Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/
Six Flags Over Georgia’s 11th roller coaster, the highly anticipated DARE DEVIL DIVE, is now open for thrills! The innovative new coaster sends riders over a 10-story vertical lift at a spine-tingling 95 degrees: beyond vertical!
Media, roller coaster enthusiasts and professional test pilots from Lockheed Martin Aeronautics were on hand for the launch of the park’s latest thrill offering. DARE DEVIL DIVE boasts three inversions, zero-gravity hills and high-speed turns. Riders travel in the world’s first “v-shape” trains fitted with lap bar restraints and stadium seating, paying homage to World War II-era stunt planes and the daring pilots that thrilled onlookers with their incredible aerial acrobatics. The ride soars at a blistering 52 miles per hour as it makes its way through 2,090 feet of twisted steel track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/48781/
Things defying gravity and floating away into the sky, people flying and unimaginable objects gliding around have all fascinated us forever. Our television and films have routinely offered us computer-generated treats that seem astonishingly real. While theatre and Live entertainment slowly regains our attention, There is a need to have this same magic of flight recreated on stage. Live. There’s a need to have dancers perform in thin air, of cars ‘driving’ up the sides of buildings, of a superstar ‘flying’ onto the stage in front of our very eyes. And there is a crying need for doing all this with utmost safety.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400522-natura-aerial-rigging-flying-safe-and-effortless
In a ground-breaking collaboration, Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas (6-9 January 2015).
The technology consists of a connected car and helmet prototype that will establish 2-way communication offering proximity alerts to Volvo car drivers and cyclists and thereby avoid accidents. No car manufacturer has previously put a stake in the ground to help address the problem by using Connected Safety technology – until now.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech/
WTF or WHAT THE FLUSH! The makers of the Stealth® ultra-high efficiency toilet and Bravo’s “Flipping Out” Star Jenni Pulos want to see more people saving both water and precious dollars when they flush.
On average, 27 percent of water consumption in the home comes from flushing it right down the toilet, which is completely avoidable – that’s not even mentioning the water lost by old or deteriorated flappers that leak. Niagara Conservation Corp. created the Stealth Toilet which uses less than one gallon of water per flush (0.8 gallons per flush to be exact) relative to the average toilet that uses 3.5 to 5 gallons per flush.
“As a California resident, I feel the gravity and importance of water conservation. That’s why I’m asking America to stop this invisible drain on our planet,” said Pulos. “With the Stealth Toilet we can do our part to save water and money with every flush. So join the cause for water conservation and say it with me – #WhatTheFlush!"
To view the multimedia release go to:
http://www.multivu.com/players/English/7789051-niagara-conservation-whattheflush/
