http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
You Don't Have To Have High Technical Skills
You need to know the basics about a computer and be able to connect to the internet. You will need some additional computer skills but if you are just no good at it, you can hire people to do it for you. We will be discussing outsourcing in later lessons as well so please keep a look out for them.
Internet marketing doesn't require a website but I recommend you studying the lessons on affiliate marketing to learn more. If you are a beginner and you want to learn how to build one from scratch, remember I recommend using Wordpress.
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Tracking Stats In Your Business
One very important aspect of internet marketing is tracking your conversion stats. In case you are unfamiliar with what they are, conversion stats tell you important detail about who is coming to your site and if they are buying or not. You need to know this data because you want to eventually focus your efforts on what is working and faze out what is not. This will improve your overall ROI (return on investment).
One of the skills you will need to learn is keyword research. I recommend using the Google Keyword Tool in order to do your research but we will be covering exactly how to do that in future lessons. Keyword research is a vital part of internet marketing because you don't want to be targeting keywords that people are not relevant to your products or services. Also, if you target low quality keywords that could create a direct impact on the amount of income you make.
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