NBA Madness, the NBA’s interactive basketball lifestyle event, brings the fun and excitement of the league for fans of all ages via hoop games, dance performance and special appearances by NBA talent, NBA Madness Opening Ceremony, featuring special appearance of Jason Kapono, forward of the Toronto Raptors, please see it all in http://www.so-u.tv/playVideo.php?contestid=&id=4767
A beautiful young Caucasian sports groupies wildest dreams come true when she falls for a married African American pro-basketball star. But the fantasy soon ends when her affair with the athlete results in an extraordinary court battle for custody of their mixed-race son. Staring Jennifer Finnigan and Doug Savant. Premieres Sunday January 18th at 8pm ET on Lifetime Movie Network.
Victory doesn't always come in the form of a winning on-field goal or a walk-off home run. Sometimes, victory is just as simple as a phone number after a long night out on the town. This October, sportlifestyle brand, PUMA®, salutes these special competitive moments with the launch of The PUMA Social Club LA, the place for the social games we play off the field with friends, when the sun goes down. Open from October 13th through October 28th in West Hollywood, The PUMA Social Club LA pays homage to the After Hours Athlete – those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of PUMA Clydes. Has competition ever felt this good?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/puma/46448/
Premier a l’ironman de Hawaii, 3.8km a la force des bras, 180km en handibike et un marathon. Marc est un athlete hors pair qui poursuit ses reves meme sans ses jambes. partagez aussi votre parcours avec Johnnie Walker sur www.johnniewalker.com
Every 25 seconds, or 1.35 million times a year, a young athlete suffers a sports injury severe enough to go to the emergency room, according to a new research report released today by Safe Kids Worldwide.
The report, “Game Changers,” made possible with support from Johnson & Johnson, takes an in-depth look at data from the U.S. Consumer Product Safety Commission’s National Electronic Injury Surveillance System (NEISS) to explore what type of injuries are sidelining young athletes.
The report also revealed that knee injuries account for one in ten sports-related injuries. Knee injuries, specifically tears to the anterior cruciate ligament (ACL), are disproportionately affecting young female athletes, who are up to eight times more likely to have an ACL injury than male athletes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62822-safe-kids-worldwide-over-1mil-children-sports-related-emergency-visits
Registration is closing on 24/10 - hurry!! There are races for all abilities. For the elite athlete this is your last chance to run a major Triathlon in Hong Kong this year. www.triathlonhk.com and http://www.so-u.tv/playVideo.php?contestid=&id=6751
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet. As part of the program, Danell touts the benefits of drinking milk, with its 9 essential nutrients, including 8 grams of high-quality protein in every 8 ounce glass, to help make the best of every day. Furthermore he shares how his love of milk, gymnastics and family have contributed to his continued growth and success as an athlete one glass at a time.
The newest face of the milk life Lo Que Nos Hace Fuertes campaign, Danell Leyva joins the campaign to help educate Hispanics on the importance of including milk as a part of a balanced diet. Proper nutrition, including milk’s high-quality protein, is a key component to his success, be it competing for Team USA at the London Olympic Games or in training or teaching the art of gymnastics to others. As part of his role as a Somos Fuertes advocate, Danell is also shining light on the importance of starting the day off with milk’s protein and other nutrients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7723751-milkpep-somos-fuertes-danell-leyva/
Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.
These beautiful opening lines from the ‘Made of Bold’ video, narrated by Virat Kohli and written by Sonal Dabral, give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket. They don’t have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds. Only because they are ‘made of bold’.
“Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.” says Indian star cricketer, Virat Kohli.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7902651-virat-kohli-made-of-bold-royal-challenge/
The start of this year’s football season brings an increased focus on protecting players at all levels from experiencing a concussion. With the abundance of today’s contact and extreme sports there is a lot of news about concussions, however, many of us do not know much about this common injury.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59662-ochsner-health-systems-advice-for-athletes-as-they-head-back-to-school
Combining muscles and beauty, the 2008 Asian Bodybuilding and Fitness Championships were held over the weekend, 19-20 July.
The Hong Kong National Team won an incredible numbers of awards including 4 gold medals, 2 silver, 1 bronze. SO-U.TV will bring you the highlights of the event next week. See it all at http://www.so-u.tv/playVideo.php?contestid=&id=2149
Register before October 24th for the OSIM 2008 Triathlon at Hong Kong Disneyland Resort. November 15 is the Ultra Kids Family Fun day. Ride your bike through Disneyland. There are race categories for the whole family. http://www.so-u.tv/playVideo.php?contestid=&id=6210
