http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
As you may know, my name is Greg Artz and this begins our journey to learning Internet Marketing Strategies that will help you surge forward in developing your online business and help you achieve your goals and dreams. But before we can begin, I want to share a little history with you about internet marketing.
Today\'s economy has been quite the shaky one and more and more people have been looking to find other sources of income. There aren\'t a lot of choices for most of us and that is one of the reasons many people are turning to internet marketing.
Internet Marketing Will Open Previously Closed Doors
Not only people, but even large and small corporations have also been turning to internet marketing. This is because it becomes very easy and inexpensive for them to maintain a relationship with their client base. They can easily advertise their business to places all over the world and create sales that just would have been non-existent otherwise.
Internet marketing has helped to create tons of self made millionaires because of it\'s flexibility to work with as many different companies, in as many different niches as you wish. You have the ability to share your knowledge with the world and make tons of money doing it.
Internet marketing gives you the power to be your own boss and set your own schedule. Some of us just don\'t do well under the raps of working for someone else. This is the way I have always been. I like being independent and that\'s why I personally love internet marketing so much.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Enjoy The Little Things In Life
Internet marketing can bring great things to some of us. Especially for those like me, I am a father of six children. I absolutely love spending time with my family. I am able to get the kids off to school in the morning as well as greet them when they get off the bus. This has been something I have always dreamed of being able to do and it wouldn't have been possible if I didn't have an internet marketing career.
I used to sacrifice so much time everyday at the office. I was lucky to make it home in time to kiss the kids on the head at night just before they went to bed. I am very thankful to be a bigger part of their lives now thanks to internet marketing.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Covering The Basics Of Internet Marketing
Internet marketing gives you the ability to publish your products and services over the internet through your own website or promotion link. In order for your website to be visible via the internet, you need a few basic components.
You need what is called a hosting account as well as a domain name. A hosing account is a place to store your files online so they are visible for everyone to see. A domain name is the registered online address for your website. This helps people find your content and establishes an identity for your website.
Thirdly, you need a website or blog. For this, I personally recommend Wordpress. This is a content management system where you can actually log into the back office so to speak and change the way your content is viewed.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Team Up With Your Competitors
Internet marketing gives you the possibility to engage in your competitors products or services and actually promote for them, and in return they issue you a commission check for sales you make. This form of internet marketing is called affiliate marketing. We will be covering this topic in greater detail in further to come lessons.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
We Live In A World Of Information
Internet marketing gives you the possibility to create products or services based upon your knowledge and experience and then sell them to those in your market who want to learn about what you have to offer them. With the proper skills and tools you have an opportunity through internet marketing to take your career as high as your heart desires.
Stay in touch with your clients and automate some of the customer service that goes with it owning a business. This way you are able to handle every angle of your business easier and still satisfy your customers.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
You Don't Have To Have High Technical Skills
You need to know the basics about a computer and be able to connect to the internet. You will need some additional computer skills but if you are just no good at it, you can hire people to do it for you. We will be discussing outsourcing in later lessons as well so please keep a look out for them.
Internet marketing doesn't require a website but I recommend you studying the lessons on affiliate marketing to learn more. If you are a beginner and you want to learn how to build one from scratch, remember I recommend using Wordpress.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Internet Marketing Requires Very Little Investment To Start
This is one of the powers behind internet marketing. Regardless of your income level you can still learn at your own pace. It's just those with more money can get a jump start because they can pay to have traffic sent to their website through PPC (pay-per-click-advertising)
It's just like turning a faucet of water on except you are turning on a faucet of visitors to your website. If you are lacking funds, you will just have to concentrate a little more on more traditional methods which we will talk about in future lessons.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Tracking Stats In Your Business
One very important aspect of internet marketing is tracking your conversion stats. In case you are unfamiliar with what they are, conversion stats tell you important detail about who is coming to your site and if they are buying or not. You need to know this data because you want to eventually focus your efforts on what is working and faze out what is not. This will improve your overall ROI (return on investment).
One of the skills you will need to learn is keyword research. I recommend using the Google Keyword Tool in order to do your research but we will be covering exactly how to do that in future lessons. Keyword research is a vital part of internet marketing because you don't want to be targeting keywords that people are not relevant to your products or services. Also, if you target low quality keywords that could create a direct impact on the amount of income you make.
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