A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
ADP ®, a leading provider of talent management solutions, today introduced an integrated end-to-end platform designed to enable organizations to acquire, develop and retain top talent, while ensuring that they remain leading performers. Crowning a multi-year strategic development effort to create the industry’s leading integrated talent solution, the new ADP platform leverages advanced learning management tools, insightful learning content from Bersin and Associates, as well as an enterprise competency framework to significantly improve the talent management processes of leading organizations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56307-adp-launches-new-talent-management-offerings
As evidenced by Lexmark’s recent laser product announcement, the company is extending its leadership in smart MFPs with several next-generation devices, that when combined with the Perceptive Software portfolio, increase productivity by enabling users to submit and access their data at the right time and in the right format. With a wide breadth of laser product offerings, Lexmark can provide the best product to address a customer’s unique requirements.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48242-lexmark-leaders-quadrant-2012-mfp-printer-report
Mitsubishi Motors North America, Inc. (MMNA) showcases a pair of dynamic new product offerings at the 2012 Los Angeles Auto Show: the all-new 2014 Mitsubishi Outlander crossover and the sharp-looking Outlander Sport Limited Edition compact crossover that commemorates the 30th anniversary of Mitsubishi Motors entering the North American marketplace.
Advanced Technology, Upscale Trim Highlight All-New 2014 Mitsubishi Outlander
With its sleek new interior/exterior design direction, high-quality cabin materials, and reduced fuel consumption, the all-new 2014 Outlander is an affordably-priced crossover that is an ideal vehicle for the cost-conscience automotive consumer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49385/
‘Tis the Season for last-minute holiday shopping, and this year the rush is on. According to the National Retail Federation, more than 40 percent of people have shopping left to complete. Fortunately, shoppers can look to Wahl for those must-have, much-appreciated gifts for everyone on the list. The company’s “look good at the last minute” holiday lineup includes new, budget-friendly offerings in men’s grooming, massage therapy and pet. Plus, a new online destination, Wahlholidaygifts.com, makes looking good at the last minute easier than ever.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55488-wahl-holiday-gifts-lineup-for-last-minute-shopping-wahlholidaygifts
Award-winning Half Moon Cay, Holland America Line’s private Bahamian island, celebrated its 15th anniversary this Caribbean cruise season, and to commemorate the milestone the cruise line has enhanced island offerings and features.
Guests to the island will notice five new, colorful, two-story Beach Villas available for rent during each call. The luxury hideaways boast exclusive hot tubs on the second floor and provide private accommodations for guests while they relax and experience the island’s highlights. Other beach cabanas were refreshed, and the Grand Cabana received new décor and a slide from the cabana deck straight into the ocean.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55576-holland-america-line-celebrates-15-years-with-enhanced-island-offerings
The Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign is expanding its offerings with the addition of ice fishing to its roster. The launch comes in conjunction with their support of the USA Ice Team and the 10th Annual World Ice Fishing Championship (WIFC) in hopes of inspiring anglers to try this winter sport.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60166-rbff-take-me-fishing-adds-ice-fishing-to-roster-anglers-usa-ice-team
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
Apple Vacations today announced 15 new vacation flights – either full flights or protected seat blocks – to Mexico and the Caribbean from multiple US gateways, including eight from New York’s John F. Kennedy International Airport. The expanded offerings enable Apple Vacations to provide consumers with tens of thousands of new airseats – a year-over-year increase of 27% – on exclusive vacation flights initiating throughout the US in time for the winter 2013/2014 travel season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55622-apple-vacations-announces-new-winter-2014-vacation-flights
Royal Caribbean International, the cruise line known for its innovative, industry-leading ship design, amenities, programming and activities is once again taking steps to ensure that its newest class of ships, the Quantum-class, debuts with the hottest, most exciting lineup of offerings at sea. The cruise line today announced the introduction of the Quantum Experience Advisors program featuring a group of celebrity experts in fields such as design, sports & fitness, entertainment and others who will work hand-in-hand with Royal Caribbean’s internal teams to provide their expertise to help shape interior design, key amenities and activities on the Quantum-class. Quantum of the Seas and Anthem of the Seas are set to debut in November 2014 and April 2015 respectively.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55595-royal-caribbean-international-hgtv-star-genevieve-gorder-quantum-class
They say it’s the thought that counts. However, more than half of all holiday shoppers are expected to return gifts, according to a recent national survey. Fortunately, Wahl, a leader in men’s grooming and personal care, has a holiday lineup designed with staying power. The company’s latest offerings consist of budget-friendly gifts for everyone on the list, including new lithium-ion-powered grooming tools, temperature-therapy massage solutions and odor-fighting products for pets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64839-wahl-holiday-lineup-men-s-grooming-and-personal-care
