessor’s tale. Learn about the book here, http://bit.ly/rrnJoU Learn about this author here, http://bit.ly/rlDVbY Teen fiction, issue oriented
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
A trove of forgotten letters reveals a love that is defied a world war. In 1924 Robert accompanies his missionary parents to Japan. Robert and his parents are forced to leave Japan but Roberts stays in contact with Makiko by writing letters. With the outbreak of war all correspondence ends. Robert fears the worst for his friends. Find out more here- www.theforgottenletters.com Historical
Today VTech® announces the availability of new Go! Go! Smart Wheels® and Go! Go! Smart Friends® playsets, offering engaging, multi-sensory learning through exciting new themes to provide children with endless adventures. The toys in the award-winning lines feature proprietary SmartPoint® and MagicPoint® technologies that truly bring the toys to life while teaching first words, letters and more as children explore cause and effect relationships.
“Our Go! Go! Smart Wheels and Go! Go! Smart Friends lines have been so successful because parents recognize the unique way we’re infusing technological innovation into recognized play patterns,” said William To, President of VTech Electronics North America. “The addition of the exciting new themes, from an adventure park to an underwater mermaid castle, offer new ways to inspire children’s imaginations and deliver engaging play experiences.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140757-vtech-go-go-smart-wheels-smart-friends/
Changing diapers is a heroic deed in the eyes of a baby, and Pampers Gifts to Grow program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes! Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their Gifts to Grow catalog that families can earn by purchasing Pampers branded products.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pampers/48084/
Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving American women, today announced the tablet launch of three of its most popular brands – Better Homes and Gardens, Parents and Fitness – on the iPad. All three monthly editions bring additional layers of content and interactivity to consumers, and are created by the highly respected editorial and creative teams behind the brands’ print issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meredith/49074/
From a new outfit to new school supplies and new friends, the first day of school is always one to remember. Now there is a new app that can help parents and teachers capture memories from the first day through all of the memorable moments during the entire school year.
